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~isPartOf:"Journal of hospitality marketing & management"
~subject:"Brand image"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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Brand image
Markenimage
4
Brand management
3
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brand equity
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Beziehungsmarketing
2
Customer satisfaction
2
Dienstleistungsqualität
2
Kundenzufriedenheit
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Relationship marketing
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Service quality
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AEWOM
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Brand equity
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Cambodia
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Liu, Chih-Hsing
2
Berenguer Contrí, Gloria
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González-Mansilla, Oscar Luis
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Huang, Yi-Jhan
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Li, Yong-Quan
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Lin, Wen-Pei
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Journal of hospitality marketing & management
Journal of business research : JBR
45
The journal of brand management : an international journal
26
Journal of retailing and consumer services
15
European journal of marketing : EJM
14
The journal of product & brand management
14
International journal of hospitality management
13
Cogent business & management
12
Journal of marketing
9
Journal of marketing communications
8
Asia Pacific journal of marketing and logistics
7
Tourism management : research, policies, practice
7
Global business review
6
International marketing review
6
Journal of air transport management
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of promotion management : innovations in planning and applied research
6
Marketing intelligence & planning
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of consumer studies
5
International journal of internet marketing and advertising : IJIMA
5
International journal of market research
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of sports marketing & sponsorship
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of strategic marketing
5
Journal of the Academy of Marketing Science
5
AMS review : official publication of the Academy of Marketing Science
4
Administrative Sciences : open access journal
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
4
Journal of global marketing
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing
4
Marketing i menedžment innovacij : m&mi
4
The international review of retail, distribution and consumer research
4
The journal of business & industrial marketing
4
The journal of consumer marketing
4
The marketing review
4
The service industries journal
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ECONIS (ZBW)
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1
Developing customer-based brand equity from both employee and customer perspectives
Liu, Chih-Hsing
;
Lin, Wen-Pei
;
Lu, Yu-Hung
;
Huang, Yi-Jhan
- In:
Journal of hospitality marketing & management
32
(
2023
)
3
,
pp. 285-316
Persistent link: https://www.econbiz.de/10014281014
Saved in:
2
Effect of value co-creation on customer satisfaction : the mediating role of brand equity
González-Mansilla, Oscar Luis
;
Serra Cantallops, Antoni
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
2
,
pp. 242-263
Persistent link: https://www.econbiz.de/10013545839
Saved in:
3
A new path for building hotel brand equity : the impacts of technological competence and service innovation implementation through perceived value and trust
Ruan, Wen-Qi
;
Zhang, Shu-Ning
;
Liu, Chih-Hsing
;
Li, …
- In:
Journal of hospitality marketing & management
29
(
2020
)
8
,
pp. 911-933
Persistent link: https://www.econbiz.de/10012384380
Saved in:
4
Linking service quality at the cellar door with brand equity building
Nella, Athina
;
Christou, Evangelos
- In:
Journal of hospitality marketing & management
23
(
2014
)
7/8
,
pp. 699-721
Persistent link: https://www.econbiz.de/10010473501
Saved in:
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