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~isPartOf:"Journal of hospitality marketing & management"
~subject:"Viral marketing"
~subject:"Virales Marketing"
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Search: subject_exact:"Social network services"
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Viral marketing
Virales Marketing
Social Web
47
Social web
47
Internet marketing
24
Online-Marketing
24
Consumer behaviour
22
Konsumentenverhalten
22
Hotel industry
15
Hotellerie
15
social media
15
Beziehungsmarketing
12
Relationship marketing
12
Tourism
8
Tourismus
8
Customer satisfaction
7
Kundenzufriedenheit
7
Tourism marketing
7
Tourismusmarketing
7
Brand management
6
Gastgewerbe
6
Hospitality industry
6
Markenführung
6
Online retailing
6
Online-Handel
6
Tourism industry
6
Tourismuswirtschaft
6
Emotion
5
Holiday behaviour
5
Social network
5
Soziales Netzwerk
5
Urlaubsverhalten
5
Beschwerdemanagement
4
Complaint management
4
Dienstleistungsqualität
4
E-commerce
4
Electronic Commerce
4
Gastronomie
4
Restaurant industry
4
Service quality
4
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17
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17
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English
17
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Dewnarain, Senika
2
Mavondo, Felix
2
Ramkissoon, Haywantee
2
Tang, Liang
2
Ai, Jin
1
Banyai, Maria
1
Bilro, Ricardo Godinho
1
Burgess, Stephen
1
Buultjens, Jeremy
1
Chi, Oscar Hengxuan
1
Cox, Carmen
1
Du, Qianzhou
1
Fan, Weiguo
1
Fernandes, Filipa
1
Fernandes, Teresa
1
Fong, Lawrence Hoc Nang
1
Guerreiro, João Pedro Silva Martins
1
Hardin, Andrew
1
Hu, Xingbao
1
Israeli, Aviad A.
1
Jun, Jinhyun
1
Karpinski, Aryn C.
1
Kim, Eojina
1
Kim, Jaewook
1
Kim, Jungsun
1
Law, Chun Hung Roberts
1
Lee, Seonjeong
1
Lei, Soey Sut Ieng
1
Loureiro, Sandra Maria Correia
1
Lu, Weilin
1
Ma, Yufeng
1
O'Connor, Peter
1
Ouyang, Zhe
1
Praničević, Daniela Garbin
1
Sellitto, Carmine
1
Shin, Seunghun
1
Stepchenkova, Svetlana
1
Xiang, Zheng
1
Yang, Yang
1
Šerić, Maja
1
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Published in...
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Journal of hospitality marketing & management
Journal of business research : JBR
83
Journal of retailing and consumer services
43
International journal of internet marketing and advertising : IJIMA
40
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of marketing communications
33
Information systems research : ISR
31
International journal of hospitality management
31
Tourism management : research, policies, practice
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
Journal of management information systems : JMIS
24
International journal of advertising : the review of marketing communications
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
Electronic commerce research
19
Journal of marketing
19
International journal of advertising : the quarterly review of marketing communications
18
Journal of electronic commerce research : JECR
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
International journal of electronic marketing and retailing : IJEMR
17
Journal of marketing management : MM
17
The journal of product & brand management
17
International journal of contemporary hospitality management
16
Psychology & marketing
16
Journal of promotion management : innovations in planning and applied research
15
Journal of travel and tourism marketing
15
Technological forecasting & social change : an international journal
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing research : JMR
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
Business horizons
13
International journal of consumer studies
13
International journal of business information systems : IJBIS
12
Journal of advertising research
12
Journal of internet commerce
12
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
11
International journal of technology marketing : IJTMkt
11
Journal of the Academy of Marketing Science
11
Electronic markets : the international journal on networked business
10
Journal of global marketing
10
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ECONIS (ZBW)
17
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1
What makes online reviews helpful in tourism and hospitality? : a bare-bones meta-analysis
Hu, Xingbao
;
Yang, Yang
- In:
Journal of hospitality marketing & management
30
(
2021
)
2
,
pp. 139-158
Persistent link: https://www.econbiz.de/10012423284
Saved in:
2
Moderating effects of rating on text and helpfulness in online hotel reviews : an analytical approach
Shin, Seunghun
;
Du, Qianzhou
;
Ma, Yufeng
;
Fan, Weiguo
; …
- In:
Journal of hospitality marketing & management
30
(
2021
)
2
,
pp. 159-177
Persistent link: https://www.econbiz.de/10012423287
Saved in:
3
Social customer relationship management : a customer perspective
Dewnarain, Senika
;
Ramkissoon, Haywantee
;
Mavondo, Felix
- In:
Journal of hospitality marketing & management
30
(
2021
)
6
,
pp. 673-698
Persistent link: https://www.econbiz.de/10012596499
Saved in:
4
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
5
Social customer relationship management : An integrated conceptual framework
Dewnarain, Senika
;
Ramkissoon, Haywantee
;
Mavondo, Felix
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 172-188
Persistent link: https://www.econbiz.de/10012176600
Saved in:
6
Categorizing peer-to-peer review site features and examining their impacts on room sales
Ai, Jin
;
Chi, Oscar Hengxuan
;
Ouyang, Zhe
- In:
Journal of hospitality marketing & management
28
(
2019
)
7
,
pp. 862-881
Persistent link: https://www.econbiz.de/10012176721
Saved in:
7
Sharing dissatisfaction online : analyzing the nature and predictors of hotel guests negative reviews
Fernandes, Teresa
;
Fernandes, Filipa
- In:
Journal of hospitality marketing & management
27
(
2018
)
2
,
pp. 127-150
Persistent link: https://www.econbiz.de/10011848333
Saved in:
8
Consumer-generated reviews on social media and brand relationship outcomes in the fast-food chain industry
Šerić, Maja
;
Praničević, Daniela Garbin
- In:
Journal of hospitality marketing & management
27
(
2018
)
2
,
pp. 218-238
Persistent link: https://www.econbiz.de/10011848352
Saved in:
9
Investigating the dynamics and the content of customers' social media reporting after a restaurant service failure
Israeli, Aviad A.
;
Lee, Seonjeong
;
Karpinski, Aryn C.
- In:
Journal of hospitality marketing & management
26
(
2017
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011754048
Saved in:
10
Does social capital matter on social media? : an examination into negative e-WOM toward competing brands
Jun, Jinhyun
;
Kim, Jaewook
;
Tang, Liang
- In:
Journal of hospitality marketing & management
26
(
2017
)
4
,
pp. 378-394
Persistent link: https://www.econbiz.de/10011707123
Saved in:
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