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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of marketing theory and practice"
~subject:"Marktanteil"
~subject:"Relationship marketing"
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Marktanteil
Relationship marketing
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2001-2004
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Fleck, João Pedro dos Santos
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of marketing theory and practice
The journal of services marketing
2
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Benchmarking : an international journal ; BIJ
1
International journal of production economics
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Journal of purchasing and supply management
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ECONIS (ZBW)
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Seriously engaged consumers : navigating between work and play in online brand communities
Almeida, Stefânia Ordovás de
;
Scaraboto, Daiane
; …
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 29-42
Persistent link: https://www.econbiz.de/10011949493
Saved in:
2
The performance implications of planning, implementation, and evolution of firms' customer and competitor orientations
Foreman, Jeff
;
Donthu, Naveen
;
Henson, Steven E.
; …
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 349-365
Persistent link: https://www.econbiz.de/10010510254
Saved in:
3
Customer migration patterns : evidence from a North American retailer
Mark, Tanya
;
Lemon, Katherine N.
;
Vandenbosch, Mark B.
- In:
Journal of marketing theory and practice
22
(
2014
)
3
,
pp. 251-269
Persistent link: https://www.econbiz.de/10010392228
Saved in:
4
Investments in exploitation and exploration capabilities : balance versus focus
Sarkees, Matthew
;
Hulland, John
;
Chatterjee, Rabikar
- In:
Journal of marketing theory and practice
22
(
2014
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10010346484
Saved in:
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