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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Advertising"
~type_genre:"Article in journal"
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Search: subject_exact:"Online-Werbung"
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Advertising
Internet marketing
187
Online-Marketing
187
Consumer behaviour
110
Konsumentenverhalten
110
Social Web
84
Social web
84
Advertising effects
56
Werbewirkung
56
Brand management
45
Markenführung
45
Viral marketing
42
Virales Marketing
42
Werbung
38
Beziehungsmarketing
32
Brand image
32
Markenimage
32
Relationship marketing
32
Online retailing
30
Online-Handel
30
Social media
29
Mobile communications
16
Mobilkommunikation
16
E-commerce
15
Electronic Commerce
15
Brand
14
Markenartikel
14
Marketing management
13
Marketingmanagement
13
Mobile marketing
12
social media
12
Customer integration
11
Facebook
11
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11
Mobile Marketing
11
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Experiment
10
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9
Datenschutz
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39
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Article in journal
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39
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English
39
Author
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Hayes, Jameson L.
2
Hudders, Liselot
2
Spann, Martin
2
Aa, Eva P. van der
1
Ahern, Lee
1
Ahn, Hoyoung
1
An, Soontae
1
Atli Geir Hallgrímsson
1
Attaran, Sharmin
1
Bart, Yakov
1
Beerli-Palacio, Asunción
1
Bell, Raoul
1
Bellur, Saraswathi
1
Berlo, Zeph M. C. van
1
Bernal, Jorge
1
Bijmolt, Tammo H. A.
1
Boerman, Sophie C.
1
Bott, Gregory J.
1
Brinson, Nancy H.
1
Buchner, Axel
1
Campbell, Colin L.
1
Cauberghe, Veroline
1
Cheng, T. C. E.
1
Chtourou, Saber
1
Chu, Junhong
1
Dardis, Frank E.
1
De Jans, Steffi
1
Ertimur, Burc̜ak
1
Evans, Nathaniel J.
1
Fagerstrøm, Asle
1
Fisher, Dan
1
Fraustino, Julia
1
Fung, Richard Y. K.
1
Gilly, Mary C.
1
Goh, Khim Yong
1
Goic, Marcel
1
Grewal, Dhruv
1
Griffin, Jan
1
Grisby, Jamie L.
1
Hanssens, Dominique M.
1
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of promotion management : JPM
International journal of advertising : the review of marketing communications
69
International journal of internet marketing and advertising : IJIMA
42
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Journal of business research : JBR
40
Journal of marketing communications
40
Journal of promotion management : innovations in planning and applied research
33
International journal of advertising : the quarterly review of marketing communications
30
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Journal of advertising research
20
Journal of retailing and consumer services
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Journal of marketing research : JMR
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
European journal of operational research : EJOR
12
Journal of current issues and research in advertising
12
Psychology & marketing
12
Quantitative marketing and economics : QME
12
Information systems research : ISR
10
Journal of marketing
10
European journal of marketing : EJM
9
International journal of technology marketing : IJTMkt
9
Journal of marketing research
9
Marketing science
9
Young consumers : insight and ideas for responsible marketers
9
Electronic commerce research
8
Journal of internet commerce
8
Marketing letters : a journal of research in marketing
8
Operations research
8
Cogent business & management
7
International journal of electronic commerce : IJEC
7
Technological forecasting & social change : an international journal
7
Electronic commerce research and applications
6
Health marketing quarterly
6
International journal of industrial organization
6
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
6
Journal of international consumer marketing
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
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ECONIS (ZBW)
39
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39
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1
Sponsored influencer vlogs and young viewers : when sponsorship disclosure does not enhance advertising literacy, and parental mediation backfires
Harms, Bianca
;
Hoekstra, Janita Cornelia
;
Bijmolt, …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 35-53
Persistent link: https://www.econbiz.de/10013397506
Saved in:
2
The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
Hayes, Jameson L.
;
Brinson, Nancy H.
;
Bott, Gregory J.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
Saved in:
3
An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects
Kurtz, Oliver Tuna
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
Saved in:
4
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
5
An experimental analysis of the effectiveness of multi-screen advertising
Hoeck, Lena
;
Spann, Martin
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 81-99
Persistent link: https://www.econbiz.de/10012289423
Saved in:
6
Disclosure of vlog advertising targeted to children
De Jans, Steffi
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012432329
Saved in:
7
Negative consequences of storytelling in native advertising
Grisby, Jamie L.
;
Mellema, Hillary N.
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 61-78
Persistent link: https://www.econbiz.de/10012432762
Saved in:
8
Mobile advertising and traffic conversion : the effects of front traffic and spatial competition
Wang, Wei
;
Li, Gang
;
Fung, Richard Y. K.
;
Cheng, T. C. E.
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 84-101
Persistent link: https://www.econbiz.de/10012060938
Saved in:
9
Propagators, creativity, and informativeness : what helps ads go viral
Moldovan, Sarit
;
Steinhart, Yael
;
Lehmann, Donald R.
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 102-114
Persistent link: https://www.econbiz.de/10012060942
Saved in:
10
Modeling advertisers' willingness to pay in TV commercial slot auctions
Shi, Yang
;
Zhao, Ying
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 120-133
Persistent link: https://www.econbiz.de/10012129488
Saved in:
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