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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Consumer behaviour"
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Search: subject_exact:"Customer relationship management"
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Consumer behaviour
Beziehungsmarketing
341
Relationship marketing
341
Konsumentenverhalten
158
Customer satisfaction
67
Kundenzufriedenheit
67
Lieferantenmanagement
45
Supplier relationship management
45
Internet marketing
44
Online-Marketing
44
Social Web
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Social web
43
Dienstleistungsqualität
40
Service quality
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Brand management
35
Customer value
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Marketingmanagement
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Einzelhandel
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Customer integration
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relationship marketing
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Online retailing
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Online-Handel
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158
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Kumar, V.
5
Verhoef, Peter C.
5
Gil Saura, Irene
3
Grewal, Dhruv
3
Homburg, Christian
3
Verlegh, Peeter
3
Zhang, Jonathan Z.
3
Bacile, Todd J.
2
Bebber, Suélen
2
Bijmolt, Tammo H. A.
2
Blut, Markus
2
Chan, Kimmy Wa
2
Chang, Chun-Wei
2
Dellaert, Benedict G. C.
2
Eelen, Jiska
2
Eigenraam, Anniek W.
2
Evanschitzky, Heiner
2
Giebelhausen, Michael
2
Gremler, Dwayne D.
2
Grisaffe, Douglas B.
2
Hanson, Sara
2
Harmeling, Colleen M.
2
Henderson, Conor M.
2
Hollebeek, Linda D.
2
Johnen, Marius
2
Jozic, Danijel
2
Kroschke, Mirja
2
Labrecque, Lauren I.
2
Leonhardt, James M.
2
Mende, Martin
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Milan, Gabriel Sperandio
2
Nor Asiah Omar
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Pagani, Margherita
2
Palmatier, Robert W.
2
Pezzuti, Todd
2
Pick, Doreén
2
Quach, Sara
2
Rapp, Adam
2
Reinartz, Werner J.
2
Schnittka, Oliver
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
Journal of the Academy of Marketing Science
Journal of retailing and consumer services
459
Journal of business research : JBR
338
International journal of hospitality management
164
The journal of services marketing
116
The journal of product & brand management
97
The journal of brand management : an international journal
77
Psychology & marketing
74
Cogent business & management
72
Journal of hospitality marketing & management
72
Asia Pacific journal of marketing and logistics
68
International journal of contemporary hospitality management
68
Journal of retailing
66
Journal of travel and tourism marketing
66
The service industries journal
63
Journal of strategic marketing
60
Industrial marketing management : the international journal for industrial and high-tech firms
55
Journal of service management
55
Journal of marketing
51
Marketing intelligence & planning
51
European journal of marketing : EJM
50
Journal of service research : JSR
49
International journal of retail & distribution management
48
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
48
Services marketing quarterly
48
Tourism management : research, policies, practice
47
The international review of retail, distribution and consumer research
46
International journal of internet marketing and advertising : IJIMA
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
International journal of retail and distribution management
42
SpringerLink / Bücher
42
The international journal of bank marketing : IJBM
41
Service business
40
International journal of electronic marketing and retailing : IJEMR
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
International journal of electronic customer relationship management : IJECRM
32
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ECONIS (ZBW)
158
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1
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
2
Winning your customers' minds and hearts : disentangling the effects of lock-in and affective customer experience on retention
Gao, Lily
;
Haan, Evert de
;
Melero-Polo, Iguácel
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 334-371
Persistent link: https://www.econbiz.de/10014251177
Saved in:
3
Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program
Nastasoiu, Alina
;
Bendle, Neil T.
;
Bagga, Charan K.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1132-1150
Persistent link: https://www.econbiz.de/10012659705
Saved in:
4
Digital customization of consumer investments in multiple funds : virtual integration improves risk-return decisions
Lim, Sesil
;
Donkers, Bas
;
Dijl, Patrick van
;
Dellaert, …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 723-742
Persistent link: https://www.econbiz.de/10012587398
Saved in:
5
Unintended effects of price promotions : forgoing competitors' price promotions strengthens incumbent brand loyalty
Pratt, Alexander B.
;
Robinson, Stacey G.
;
Voorhees, Clay M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1143-1164
Persistent link: https://www.econbiz.de/10014336213
Saved in:
6
What's not to like? : negations in brand messages increase consumer engagement
Pezzuti, Todd
;
Leonhardt, James M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 675-694
Persistent link: https://www.econbiz.de/10014251257
Saved in:
7
Healthy in the wrong way : mismatching of marketers' food claim use and consumers' preferences in the United States but not France
Chandon, Pierre
;
Cadario, Romain
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
1
,
pp. 153-173
Persistent link: https://www.econbiz.de/10013493164
Saved in:
8
Designing satisfying service encounters : website versus store touchpoints
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 85-107
Persistent link: https://www.econbiz.de/10012819742
Saved in:
9
40 years of loyalty programs : how effective are they? : generalizations from a meta-analysis
Belli, Alex
;
O'Rourke, Anne-Maree
;
Carrillat, François A.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 147-173
Persistent link: https://www.econbiz.de/10012819749
Saved in:
10
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
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