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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"The international journal of bank marketing : IJBM"
~person:"Baker, Thomas L."
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Baker, Thomas L.
Kumar, V.
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of the Academy of Marketing Science
The international journal of bank marketing : IJBM
Journal of business research : JBR
2
Journal of marketing channels : ... distribution systems, strategy, and management
2
Handbook of research on customer engagement
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International business review : the official journal of the European International Business Academy
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ECONIS (ZBW)
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Understanding the long-term implications of retailer returns in business-to-business relationships
Beitelspacher, Lauren Skinner
;
Baker, Thomas L.
;
Rapp, Adam
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 252-272
Persistent link: https://www.econbiz.de/10011844791
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2
The role of brand communications on front line service employee beliefs, behaviors, and performance
Baker, Thomas L.
;
Rapp, Adam
;
Meyer, Tracy
;
Mullins, Ryan
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
6
,
pp. 642-657
Persistent link: https://www.econbiz.de/10010466647
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