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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"The international journal of bank marketing : IJBM"
~subject:"Customer value"
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Search: subject_exact:"Customer relationship management"
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Customer value
Beziehungsmarketing
327
Relationship marketing
327
Consumer behaviour
163
Konsumentenverhalten
163
Customer satisfaction
76
Kundenzufriedenheit
76
Dienstleistungsqualität
50
Service quality
50
Internet marketing
43
Online-Marketing
43
Social Web
40
Social web
40
Bank
39
Brand management
37
Markenführung
37
Kundenwert
35
Lieferantenmanagement
33
Supplier relationship management
33
Brand image
28
Markenimage
28
Marketing management
25
Marketingmanagement
25
Customer integration
24
Kundenintegration
24
Salespeople
24
Verkaufspersonal
24
Personal banking
22
Privatkundengeschäft
22
Confidence
21
Customer loyalty
21
USA
21
United States
21
Vertrauen
20
Online retailing
18
Online-Handel
18
Social media
18
Einzelhandel
15
Retail trade
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E-commerce
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Article
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35
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English
35
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Kumar, V.
4
Pfeifer, Phillip E.
3
Neslin, Scott A.
2
Shankar, Venkatesh
2
Verhoef, Peter C.
2
Wiesel, Thorsten
2
Arunachalam, S.
1
Asselmann, Daniel
1
Bart, Yakov
1
Bleier, Alexander
1
Blocker, Christopher P.
1
Bonfrer, Andre
1
Chatterjee, Sharmila C.
1
Chen, Tom
1
Coll, Santiago Forgas
1
Costa, Francisco José
1
Dalla Pozza, Ilaria
1
Daryanto, Ahmad
1
DeLeon, Anthony J.
1
Drèze, Xavier
1
Feng, Hui
1
Flint, Daniel J.
1
Friend, Scott B.
1
Frow, Pennie
1
Garrett, Jason
1
Gensler, Sonja
1
George, Morris
1
Gopalakrishna, Srinath
1
Grantham, Kimberly D.
1
Guillén, Marta Estrada
1
Gummerus, Johanna
1
Hamilton, Mitchell
1
Heinonen, Kristina
1
Hofacker, Charles F.
1
Hollebeek, Linda D.
1
Holm, Morten
1
Hoyer, Wayne D.
1
Kaltcheva, Velitchka D.
1
Kaplan, Andreas M.
1
Koskull, Catharina von
1
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of the Academy of Marketing Science
The international journal of bank marketing : IJBM
Journal of business research : JBR
53
Industrial marketing management : the international journal for industrial and high-tech firms
50
Journal of retailing and consumer services
31
International journal of hospitality management
18
SpringerLink / Bücher
15
Handbook of research on customer equity in marketing
14
Journal of marketing
14
Journal of strategic marketing
14
The journal of services marketing
14
Gabler Edition Wissenschaft
13
Journal of service research : JSR
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
The journal of business & industrial marketing
13
The service industries journal
13
Journal of service management
12
Journal of marketing research : JMR
10
The journal of product & brand management
10
International journal of contemporary hospitality management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Technological forecasting & social change : an international journal
9
Business horizons
8
Tourism management : research, policies, practice
8
European management journal
7
International journal of electronic customer relationship management : IJECRM
7
Journal of marketing analytics : JMA
7
Management decision : MD
7
Marketing theory
7
Service business
7
Springer eBook Collection / Business and Economics
7
The TQM journal : the international review of organizational improvement
7
Cogent business & management
6
Harvard-Business-Manager : das Wissen der Besten
6
Journal of marketing management : MM
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
6
Harvard business review : HBR
5
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ECONIS (ZBW)
35
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1
A customer portfolio management model that relates company's marketing to its long-term survival
McAlister, Leigh
;
Sinha, Shameek
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 584-600
Persistent link: https://www.econbiz.de/10012548067
Saved in:
2
Brave new world? : on AI and the management of customer relationships
Libai, Barak
;
Bart, Yakov
;
Gensler, Sonja
;
Hofacker, …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 44-56
Persistent link: https://www.econbiz.de/10012299809
Saved in:
3
Transforming the customer experience through new technologies
Hoyer, Wayne D.
;
Kroschke, Mirja
;
Schmitt, Bernd
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 57-71
Persistent link: https://www.econbiz.de/10012299810
Saved in:
4
The impact of unprofitable customer management strategies on shareholder value
Feng, Hui
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 246-269
Persistent link: https://www.econbiz.de/10012290948
Saved in:
5
S-D logic-informed customer engagement : integrative framework, revised fundamental propositions, and application to CRM
Hollebeek, Linda D.
;
Srivastava, Rajendra K.
;
Chen, Tom
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 161-185
Persistent link: https://www.econbiz.de/10011996797
Saved in:
6
Improving customer profit predictions with customer mindset metrics through multiple overimputation
Venkatesan, Rajkumar
;
Bleier, Alexander
;
Reinartz, Werner J.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 771-794
Persistent link: https://www.econbiz.de/10012107317
Saved in:
7
Understanding the quality-quantity conundrum of customer referral programs : effects of contribution margin, extraversion, and opinion leadership
Viswanathan, Vijay
;
Tillmanns, Sebastian
;
Krafft, Manfred
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
6
,
pp. 1108-1132
Persistent link: https://www.econbiz.de/10011951637
Saved in:
8
Initiating value co-creation : dealing with non-receptive customers
Malshe, Avinash
;
Friend, Scott B.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 895-920
Persistent link: https://www.econbiz.de/10011924786
Saved in:
9
The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
Saved in:
10
B2B relationship calculus : quantifying resource effects in service-dominant logic
DeLeon, Anthony J.
;
Chatterjee, Sharmila C.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 402-427
Persistent link: https://www.econbiz.de/10011685005
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