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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Voorhees, Clay M."
~subject:"Relationship marketing"
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Relationship marketing
Beziehungsmarketing
4
Consumer behaviour
2
Dienstleistungsqualität
2
Dienstleistungssektor
2
Konsumentenverhalten
2
Service industry
2
Service quality
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Beschwerdemanagement
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Brand
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Brand loyalty
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Complaint management
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Consumer-based strategy
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Customer satisfaction
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Einzelhandel
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Experiments
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External service recovery
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Firm sales
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Kundenbindungsprogramm
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Kundenzufriedenheit
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Loyalty
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Loyalty program
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Markenartikel
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Markentreue
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Place attachment
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Place marketing
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Preismanagement
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Pricing strategy
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Profitability
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Rentabilität
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Retail services
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Retail trade
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Reward programs
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Voorhees, Clay M.
Kumar, V.
10
Verhoef, Peter C.
10
Palmatier, Robert W.
8
Homburg, Christian
6
Krafft, Manfred
6
Grewal, Dhruv
5
Scheer, Lisa K.
5
Lam, Son K.
4
Rapp, Adam
4
Ruyter, Ko de
4
Steinhoff, Lena
4
Wieseke, Jan
4
Bijmolt, Tammo H. A.
3
Evans, Kenneth R.
3
Gremler, Dwayne D.
3
Hollebeek, Linda D.
3
Labrecque, Lauren I.
3
Malthouse, Edward C.
3
Pfeifer, Phillip E.
3
Sesé, F. Javier
3
Shankar, Venkatesh
3
Thomas, Jacquelyn S.
3
Venkatesan, Rajkumar
3
Verlegh, Peeter
3
Zhang, Jonathan Z.
3
Alavi, Sascha
2
Allen, Alexis M.
2
Bacile, Todd J.
2
Baker, Thomas L.
2
Bart, Yakov
2
Beitelspacher, Lauren Skinner
2
Blut, Markus
2
Brady, Michael K.
2
Chan, Kimmy Wa
2
Chang, Chun-Wei
2
Dalla Pozza, Ilaria
2
DeCarlo, Thomas E.
2
Dellaert, Benedict G. C.
2
Eelen, Jiska
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of the Academy of Marketing Science
Journal of business research : JBR
2
Journal of service research
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Journal of marketing research : JMR
1
Journal of retailing
1
The journal of services marketing
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ECONIS (ZBW)
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1
Unintended effects of price promotions : forgoing competitors' price promotions strengthens incumbent brand loyalty
Pratt, Alexander B.
;
Robinson, Stacey G.
;
Voorhees, Clay M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1143-1164
Persistent link: https://www.econbiz.de/10014336213
Saved in:
2
The effects of loyalty program introduction and design on short- and long-term sales and gross profits
Chaudhuri, Malika
;
Voorhees, Clay M.
;
Beck, Jonathan M.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 640-658
Persistent link: https://www.econbiz.de/10012107256
Saved in:
3
Creating consumer attachment to retail service firms through sense of place
Brocato, E. Deanne
;
Baker, Julie
;
Voorhees, Clay M.
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
2
,
pp. 200-220
Persistent link: https://www.econbiz.de/10010504690
Saved in:
4
One firm’s loss is another’s gain : capitalizing on other firms’ service failures
Allen, Alexis M.
;
Brady, Michael K.
;
Robinson, Stacey G.
; …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 648-662
Persistent link: https://www.econbiz.de/10011340264
Saved in:
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