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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~source:"econis"
~subject:"Social relations"
~subject:"Soziale Software"
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Soziale Software
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105
Social web
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Consumer behaviour
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Internet marketing
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Online-Marketing
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39
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Blazevic, Vera
1
Chan, Kimmy Wa
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Grisaffe, Douglas B.
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
25
SpringerLink / Bücher
24
Journal of business research : JBR
23
Technological forecasting & social change : an international journal
15
Journal of retailing and consumer services
12
Information systems research : ISR
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8
Management information systems : mis quarterly
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Management science : journal of the Institute for Operations Research and the Management Sciences
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CESifo working papers
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International journal of hospitality management
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Research
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Asia Pacific journal of marketing and logistics
6
Electronic commerce research
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
International journal of electronic commerce : IJEC
5
International journal of internet marketing and advertising : IJIMA
5
Journal of electronic commerce research : JECR
5
Journal of service management
5
MIS quarterly
5
Cogent business & management
4
EERI research paper series
4
International journal of business communication : IJBC ; a publication of the Association of Business Communication
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of internet commerce
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Journal of marketing communications
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Journal of marketing research : JMR
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NBER working paper series
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Tourism management : research, policies, practice
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Working paper / National Bureau of Economic Research, Inc.
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ZEW discussion papers
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Discussion papers / CEPR
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Electronic commerce research and applications
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HMD : Praxis der Wirtschaftsinformatik
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International journal of business information systems : IJBIS
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ECONIS (ZBW)
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1
Paradoxes of social support in virtual support communities : a mixed-method inquiry of the social dynamics in health and wellness Facebook groups
Rosario, Ana Babić
;
Russell, Cristel Antonia
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 54-89
Persistent link: https://www.econbiz.de/10013397507
Saved in:
2
Don't just "like" me, promote me : how attachment and attitude influence brand related behaviors on social medi
VanMeter, Rebecca A.
;
Syrdal, Holly A.
;
Powell Mantel, Susan
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 83-97
Persistent link: https://www.econbiz.de/10011920069
Saved in:
3
Experiential engagement and active vs. passive behavior in mobile location-based social networks : the moderating role of privacy
Pagani, Margherita
;
Malacarne, Giovanni
- In:
Journal of interactive marketing : a quarterly …
37
(
2017
),
pp. 133-148
Persistent link: https://www.econbiz.de/10011658367
Saved in:
4
When online visibility deters social interaction : the case of digital gifts
Shmargad, Yotam
;
Watts, Jameson K. M.
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 1-14
Persistent link: https://www.econbiz.de/10011615750
Saved in:
5
No comment?! The drivers of reactions to online posts in professional groups
Rooderkerk, Robert P.
;
Pauwels, Koen H.
- In:
Journal of interactive marketing : a quarterly …
35
(
2016
),
pp. 1-15
Persistent link: https://www.econbiz.de/10011537901
Saved in:
6
Fostering customer ideation in crowdsourcing community : the role of peer-to-peer and peer-to-firm interactions
Chan, Kimmy Wa
;
Li, Stella Yiyan
;
Zhu, John Jianjun
- In:
Journal of interactive marketing : a quarterly …
31
(
2015
),
pp. 42-62
Persistent link: https://www.econbiz.de/10011373130
Saved in:
7
Fostering consumer-brand relationships in social media environments : the role of parasocial interaction
Labrecque, Lauren I.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 134-148
Persistent link: https://www.econbiz.de/10010399424
Saved in:
8
GOSIP in cyberspace : conceptualization and scale development for general online social interaction propensity
Blazevic, Vera
;
Wiertz, Caroline
;
Cotte, June
;
Ruyter, Ko de
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 87-100
Persistent link: https://www.econbiz.de/10010399476
Saved in:
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