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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Advertising"
~subject:"Deutschland"
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Advertising
Deutschland
Internet marketing
132
Online-Marketing
132
Consumer behaviour
81
Konsumentenverhalten
81
Social Web
62
Social web
62
Viral marketing
37
Virales Marketing
37
Advertising effects
34
Werbewirkung
34
Beziehungsmarketing
29
Relationship marketing
29
Social media
29
Brand management
28
Markenführung
28
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24
Online-Handel
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Mobilkommunikation
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Customer integration
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Experiment
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Hayes, Jameson L.
2
Hudders, Liselot
2
Spann, Martin
2
Aa, Eva P. van der
1
Bart, Yakov
1
Bell, Raoul
1
Berlo, Zeph M. C. van
1
Bijmolt, Tammo H. A.
1
Boerman, Sophie C.
1
Bott, Gregory J.
1
Brinson, Nancy H.
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Buchner, Axel
1
Campbell, Colin L.
1
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1
Cheng, T. C. E.
1
Chu, Junhong
1
De Jans, Steffi
1
Ertimur, Burc̜ak
1
Evans, Nathaniel J.
1
Fisher, Dan
1
Fung, Richard Y. K.
1
Gilly, Mary C.
1
Goh, Khim Yong
1
Goic, Marcel
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Grewal, Dhruv
1
Grisby, Jamie L.
1
Hanssens, Dominique M.
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Harms, Bianca
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Hoeck, Lena
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Hoekstra, Janita Cornelia
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Killian, Ginger
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Langer, Paul F.
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Li, Gang
1
Lu, Qiang
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
International journal of advertising : the review of marketing communications
81
International journal of internet marketing and advertising : IJIMA
44
Journal of business research : JBR
44
Journal of marketing communications
42
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Journal of promotion management : innovations in planning and applied research
34
International journal of advertising : the quarterly review of marketing communications
30
SpringerLink / Bücher
26
Journal of advertising research
24
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of retailing and consumer services
18
Journal of promotion management : JPM
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of marketing research : JMR
16
European journal of operational research : EJOR
14
Journal of current issues and research in advertising
12
Journal of marketing
12
Psychology & marketing
12
Quantitative marketing and economics : QME
12
Marketing science
11
Handbook of research on effective advertising strategies in the social media age
10
Information systems research : ISR
10
International journal of technology marketing : IJTMkt
10
Journal of marketing research
10
Social Branding : Strategien - Praxisbeispiele - Perspektiven
10
Young consumers : insight and ideas for responsible marketers
10
European journal of marketing : EJM
9
Journal of internet commerce
9
Research
9
Springer eBook Collection
9
CESifo working papers
8
Electronic commerce research
8
Leitfaden Online-Marketing ; [Bd. 1]
8
Marketing letters : a journal of research in marketing
8
Operations research
8
Cogent business & management
7
International journal of electronic commerce : IJEC
7
International journal of electronic marketing and retailing : IJEMR
7
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ECONIS (ZBW)
22
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1
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22
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1
Sponsored influencer vlogs and young viewers : when sponsorship disclosure does not enhance advertising literacy, and parental mediation backfires
Harms, Bianca
;
Hoekstra, Janita Cornelia
;
Bijmolt, …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 35-53
Persistent link: https://www.econbiz.de/10013397506
Saved in:
2
The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
Hayes, Jameson L.
;
Brinson, Nancy H.
;
Bott, Gregory J.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
Saved in:
3
An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects
Kurtz, Oliver Tuna
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
Saved in:
4
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
5
An experimental analysis of the effectiveness of multi-screen advertising
Hoeck, Lena
;
Spann, Martin
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 81-99
Persistent link: https://www.econbiz.de/10012289423
Saved in:
6
Disclosure of vlog advertising targeted to children
De Jans, Steffi
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012432329
Saved in:
7
Negative consequences of storytelling in native advertising
Grisby, Jamie L.
;
Mellema, Hillary N.
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 61-78
Persistent link: https://www.econbiz.de/10012432762
Saved in:
8
Mobile advertising and traffic conversion : the effects of front traffic and spatial competition
Wang, Wei
;
Li, Gang
;
Fung, Richard Y. K.
;
Cheng, T. C. E.
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 84-101
Persistent link: https://www.econbiz.de/10012060938
Saved in:
9
Propagators, creativity, and informativeness : what helps ads go viral
Moldovan, Sarit
;
Steinhart, Yael
;
Lehmann, Donald R.
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 102-114
Persistent link: https://www.econbiz.de/10012060942
Saved in:
10
Modeling advertisers' willingness to pay in TV commercial slot auctions
Shi, Yang
;
Zhao, Ying
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 120-133
Persistent link: https://www.econbiz.de/10012129488
Saved in:
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