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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Advertising"
~subject:"Relationship marketing"
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Advertising
Relationship marketing
Internet marketing
132
Online-Marketing
132
Consumer behaviour
88
Konsumentenverhalten
88
Social Web
63
Social web
63
Advertising effects
40
Werbewirkung
40
Viral marketing
38
Virales Marketing
38
Beziehungsmarketing
32
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29
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Verhoef, Peter C.
3
Bacile, Todd J.
2
Bijmolt, Tammo H. A.
2
Eelen, Jiska
2
Eigenraam, Anniek W.
2
Grisaffe, Douglas B.
2
Hayes, Jameson L.
2
Hollebeek, Linda D.
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Hudders, Liselot
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Labrecque, Lauren I.
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Lu, Qiang
2
Pauwels, Koen
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Reijmersdal, Eva A. van
2
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2
Aa, Eva P. van der
1
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1
Almeida, Stefânia Ordovás de
1
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1
Ashraf, Abdul R.
1
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Barrio-García, Salvador del
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Berlo, Zeph M. C. van
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1
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1
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
224
Journal of advertising research
207
International journal of advertising : the review of marketing communications
194
International journal of advertising : the quarterly review of marketing communications
186
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
160
Journal of advertising
158
Journal of retailing and consumer services
111
International journal of internet marketing and advertising : IJIMA
90
Journal of promotion management : JPM
87
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
87
Journal of promotion management : innovations in planning and applied research
81
Journal of historical research in marketing
70
Management science : journal of the Institute for Operations Research and the Management Sciences
69
European journal of marketing : EJM
67
European journal of operational research : EJOR
64
SpringerLink / Bücher
63
Psychology & marketing
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
58
NBER working paper series
54
International journal of industrial organization
52
Journal of current issues and research in advertising : JCIRA
52
Journal of marketing
50
Health marketing quarterly
49
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
48
Journal of current issues and research in advertising
47
Journal of marketing research : JMR
47
Industrial marketing management : the international journal for industrial and high-tech firms
46
NBER Working Paper
45
Working paper / National Bureau of Economic Research, Inc.
41
Journal of global marketing
39
Marketing letters : a journal of research in marketing
39
Young consumers : insight and ideas for responsible marketers
38
Marketing intelligence & planning
37
Asia Pacific journal of marketing and logistics
36
Journal of business ethics : JOBE
36
The journal of product & brand management
36
Journal of the Academy of Marketing Science
34
International journal of electronic marketing and retailing : IJEMR
33
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ECONIS (ZBW)
60
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1
Sponsored influencer vlogs and young viewers : when sponsorship disclosure does not enhance advertising literacy, and parental mediation backfires
Harms, Bianca
;
Hoekstra, Janita Cornelia
;
Bijmolt, …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 35-53
Persistent link: https://www.econbiz.de/10013397506
Saved in:
2
The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
Hayes, Jameson L.
;
Brinson, Nancy H.
;
Bott, Gregory J.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
Saved in:
3
An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects
Kurtz, Oliver Tuna
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
Saved in:
4
Disclosure of vlog advertising targeted to children
De Jans, Steffi
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012432329
Saved in:
5
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
6
An experimental analysis of the effectiveness of multi-screen advertising
Hoeck, Lena
;
Spann, Martin
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 81-99
Persistent link: https://www.econbiz.de/10012289423
Saved in:
7
Negative consequences of storytelling in native advertising
Grisby, Jamie L.
;
Mellema, Hillary N.
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 61-78
Persistent link: https://www.econbiz.de/10012432762
Saved in:
8
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
9
Mobile advertising and traffic conversion : the effects of front traffic and spatial competition
Wang, Wei
;
Li, Gang
;
Fung, Richard Y. K.
;
Cheng, T. C. E.
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 84-101
Persistent link: https://www.econbiz.de/10012060938
Saved in:
10
Propagators, creativity, and informativeness : what helps ads go viral
Moldovan, Sarit
;
Steinhart, Yael
;
Lehmann, Donald R.
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 102-114
Persistent link: https://www.econbiz.de/10012060942
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