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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Advertising effects"
~subject:"Beziehungsmarketing"
~subject:"Brand image"
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Search: subject_exact:"Consumer Behaviour"
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Advertising effects
Beziehungsmarketing
Brand image
Consumer behaviour
186
Konsumentenverhalten
186
Internet marketing
81
Online-Marketing
81
Social Web
63
Social web
63
Relationship marketing
46
Online retailing
44
Online-Handel
44
Brand management
38
Markenführung
38
Viral marketing
36
Virales Marketing
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Markenimage
31
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Pauwels, Koen
4
Bijmolt, Tammo H. A.
3
Eigenraam, Anniek W.
3
Verlegh, Peeter
3
Bacile, Todd J.
2
Chu, Junhong
2
Eelen, Jiska
2
Ghosh, Tathagata
2
Grisaffe, Douglas B.
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Hollebeek, Linda D.
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Kroschke, Mirja
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Kübler, Raoul
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Labrecque, Lauren I.
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Malthouse, Edward C.
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Shankar, Venkatesh
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VanMeter, Rebecca A.
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Verhoef, Peter C.
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Aa, Eva P. van der
1
Aldás-Manzano, Joaquín
1
Allen, Alexis M.
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Almeida, Stefânia Ordovás de
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Arce-Urriza, Marta
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Ashraf, Abdul R.
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Bang, Hye Jin
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Barcelos, Renato Hübner
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
700
Journal of retailing and consumer services
667
The journal of product & brand management
274
The journal of brand management : an international journal
236
International journal of hospitality management
209
Psychology & marketing
197
Journal of marketing communications
184
Asia Pacific journal of marketing and logistics
147
International journal of advertising : the review of marketing communications
141
European journal of marketing : EJM
129
The journal of services marketing
125
Journal of the Academy of Marketing Science
112
Journal of promotion management : innovations in planning and applied research
111
Cogent business & management
107
International journal of advertising : the quarterly review of marketing communications
105
International journal of internet marketing and advertising : IJIMA
105
Journal of marketing
104
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
101
Journal of international consumer marketing
100
Marketing intelligence & planning
100
The journal of consumer marketing
99
Journal of travel and tourism marketing
96
Marketing letters : a journal of research in marketing
95
Journal of strategic marketing
93
Journal of hospitality marketing & management
91
Journal of retailing
90
Journal of promotion management : JPM
87
International journal of consumer studies
83
International journal of contemporary hospitality management
80
Journal of global marketing
80
Journal of marketing research : JMR
79
The service industries journal
79
Tourism management : research, policies, practice
75
SpringerLink / Bücher
74
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
72
International journal of retail & distribution management
71
Journal of fashion marketing and management
69
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
68
The international review of retail, distribution and consumer research
66
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ECONIS (ZBW)
84
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1
Sponsorship disclosure of influencers : a curse or a blessing?
Giuffredi-Kähr, Andrea
;
Petrova, Alisa
;
Malär, Lucia
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 18-34
Persistent link: https://www.econbiz.de/10013397505
Saved in:
2
Sponsored influencer vlogs and young viewers : when sponsorship disclosure does not enhance advertising literacy, and parental mediation backfires
Harms, Bianca
;
Hoekstra, Janita Cornelia
;
Bijmolt, …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 35-53
Persistent link: https://www.econbiz.de/10013397506
Saved in:
3
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
4
Sarcastic or assertive : how should brands reply to consumers' uncivil comments on social media in the context of brand activism?
Batista, Juliana Moreira
;
Barros, Lucia S. G.
;
Peixoto, …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 141-158
Persistent link: https://www.econbiz.de/10013397510
Saved in:
5
I am not what I like : endorsing brands on social media negatively affects consumers' self-evaluation
Bernritter, Stefan F.
;
Loermans, Annemijn C.
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 159-175
Persistent link: https://www.econbiz.de/10013397513
Saved in:
6
The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
Hayes, Jameson L.
;
Brinson, Nancy H.
;
Bott, Gregory J.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
Saved in:
7
Examining the deferred effects of gaming platform and game speed of advergames on memory, attitude, and purchase intention
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 52-66
Persistent link: https://www.econbiz.de/10013041309
Saved in:
8
Buying a new product with inconsistent product reviews from multiple sources : the role of information diagnosticity and advertising
Byun, Kyung-Ah
;
Ma, Minghui
;
Kim, Kevin
;
Kang, Taeghyun
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 81-103
Persistent link: https://www.econbiz.de/10013041323
Saved in:
9
The effects of animistic thinking, animistic cues, and superstitions on brand responses on social media
Karpinska-Krakowiak, Malgorzata
;
Eisend, Martin
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 104-117
Persistent link: https://www.econbiz.de/10013041324
Saved in:
10
Let me entertain you? : the importance of authenticity in online customer engagement
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Verlegh, Peeter
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 53-68
Persistent link: https://www.econbiz.de/10012592155
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