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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Advertising effects"
~subject:"Brand management"
~subject:"Datenschutz"
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Search: subject_exact:"Consumer Behaviour"
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Advertising effects
Brand management
Datenschutz
Consumer behaviour
186
Konsumentenverhalten
186
Internet marketing
81
Online-Marketing
81
Social Web
63
Social web
63
Beziehungsmarketing
46
Relationship marketing
46
Online retailing
44
Online-Handel
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Markenführung
38
Viral marketing
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Virales Marketing
36
Brand image
31
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Advertising
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Labrecque, Lauren I.
3
Bernritter, Stefan F.
2
Bijmolt, Tammo H. A.
2
Eigenraam, Anniek W.
2
Ghosh, Tathagata
2
Hollebeek, Linda D.
2
Markos, Ereni
2
Milne, George R.
2
Pagani, Margherita
2
Pauwels, Koen
2
Verlegh, Peeter
2
Aa, Eva P. van der
1
Aldás-Manzano, Joaquín
1
Almeida, Stefânia Ordovás de
1
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1
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1
Barros, Lucia S. G.
1
Batista, Juliana Moreira
1
Belanche, Daniel
1
Bell, Raoul
1
Bellman, Steven
1
Bermejo-Berros, Jesús
1
Beukeboom, Camiel J.
1
Boerman, Sophie C.
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Botelho, Delane
1
Bott, Gregory J.
1
Brinson, Nancy H.
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Brodie, Roderick J.
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1
Chang, Aihwa
1
Chen, Qimei
1
Choi, Dongwon
1
Christensen, Anna-Bertha Heeris
1
Chu, Junhong
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
503
Journal of retailing and consumer services
336
The journal of product & brand management
290
The journal of brand management : an international journal
267
Journal of marketing communications
171
International journal of advertising : the review of marketing communications
141
Psychology & marketing
135
Asia Pacific journal of marketing and logistics
109
Journal of promotion management : innovations in planning and applied research
105
European journal of marketing : EJM
102
International journal of advertising : the quarterly review of marketing communications
97
International journal of hospitality management
95
International journal of internet marketing and advertising : IJIMA
92
Journal of promotion management : JPM
90
Marketing letters : a journal of research in marketing
84
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
80
Marketing intelligence & planning
76
Journal of international consumer marketing
74
The journal of consumer marketing
67
Journal of marketing research : JMR
64
Journal of advertising research
62
Journal of marketing
61
Cogent business & management
59
International journal of consumer studies
59
Journal of global marketing
59
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
59
Journal of marketing management : MM
57
Journal of the Academy of Marketing Science
57
SpringerLink / Bücher
57
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
54
International marketing review
52
Journal of fashion marketing and management
51
Journal of retailing
50
Journal of strategic marketing
50
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
50
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
49
European journal of marketing
47
Journal of advertising : official publication of the American Academy of Advertising
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
45
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ECONIS (ZBW)
67
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1
Sponsorship disclosure of influencers : a curse or a blessing?
Giuffredi-Kähr, Andrea
;
Petrova, Alisa
;
Malär, Lucia
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 18-34
Persistent link: https://www.econbiz.de/10013397505
Saved in:
2
Sponsored influencer vlogs and young viewers : when sponsorship disclosure does not enhance advertising literacy, and parental mediation backfires
Harms, Bianca
;
Hoekstra, Janita Cornelia
;
Bijmolt, …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 35-53
Persistent link: https://www.econbiz.de/10013397506
Saved in:
3
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
4
Sarcastic or assertive : how should brands reply to consumers' uncivil comments on social media in the context of brand activism?
Batista, Juliana Moreira
;
Barros, Lucia S. G.
;
Peixoto, …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 141-158
Persistent link: https://www.econbiz.de/10013397510
Saved in:
5
I am not what I like : endorsing brands on social media negatively affects consumers' self-evaluation
Bernritter, Stefan F.
;
Loermans, Annemijn C.
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 159-175
Persistent link: https://www.econbiz.de/10013397513
Saved in:
6
The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
Hayes, Jameson L.
;
Brinson, Nancy H.
;
Bott, Gregory J.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
Saved in:
7
Examining the deferred effects of gaming platform and game speed of advergames on memory, attitude, and purchase intention
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 52-66
Persistent link: https://www.econbiz.de/10013041309
Saved in:
8
Buying a new product with inconsistent product reviews from multiple sources : the role of information diagnosticity and advertising
Byun, Kyung-Ah
;
Ma, Minghui
;
Kim, Kevin
;
Kang, Taeghyun
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 81-103
Persistent link: https://www.econbiz.de/10013041323
Saved in:
9
The effects of animistic thinking, animistic cues, and superstitions on brand responses on social media
Karpinska-Krakowiak, Malgorzata
;
Eisend, Martin
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 104-117
Persistent link: https://www.econbiz.de/10013041324
Saved in:
10
Emoji, playfulness, and brand engagement on Twitter
McShane, Lindsay
;
Pancer, Ethan
;
Poole, Maxwell
;
Deng, Qi
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 96-110
Persistent link: https://www.econbiz.de/10012502849
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