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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Clothing"
~subject:"Consumer motivation"
~subject:"Diskrete Entscheidung"
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Clothing
Consumer motivation
Diskrete Entscheidung
Product information
7
Produktinformation
7
Consumer behaviour
5
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5
Viral marketing
4
Virales Marketing
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Credibility
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Kaufentscheidung
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Online consumer reviews
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Online retailing
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Online-Handel
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Purchase decision
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Apparel shopping
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Attribution theory
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Bekleidung
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Confidence
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Decisions under uncertainty
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Digital goods
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Entscheidung unter Unsicherheit
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Internet marketing
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Kaufmotiv
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
American journal of agricultural economics
1
European journal of marketing : EJM
1
International journal of business innovation and research : IJBIR
1
International journal of consumer studies
1
Journal of fashion marketing and management
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Seeing it is like touching it : unraveling the effective product presentations on online apparel purchase decisions and brain activity (an fMRI study)
Jai, Tun-Min
;
Fang, Dan
;
Bao, Forrest S.
;
James, Russell N.
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 66-79
Persistent link: https://www.econbiz.de/10012502847
Saved in:
2
The impact of online and offline information sources on automobile choice behavior
Kulkarni, Gauri
;
Ratchford, Brian Thomas
;
Kannan, P. K.
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
3
,
pp. 167-175
Persistent link: https://www.econbiz.de/10009569260
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