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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Digital platform"
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Digital platform
E-commerce
41
Electronic Commerce
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Consumer behaviour
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Konsumentenverhalten
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Online retailing
18
Online-Handel
18
Internet marketing
14
Online-Marketing
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Virales Marketing
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Beziehungsmarketing
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Briesch, Richard A.
1
Bruggen, Gerrit H. van
1
Dillon, William R.
1
Felten, Claudio
1
Jap, Sandy D.
1
Jeon, Seongmin
1
Moch, Nicole
1
Park, Eunho
1
Rangaswamy, Arvind
1
Shmargad, Yotam
1
Song, Minjae
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Thomas, Jacquelyn S.
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Watts, Jameson K. M.
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Wieringa, Jaap E.
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
25
Transportation research / E : an international journal
24
International journal of production economics
23
Electronic markets : EM ; the international journal of electronic commerce and business media
22
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Information systems research : ISR
20
NBER working paper series
15
Technological forecasting & social change : an international journal
15
European journal of operational research : EJOR
13
Discussion papers / CEPR
12
Internet policy review : journal on internet regulation
12
Journal of management information systems : JMIS
12
Electronic commerce research
11
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of industrial organization
11
Journal of retailing and consumer services
11
Marketing science
8
Telecommunications policy : the international journal of digital economy, data sciences and new media
8
Arbeitsbericht ... des Competence Center E-Business Basel
7
Arbeitsberichte der Hochschule für Wirtschaft FHNW
7
CESifo working papers
7
Discussion paper series / Philippine Institute for Development Studies
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
International journal of networking and virtual organisations : IJNVO
7
NBER Working Paper
7
New technology, work and employment
7
Production and operations management : the flagship research journal of the Production and Operations Management Society
7
Springer eBook Collection
7
Working papers / BRIE
7
Journal of open innovation : technology, market, and complexity
6
Manufacturing & service operations management : M & SOM
6
NET Institute Working Paper
6
Omega : the international journal of management science
6
Business horizons
5
Discussion paper series / IZA
5
Electronic markets : the international journal on networked business
5
Journal of marketing
5
Journal of organizational computing and electronic commerce
5
MIS quarterly
5
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
5
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ECONIS (ZBW)
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1
Investigating the role of product assortment in technology-enabled sales platforms
Thomas, Jacquelyn S.
;
Jap, Sandy D.
;
Dillon, William R.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 31-51
Persistent link: https://www.econbiz.de/10013041308
Saved in:
2
The role of marketing in digital business platforms
Rangaswamy, Arvind
;
Moch, Nicole
;
Felten, Claudio
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 72-90
Persistent link: https://www.econbiz.de/10012299812
Saved in:
3
Is the daily deal social shopping? : an empirical analysis of customer panel data
Song, Minjae
;
Park, Eunho
;
Yoo, Byungjoon
;
Jeon, Seongmin
- In:
Journal of interactive marketing : a quarterly …
33
(
2016
),
pp. 57-76
Persistent link: https://www.econbiz.de/10011482832
Saved in:
4
When online visibility deters social interaction : the case of digital gifts
Shmargad, Yotam
;
Watts, Jameson K. M.
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 1-14
Persistent link: https://www.econbiz.de/10011615750
Saved in:
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