//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"E-commerce"
~subject:"Online-Handel"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"PC-game"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
E-commerce
Online-Handel
Werbung
Computerspiel
13
Video game
13
Game theory
6
Internet marketing
6
Online-Marketing
6
Spieltheorie
6
Advertising effects
5
Consumer behaviour
5
Konsumentenverhalten
5
Werbewirkung
5
Experiment
4
Social Web
4
Social web
4
Advertising
3
Brand image
3
Gamification
3
Markenimage
3
Advergame
2
Brand familiarity
2
Mobile communications
2
Mobilkommunikation
2
Motivation
2
Video games
2
Advergaming
1
Aesthetics
1
Bespielte Medien
1
Betriebliche Wertschöpfung
1
Beziehungsmarketing
1
Brand
1
Brand attitude
1
Brand management
1
Children
1
Co-creation
1
Cognition
1
Computerspieleindustrie
1
Contest
1
Customer integration
1
Digital distribution
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Buijzen, Moniek
1
Ding, Zhihua
1
Fisher, Dan
1
Ghosh, Tathagata
1
Killian, Ginger
1
Reijmersdal, Eva A. van
1
Rozendaal, Esther
1
Siemens, Jennifer Christie
1
Smith, Scott
1
Thyroff, Anastasia
1
Wang, Dianwen
1
Yang, Zhilin
1
more ...
less ...
Published in...
All
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of advertising : official publication of the American Academy of Advertising
15
International journal of advertising : the quarterly review of marketing communications
9
Electronic commerce research
5
Journal of marketing communications
5
Cutting edge international research
3
International journal of advertising : the review of marketing communications
3
International journal of electronic commerce : IJEC
3
Journal of business research : JBR
3
Journal of marketing management : MM
3
Journal of promotion management : innovations in planning and applied research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Psychology & marketing
3
Application of gaming in new media marketing
2
Arbeitspapier / HHL, Leipzig Graduate School of Management
2
European research studies
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
Journal of advertising research
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of promotion management : JPM
2
Journal of retailing and consumer services
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Marketing : ZFP ; journal of research and management
2
The journal of product & brand management
2
Virtual worlds and e-commerce : technologies and applications for building customer relationships
2
Young consumers : insight and ideas for responsible marketers
2
Administrative Sciences : open access journal
1
Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) book series
1
Advertising theory
1
Asia Pacific journal of marketing and logistics
1
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
BLM-Schriftenreihe
1
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
Computer-mediated marketing strategies : social media and online brand communities
1
Digital and social media marketing : a results-driven approach
1
Digital innovations for customer engagement, management, and organizational improvement
1
Diskussionspapier / Universität Duisburg-Essen, Lehrstuhl für E-Business und E-Entrepreneurship
1
E-Content : technologies and perspectives for the European market
1
ERIM report series research in management
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Is sociability or interactivity more effective for enhancing performance? : findings from a massively multiplayer online role-playing game
Wang, Dianwen
;
Yang, Zhilin
;
Ding, Zhihua
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 106-119
Persistent link: https://www.econbiz.de/10012129487
Saved in:
2
Winning versus not losing : exploring the effects of in-game advertising outcome on its effectiveness
Ghosh, Tathagata
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 134-147
Persistent link: https://www.econbiz.de/10011616023
Saved in:
3
Level up! : the role of progress feedback type for encouraging intrinsic motivation and positive brand attitudes in public versus private gaming contexts
Siemens, Jennifer Christie
;
Smith, Scott
;
Fisher, Dan
; …
- In:
Journal of interactive marketing : a quarterly …
32
(
2015
),
pp. 1-12
Persistent link: https://www.econbiz.de/10011422760
Saved in:
4
Effects of prominence, involvement, and persuasion knowledge on children's cognitive and affective responses to advergames
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10009490137
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->