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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Retail trade"
~type_genre:"Article in journal"
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Search: subject_exact:"Onlinehandel"
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Retail trade
Online retailing
52
Online-Handel
52
Consumer behaviour
44
Konsumentenverhalten
44
Internet marketing
24
Online-Marketing
24
E-commerce
18
Electronic Commerce
18
Beziehungsmarketing
11
Relationship marketing
11
Viral marketing
10
Virales Marketing
10
Einzelhandel
8
Social Web
7
Social web
7
USA
7
United States
7
Customer satisfaction
6
Distribution channel
6
Internet
6
Kundenzufriedenheit
6
Vertriebsweg
6
Online reviews
5
Website
5
Brand image
4
Data protection
4
Datenschutz
4
Markenimage
4
Social media
4
Bibliometrics
3
Bibliometrie
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Brand management
3
Confidence
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Data Mining
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Data mining
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Experiment
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Kaufentscheidung
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Markenführung
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Article in journal
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8
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English
8
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Iacobucci, Dawn
2
Riquelme, Isabel P.
2
Román, Sergio
2
Cebollada, Javier
1
Chiu, Hung-Chang
1
Chu, Yanlai
1
Cuestas, Pedro J.
1
Gensler, Sonja
1
Goic, Marcel
1
Hsieh, Yi-Ching
1
Jiang, Zhiying
1
Kalyanam, Kirthi
1
Lee, Monle
1
Lenk, Peter J.
1
Montoya, Ricardo
1
Neslin, Scott A.
1
Rhee, Eddie
1
Schlegelmilch, Bodo B.
1
Tang, Yun-Chia
1
Verhoef, Peter C.
1
Wu, Jintao
1
Wu, Tong
1
Álvarez, Rodolfo
1
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Published in...
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of retailing and consumer services
125
Journal of business research : JBR
37
Journal of retailing
33
International journal of retail and distribution management
26
International journal of retail & distribution management
25
Management science : journal of the Institute for Operations Research and the Management Sciences
24
International journal of electronic marketing and retailing : IJEMR
23
European journal of operational research : EJOR
21
The international review of retail, distribution and consumer research
19
International journal of production economics
15
Manufacturing & service operations management : M & SOM
15
International journal of production research
13
Transportation research / E : an international journal
13
Information systems research : ISR
12
International journal of electronic commerce : IJEC
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Omega : the international journal of management science
11
Electronic commerce research
10
Journal of internet commerce
10
Journal of marketing
9
Psychology & marketing
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
International journal of consumer studies
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of marketing channels : ... distribution systems, strategy, and management
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
European journal of marketing : EJM
6
Inventi impact: retailing & consumer services
6
Journal of marketing research
6
Journal of operations management
6
Marketing science
6
Asia Pacific journal of marketing and logistics
5
Harvard-Business-Manager : das Wissen der Besten
5
International journal of business information systems : IJBIS
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of strategic marketing
5
Journal of the Academy of Marketing Science
5
MIS quarterly
5
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ECONIS (ZBW)
8
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1
Seize the day : how online retailers should respond to positive reviews
Wu, Jintao
;
Wu, Tong
;
Schlegelmilch, Bodo B.
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 52-60
Persistent link: https://www.econbiz.de/10012432763
Saved in:
2
The dark side of good reputation and loyalty in online retailing : when trust leads to retaliation through price unfairness
Riquelme, Isabel P.
;
Román, Sergio
;
Cuestas, Pedro J.
; …
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 35-52
Persistent link: https://www.econbiz.de/10012060911
Saved in:
3
Online category pricing at a multichannel crocery retailer
Cebollada, Javier
;
Chu, Yanlai
;
Jiang, Zhiying
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 52-69
Persistent link: https://www.econbiz.de/10012107041
Saved in:
4
The effect of house ads on multichannel sales
Goic, Marcel
;
Álvarez, Rodolfo
;
Montoya, Ricardo
- In:
Journal of interactive marketing : a quarterly …
42
(
2018
),
pp. 32-45
Persistent link: https://www.econbiz.de/10011873131
Saved in:
5
Do colors change realities in online shopping?
Hsieh, Yi-Ching
;
Chiu, Hung-Chang
;
Tang, Yun-Chia
;
Lee, …
- In:
Journal of interactive marketing : a quarterly …
41
(
2018
),
pp. 14-27
Persistent link: https://www.econbiz.de/10011844926
Saved in:
6
Basket composition and choice among direct channels : a latent state model of shopping costs
Kalyanam, Kirthi
;
Lenk, Peter J.
;
Rhee, Eddie
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 69-88
Persistent link: https://www.econbiz.de/10011743777
Saved in:
7
The showrooming phenomenon : it's more than just about price
Gensler, Sonja
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
Saved in:
8
Consumers' perceptions of online and offline retailer deception : a moderated mediation analysis
Riquelme, Isabel P.
;
Román, Sergio
;
Iacobucci, Dawn
- In:
Journal of interactive marketing : a quarterly …
35
(
2016
),
pp. 16-26
Persistent link: https://www.econbiz.de/10011537907
Saved in:
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