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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Social web"
~subject:"Theory"
~subject:"Verbraucherverhalten"
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Social web
Theory
Verbraucherverhalten
Consumer behaviour
186
Konsumentenverhalten
186
Internet marketing
81
Online-Marketing
81
Social Web
63
Beziehungsmarketing
46
Relationship marketing
46
Online retailing
44
Online-Handel
44
Brand management
38
Markenführung
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Viral marketing
36
Virales Marketing
36
Brand image
31
Markenimage
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Advertising effects
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Werbewirkung
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E-commerce
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Electronic Commerce
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Social media
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Brand
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Markenartikel
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Advertising
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Werbung
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Data protection
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67
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Eigenraam, Anniek W.
3
Hoffman, Donna L.
3
Labrecque, Lauren I.
3
Novak, Thomas P.
3
Verlegh, Peeter
3
Bernritter, Stefan F.
2
Eelen, Jiska
2
Grisaffe, Douglas B.
2
Hennig-Thurau, Thorsten
2
Hofacker, Charles F.
2
Hollebeek, Linda D.
2
Kübler, Raoul
2
Pauwels, Koen
2
VanMeter, Rebecca A.
2
Willemsen, Lotte M.
2
Aa, Eva P. van der
1
Abhishek, Vibhanshu
1
Aleti, Torgeir
1
Allen, Alexis M.
1
Almeida, Stefânia Ordovás de
1
Andrews, Michelle
1
Bacile, Todd J.
1
Barcelos, Renato Hübner
1
Barros, Lucia S. G.
1
Bart, Yakov
1
Batista, Juliana Moreira
1
Benlian, Alexander
1
Beukeboom, Camiel J.
1
Bloching, Björn
1
Boerman, Sophie C.
1
Botelho, Delane
1
Bott, Gregory J.
1
Breitsohl, Jan
1
Brinson, Nancy H.
1
Brodie, Roderick J.
1
Buzeta, Cristian
1
Camiciottoli, Belinda Crawford
1
Castro, Iana A.
1
Chan, Kimmy Wa
1
Chen, Qimei
1
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
270
Journal of retailing and consumer services
215
SpringerLink / Bücher
128
NBER working paper series
94
International journal of internet marketing and advertising : IJIMA
93
Management science : journal of the Institute for Operations Research and the Management Sciences
89
Working paper / National Bureau of Economic Research, Inc.
84
NBER Working Paper
82
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
81
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
76
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
74
Discussion paper / Centre for Economic Policy Research
73
Technological forecasting & social change : an international journal
73
The journal of product & brand management
68
Gabler Edition Wissenschaft
65
Europäische Hochschulschriften / 5
63
Economics letters
58
European journal of operational research : EJOR
56
International journal of industrial organization
56
Journal of economic psychology : research in economic psychology and behavioral economics
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
54
Psychology & marketing
54
Journal of economic behavior & organization : JEBO
52
International journal of consumer studies
50
Journal of promotion management : innovations in planning and applied research
50
Information systems research : ISR
49
International journal of advertising : the review of marketing communications
49
Journal of marketing communications
48
Journal of internet commerce
46
CESifo working papers
44
Research
44
Schriftenreihe Studien zum Konsumentenverhalten
44
Journal of marketing
43
Journal of consumer research : JCR ; an interdisciplinary bimonthly
42
Journal of electronic commerce research : JECR
42
Journal of management information systems : JMIS
42
The journal of brand management : an international journal
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
Marketing intelligence & planning
41
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ECONIS (ZBW)
67
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1
Paradoxes of social support in virtual support communities : a mixed-method inquiry of the social dynamics in health and wellness Facebook groups
Rosario, Ana Babić
;
Russell, Cristel Antonia
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 54-89
Persistent link: https://www.econbiz.de/10013397507
Saved in:
2
Feeding the trolling : understanding and mitigating online trolling behavior as an unintended consequence
Papez, Maja Golf
;
Veer, Ekant
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 90-114
Persistent link: https://www.econbiz.de/10013397508
Saved in:
3
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
4
Sarcastic or assertive : how should brands reply to consumers' uncivil comments on social media in the context of brand activism?
Batista, Juliana Moreira
;
Barros, Lucia S. G.
;
Peixoto, …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 141-158
Persistent link: https://www.econbiz.de/10013397510
Saved in:
5
I am not what I like : endorsing brands on social media negatively affects consumers' self-evaluation
Bernritter, Stefan F.
;
Loermans, Annemijn C.
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 159-175
Persistent link: https://www.econbiz.de/10013397513
Saved in:
6
The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
Hayes, Jameson L.
;
Brinson, Nancy H.
;
Bott, Gregory J.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
Saved in:
7
The effects of animistic thinking, animistic cues, and superstitions on brand responses on social media
Karpinska-Krakowiak, Malgorzata
;
Eisend, Martin
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 104-117
Persistent link: https://www.econbiz.de/10013041324
Saved in:
8
Menu-based choice models for customization : on the recoverability of reservation prices, model fit, and predictive validity
Neuerburg, Christian
;
Koschate-Fischer, Nicole
; …
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012502840
Saved in:
9
Spot-on creativity : creativity biases and their differential effects on consumer responses in (non-)real-time marketing
Mazerant, Komala
;
Willemsen, Lotte M.
;
Neijens, Peter C.
; …
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 15-31
Persistent link: https://www.econbiz.de/10012502841
Saved in:
10
Certainty in language increases consumer engagement on social media
Pezzuti, Todd
;
Leonhardt, James M.
;
Warren, Caleb
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 32-46
Persistent link: https://www.econbiz.de/10012502844
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