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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Übersichtsarbeit"
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Consumer behaviour
144
Konsumentenverhalten
144
Internet marketing
132
Online-Marketing
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Social Web
85
Social web
85
Beziehungsmarketing
77
Relationship marketing
77
Viral marketing
59
Virales Marketing
59
Advertising effects
44
Brand management
44
Markenführung
44
Werbewirkung
44
Online retailing
38
Online-Handel
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Social media
35
Brand image
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Markenimage
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E-commerce
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Werbung
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Marketing management
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Marketingmanagement
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Übersichtsarbeit
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254
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254
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Verhoef, Peter C.
9
Shankar, Venkatesh
7
Malthouse, Edward C.
6
Hofacker, Charles F.
5
Pauwels, Koen
5
Bijmolt, Tammo H. A.
4
Gensler, Sonja
4
Hoffman, Donna L.
4
Noort, Guda van
4
Novak, Thomas P.
4
Spann, Martin
4
Bart, Yakov
3
Dens, Nathalie
3
Eigenraam, Anniek W.
3
Labrecque, Lauren I.
3
Lam, Shun Yin
3
Papatla, Purushottam
3
Pelsmacker, Patrick de
3
Pfeifer, Phillip E.
3
Reijmersdal, Eva A. van
3
Ruyter, Ko de
3
Skiera, Bernd
3
Verlegh, Peeter
3
Willemsen, Lotte M.
3
Andrews, Michelle
2
Bacile, Todd J.
2
Bellman, Steven
2
Bernritter, Stefan F.
2
Bertrandias, Laurent
2
Chonko, Lawrence B.
2
Chu, Junhong
2
Eelen, Jiska
2
Eisend, Martin
2
Feng, Jie
2
Flavián Blanco, Carlos
2
Goic, Marcel
2
Gottschalk, Sabrina Alexandra
2
Grewal, Dhruv
2
Grisaffe, Douglas B.
2
Hayes, Jameson L.
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
2,310
Industrial marketing management : the international journal for industrial and high-tech firms
1,554
Journal of retailing and consumer services
1,278
International journal of production economics
690
International journal of hospitality management
610
The journal of brand management : an international journal
601
The journal of business & industrial marketing
586
Tourism management : research, policies, practice
586
Journal of the Academy of Marketing Science
559
European journal of operational research : EJOR
534
European journal of marketing : EJM
526
International journal of production research
523
Journal of marketing
508
Journal of marketing management : MM
504
Journal of travel and tourism marketing
492
Management science : journal of the Institute for Operations Research and the Management Sciences
489
Journal of strategic marketing
468
Journal of marketing research : JMR
450
The journal of product & brand management
435
Psychology & marketing
426
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
423
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
383
Journal of marketing communications
367
The journal of services marketing
364
The service industries journal
360
Marketing intelligence & planning
355
Asia Pacific journal of marketing and logistics
354
Journal of advertising research
342
Journal of retailing
320
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
311
Marketing letters : a journal of research in marketing
304
International journal of contemporary hospitality management
300
Journal of hospitality marketing & management
278
Cogent business & management
275
Journal of global marketing
266
International journal of internet marketing and advertising : IJIMA
256
Marketing : ZFP ; journal of research and management
254
Business horizons
247
Marketing theory
236
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ECONIS (ZBW)
254
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254
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1
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
2
Feeding the trolling : understanding and mitigating online trolling behavior as an unintended consequence
Papez, Maja Golf
;
Veer, Ekant
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 90-114
Persistent link: https://www.econbiz.de/10013397508
Saved in:
3
Let me entertain you? : the importance of authenticity in online customer engagement
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Verlegh, Peeter
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 53-68
Persistent link: https://www.econbiz.de/10012592155
Saved in:
4
Sponsored influencer vlogs and young viewers : when sponsorship disclosure does not enhance advertising literacy, and parental mediation backfires
Harms, Bianca
;
Hoekstra, Janita Cornelia
;
Bijmolt, …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 35-53
Persistent link: https://www.econbiz.de/10013397506
Saved in:
5
Sarcastic or assertive : how should brands reply to consumers' uncivil comments on social media in the context of brand activism?
Batista, Juliana Moreira
;
Barros, Lucia S. G.
;
Peixoto, …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 141-158
Persistent link: https://www.econbiz.de/10013397510
Saved in:
6
I am not what I like : endorsing brands on social media negatively affects consumers' self-evaluation
Bernritter, Stefan F.
;
Loermans, Annemijn C.
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 159-175
Persistent link: https://www.econbiz.de/10013397513
Saved in:
7
Emoji, playfulness, and brand engagement on Twitter
McShane, Lindsay
;
Pancer, Ethan
;
Poole, Maxwell
;
Deng, Qi
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 96-110
Persistent link: https://www.econbiz.de/10012502849
Saved in:
8
The role of social media content format and platform in users' engagement behavior
Shahbaznezhad, Hamidreza
;
Dolan, Rebecca
;
Rashidirad, Mona
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 47-65
Persistent link: https://www.econbiz.de/10012502845
Saved in:
9
An empirical analysis of location-based mobile advertising : determinants, success factors, and moderating effects
Kurtz, Oliver Tuna
;
Wirtz, Bernd W.
;
Langer, Paul F.
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 69-85
Persistent link: https://www.econbiz.de/10012592158
Saved in:
10
The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
Hayes, Jameson L.
;
Brinson, Nancy H.
;
Bott, Gregory J.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
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