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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
186
Konsumentenverhalten
186
Internet marketing
81
Online-Marketing
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Social Web
63
Social web
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Beziehungsmarketing
46
Relationship marketing
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Pauwels, Koen
5
Hoffman, Donna L.
4
Labrecque, Lauren I.
4
Noort, Guda van
4
Novak, Thomas P.
4
Verhoef, Peter C.
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Bijmolt, Tammo H. A.
3
Eigenraam, Anniek W.
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Eelen, Jiska
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
1,969
Journal of retailing and consumer services
1,928
International journal of consumer studies
756
International journal of hospitality management
723
Psychology & marketing
649
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Asia Pacific journal of marketing and logistics
390
The journal of product & brand management
388
European Journal of Marketing
374
Journal of Consumer Marketing
364
The journal of brand management : an international journal
350
European journal of marketing : EJM
348
Journal of marketing research : JMR
342
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
339
Management science : journal of the Institute for Operations Research and the Management Sciences
332
Journal of travel and tourism marketing
320
Journal of international consumer marketing
319
Journal of marketing management : MM
301
Journal of retailing
301
Tourism management : research, policies, practice
301
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
300
Journal of marketing communications
300
Cogent business & management
297
Marketing letters : a journal of research in marketing
291
The international review of retail, distribution and consumer research
291
Journal of marketing
290
International journal of retail & distribution management
288
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
282
Journal of fashion marketing and management
281
Journal of consumer behaviour : an international research review
273
Marketing intelligence & planning
273
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
International Journal of Retail & Distribution Management
258
The journal of services marketing
257
Young consumers : insight and ideas for responsible marketers
254
Journal of economic psychology : research in economic psychology and behavioral economics
252
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ECONIS (ZBW)
186
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186
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1
Sponsorship disclosure of influencers : a curse or a blessing?
Giuffredi-Kähr, Andrea
;
Petrova, Alisa
;
Malär, Lucia
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 18-34
Persistent link: https://www.econbiz.de/10013397505
Saved in:
2
Sponsored influencer vlogs and young viewers : when sponsorship disclosure does not enhance advertising literacy, and parental mediation backfires
Harms, Bianca
;
Hoekstra, Janita Cornelia
;
Bijmolt, …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 35-53
Persistent link: https://www.econbiz.de/10013397506
Saved in:
3
Paradoxes of social support in virtual support communities : a mixed-method inquiry of the social dynamics in health and wellness Facebook groups
Rosario, Ana Babić
;
Russell, Cristel Antonia
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 54-89
Persistent link: https://www.econbiz.de/10013397507
Saved in:
4
Feeding the trolling : understanding and mitigating online trolling behavior as an unintended consequence
Papez, Maja Golf
;
Veer, Ekant
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 90-114
Persistent link: https://www.econbiz.de/10013397508
Saved in:
5
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
6
Sarcastic or assertive : how should brands reply to consumers' uncivil comments on social media in the context of brand activism?
Batista, Juliana Moreira
;
Barros, Lucia S. G.
;
Peixoto, …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 141-158
Persistent link: https://www.econbiz.de/10013397510
Saved in:
7
I am not what I like : endorsing brands on social media negatively affects consumers' self-evaluation
Bernritter, Stefan F.
;
Loermans, Annemijn C.
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 159-175
Persistent link: https://www.econbiz.de/10013397513
Saved in:
8
The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
Hayes, Jameson L.
;
Brinson, Nancy H.
;
Bott, Gregory J.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
Saved in:
9
Investigating the role of product assortment in technology-enabled sales platforms
Thomas, Jacquelyn S.
;
Jap, Sandy D.
;
Dillon, William R.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 31-51
Persistent link: https://www.econbiz.de/10013041308
Saved in:
10
Examining the deferred effects of gaming platform and game speed of advergames on memory, attitude, and purchase intention
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 52-66
Persistent link: https://www.econbiz.de/10013041309
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