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~isPartOf:"Journal of international business studies : JIBS ; an official journal of the Academy of International Business"
~isPartOf:"Journal of marketing communications"
~subject:"Brand management"
~subject:"Internationales Marketing"
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Brand management
Internationales Marketing
Consumer behaviour
194
Konsumentenverhalten
194
Advertising effects
190
Werbewirkung
190
Advertising
150
Werbung
147
Internet marketing
113
Online-Marketing
113
Markenführung
64
Social Web
61
Social web
61
Brand image
52
International marketing
52
Markenimage
52
Marketing management
44
Marketingmanagement
44
advertising
39
Viral marketing
32
Virales Marketing
32
USA
30
United States
30
social media
25
Brand
23
Markenartikel
23
Emotion
22
Fernsehwerbung
18
Television advertising
18
Beziehungsmarketing
17
Relationship marketing
17
Perception
15
Wahrnehmung
15
Advertising planning
13
Experiment
13
Werbeplanung
13
Celebrity endorsement
12
Celebrity-Werbung
12
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Aulakh, Preet S.
2
Bello, Daniel C.
2
Cavusgil, S. Tamer
2
Hult, G. Tomas M.
2
Keller, Kevin Lane
2
Kim, Dong Hoo
2
Kotabe, Masaaki
2
Rita, Paulo
2
Samiee, Saeed
2
Srivastava, R. K.
2
Aggarwal, Praveen
1
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Hongmin
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Aljarah, Ahmad
1
Amirshahi, Mirahmad
1
Anderson, Erin
1
Ang, Swee Hoon
1
Anghelcev, George
1
Anselmsson, Johan
1
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1
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1
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1
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1
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1
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1
Bharadwaj, Sundar G.
1
Biswas, Abhijit
1
Boireau, Nathalie
1
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1
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1
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
Journal of marketing communications
Journal of business research : JBR
230
International marketing review
136
Journal of global marketing
123
Journal of international marketing
123
The journal of brand management : an international journal
88
The journal of product & brand management
88
SpringerLink / Bücher
75
Journal of retailing and consumer services
60
International journal of internet marketing and advertising : IJIMA
56
International journal of advertising : the quarterly review of marketing communications
53
International journal of advertising : the review of marketing communications
53
Journal of promotion management : JPM
53
Industrial marketing management : the international journal for industrial and high-tech firms
51
Journal of advertising research
46
Asia Pacific journal of marketing and logistics
44
International business review : the official journal of the European International Business Academy
44
European journal of marketing : EJM
43
Journal of international consumer marketing
43
Journal of promotion management : innovations in planning and applied research
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Psychology & marketing
38
Advances in international marketing
37
Marketing intelligence & planning
37
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Europäische Hochschulschriften / 5
33
Journal of marketing
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of strategic marketing
30
Journal of the Academy of Marketing Science
30
Springer eBook Collection
30
Journal of marketing management : MM
29
Business horizons
27
Journal of euromarketing
27
Handbook of research in international marketing
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
26
Management international review : mir ; journal of international business
24
Cogent business & management
21
International journal of hospitality management
21
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ECONIS (ZBW)
110
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1
The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 770-795
Persistent link: https://www.econbiz.de/10014529102
Saved in:
2
The view from above : examining how drone video ads elicit favorable viewer responses
Tafesse, Wondwesen
;
Khalid, Saba
- In:
Journal of marketing communications
30
(
2024
)
4
,
pp. 487-507
Persistent link: https://www.econbiz.de/10014529318
Saved in:
3
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
4
Multicultural
advertising
: impact of consumers’ need to belong and brand use on self-brand connection and communal-brand connection
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 74-101
Persistent link: https://www.econbiz.de/10014529284
Saved in:
5
Anthropomorphism in
advertising
: the effect of media on audience attitude
Agrawal, Shivani
;
Khandelwal, Utkal
;
Bajpai, Naval
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 799-815
Persistent link: https://www.econbiz.de/10012697000
Saved in:
6
The era of Instagram expansion : matching social media marketing activities and brand loyalty through customer relationship quality
Ibrahim, Blend
;
Aljarah, Ahmad
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014232386
Saved in:
7
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Saved in:
8
The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
Tan, Bin Jun
;
Brown, Mark
;
Pope, Nigel
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 288-306
Persistent link: https://www.econbiz.de/10012203297
Saved in:
9
Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category
Anselmsson, Johan
;
Tunca, Burak
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
Saved in:
10
The surprise effect of ambient ad on the path leading to purchase : testing the role of attitude toward the brand
Ozer, Serhat
;
Oyman, Mine
;
Ugurhan, Y. Zafer Can
- In:
Journal of marketing communications
26
(
2020
)
6
,
pp. 615-635
Persistent link: https://www.econbiz.de/10012263760
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