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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"The journal of product & brand management"
~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
704
Brand management
451
Markenführung
451
Brand image
380
Markenimage
380
Brand
231
Markenartikel
229
Beziehungsmarketing
138
Relationship marketing
138
Social Web
94
Social web
94
USA
82
Internet marketing
81
Online-Marketing
81
United States
81
Advertising effects
69
Werbewirkung
69
China
67
Luxury goods
67
Luxusgüter
67
Designation of origin
65
Herkunftsbezeichnung
65
Cultural identity
57
Kulturelle Identität
56
Preismanagement
55
Pricing strategy
55
Emotion
49
International marketing
48
Internationales Marketing
48
Marketing management
48
Marketingmanagement
47
Viral marketing
46
Virales Marketing
46
Online retailing
45
Online-Handel
45
National culture
43
Nationalkultur
43
Comparison
41
Vergleich
41
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418
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20
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Article
699
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6
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Article in journal
705
Aufsatz in Zeitschrift
705
Collection of articles of several authors
5
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5
Aufsatzsammlung
1
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English
705
Author
All
Guzman, Francisco
9
Khare, Arpita
7
Fetscherin, Marc
5
Meng, Juan
4
Phau, Ian
4
Sharma, Piyush
4
Stoel, Leslie
4
Torres, Ivonne M.
4
Veloutsou, Cleopatra
4
Xue, Fei
4
Zhang, Dan
4
Zúñiga, Miguel Ángel
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Arora, Amit
3
Arora, Anshu
3
Balasubramanian, Siva Kumar
3
Chikweche, Tendai
3
Coker, Kesha K.
3
Fazli-Salehi, Reza
3
Gavish, Yossi
3
Hegner, Sabrina
3
Kang, Jiyun
3
Liu, Xin
3
Liu, Yu
3
Lopes, Evandro Luiz
3
Madadi, Rozbeh
3
Maxwell, Sarah
3
Nguyen, Thuy D.
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Segev, Sigal
3
Shoham, Aviv
3
Tsai, Wanhsiu Sunny
3
Turunen, Linda Lisa Maria
3
Wagner, Udo
3
Wallace, Elaine
3
Abratt, Russell
2
Allan, David
2
Anand, Sandip
2
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Journal of international consumer marketing
The journal of product & brand management
Journal of retailing and consumer services
1,930
Journal of business research : JBR
1,896
International journal of consumer studies
755
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
500
Working paper / National Bureau of Economic Research, Inc.
431
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
348
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
295
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The journal of consumer marketing
284
Cogent business & management
283
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
SpringerLink / Bücher
281
Journal of marketing
279
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
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ECONIS (ZBW)
705
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1
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10
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705
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date (oldest first)
1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
Attitudes toward ethical consumption in clothing : comparing peruvian and Portuguese consumers
Bairrada, Cristela Maia
;
Coelho, Arnaldo
;
Moreira, …
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10014515024
Saved in:
3
Brand communications during a global crisis : understanding persuasion intent, perceived brand opportunism and message sincerity
Ryu, Sann
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 162-178
Persistent link: https://www.econbiz.de/10014485726
Saved in:
4
A brand prominence perspective on crowdfunding success for aftermarket offerings : the role of textual and visual brand elements
Zihagh, Fereshteh
;
Moradi, Masoud
;
Badrinarayanan, Vishag
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10014485720
Saved in:
5
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
6
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
7
Determinants of intention to revisit in hospitality industry : a cross-cultural study based on GLOBE Project
Nazarian, Alireza
;
Shabankareh, Mohammadjavad
; …
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 62-79
Persistent link: https://www.econbiz.de/10014515015
Saved in:
8
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
9
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
10
The impact of store brands on intangible aspects of consumer welfare
Boyle, Peter J.
;
Kim, Juyoung
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10014515020
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