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~isPartOf:"Journal of international consumer marketing"
~language:"eng"
~person:"Hornikx, Jos"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Consumer behaviour
Konsumentenverhalten
Advertising
2
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Hornikx, Jos
Khare, Arpita
7
Phau, Ian
4
Torres, Ivonne M.
4
Xue, Fei
4
Zhang, Dan
4
Zúñiga, Miguel Ángel
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Chikweche, Tendai
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Lopes, Evandro Luiz
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Journal of international consumer marketing
Journal of business communication : JBC
1
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ECONIS (ZBW)
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Foreign languages in advertising as implicit country-of-origin cues : mechanism, associations, and effectiveness
Hornikx, Jos
;
Meurs, Frank van
- In:
Journal of international consumer marketing
29
(
2017
)
2
,
pp. 60-73
Persistent link: https://www.econbiz.de/10011690489
Saved in:
2
The effectiveness of foreign-language display in advertising for congruent versus incongruent products
Hornikx, Jos
;
Meurs, Frank van
;
Hof, Robert-Jan
- In:
Journal of international consumer marketing
25
(
2013
)
3
,
pp. 152-165
Persistent link: https://www.econbiz.de/10009761432
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