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~isPartOf:"Journal of international consumer marketing"
~person:"Madadi, Rozbeh"
~person:"Meurs, Frank van"
~person:"Raja, Md Washim"
~subject:"Werbung"
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Werbung
Advertising
6
Advertising effects
6
Consumer behaviour
6
Konsumentenverhalten
6
Werbewirkung
6
Brand image
2
Brand management
2
Designation of origin
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Musik
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Advertising music
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Attitude toward advertising music
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Brand
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Consumer-brand relationship
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Cross-cultural relations
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Foreign consumer culture positioning
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Madadi, Rozbeh
Meurs, Frank van
Raja, Md Washim
Allan, David
2
Anand, Sandip
2
Fazli-Salehi, Reza
2
Hornikx, Jos
2
Torres, Ivonne M.
2
Xue, Fei
2
Zúñiga, Miguel Ángel
2
Abolhasani, Morteza
1
Andrzejewski, Susan A.
1
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1
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1
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1
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1
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1
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1
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1
Golrokhi, Zahra
1
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1
Hof, Robert-Jan
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Küster, Inés
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Pau, Rodi C.
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1
Smith, Katherine Taken
1
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Journal of international consumer marketing
Journal of marketing communications
2
Challenges in an age of dis-engagement
1
Journal of global marketing
1
Psychology & marketing
1
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ECONIS (ZBW)
6
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1
The impact of consumers' ethnic disidentification and cosmopolitanism on multicultural advertising
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10014321490
Saved in:
2
Effects of ad music attitude on ad attitude, brand attitude, and purchase intention
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 486-501
Persistent link: https://www.econbiz.de/10014422420
Saved in:
3
The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
4
"How ad music attitude-based consumer segmentation can help advertisers"
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
32
(
2020
)
5
,
pp. 383-399
Persistent link: https://www.econbiz.de/10012423914
Saved in:
5
Foreign languages in advertising as implicit country-of-origin cues : mechanism, associations, and effectiveness
Hornikx, Jos
;
Meurs, Frank van
- In:
Journal of international consumer marketing
29
(
2017
)
2
,
pp. 60-73
Persistent link: https://www.econbiz.de/10011690489
Saved in:
6
The effectiveness of foreign-language display in advertising for congruent versus incongruent products
Hornikx, Jos
;
Meurs, Frank van
;
Hof, Robert-Jan
- In:
Journal of international consumer marketing
25
(
2013
)
3
,
pp. 152-165
Persistent link: https://www.econbiz.de/10009761432
Saved in:
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