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~isPartOf:"Journal of international consumer marketing"
~subject:"Advertising effects"
~type:"article"
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Search: subject_exact:"Advertising"
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Advertising effects
Advertising
27
Werbung
26
Werbewirkung
20
Consumer behaviour
19
Konsumentenverhalten
19
Internet marketing
6
Online-Marketing
6
China
5
Cultural identity
5
Kulturelle Identität
5
Brand image
4
Brand management
4
Markenführung
4
Markenimage
4
Print advertising
4
Printwerbung
4
Language
3
Music
3
Musik
3
Sprache
3
Advertising regulation
2
Brand
2
Designation of origin
2
Foreign language
2
Fremdsprache
2
Gender
2
Gender equality
2
Geschlecht
2
Gleichberechtigung
2
Green marketing
2
Herkunftsbezeichnung
2
International marketing
2
Internationales Marketing
2
Magazine
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Markenartikel
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Music industry
2
Musikwirtschaft
2
Religion
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20
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Allan, David
2
Anand, Sandip
2
Fazli-Salehi, Reza
2
Hornikx, Jos
2
Madadi, Rozbeh
2
Meurs, Frank van
2
Raja, Md Washim
2
Torres, Ivonne M.
2
Xue, Fei
2
Zúñiga, Miguel Ángel
2
Abolhasani, Morteza
1
Andrzejewski, Susan A.
1
Bezbaruah, Subhalakshmi
1
Brahmbhatt, Kuldeep
1
Chéron, Emmanuel J.
1
Clark, Ronald A.
1
Deshpande, Sameer
1
El Samad, Lamis
1
Erdogan, B. Zafer
1
Farah, Maya F.
1
Golrokhi, Zahra
1
Haytko, Diana L.
1
Hermans, Charles M.
1
Hilberink-Schulpen, Béryl
1
Hof, Robert-Jan
1
Küster, Inés
1
Lee, Pei-Ling
1
Meng, Juan
1
Mora, Elísabet
1
Nagar, Komal
1
Nederstigt, Ulrike
1
Pan, Po-Lin
1
Parker, R. Stephen
1
Pau, Rodi C.
1
Podoshen, Jeffrey S.
1
Smith, Katherine Taken
1
Vila, Natalia
1
Waller, David S.
1
Wang, Zehua
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Journal of international consumer marketing
International journal of advertising : the review of marketing communications
146
International journal of advertising : the quarterly review of marketing communications
124
Journal of marketing communications
113
Journal of business research : JBR
112
Journal of advertising : official publication of the American Academy of Advertising
99
Journal of advertising research
86
Journal of promotion management : JPM
55
Journal of promotion management : innovations in planning and applied research
54
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
Psychology & marketing
42
International journal of internet marketing and advertising : IJIMA
39
Journal of retailing and consumer services
36
Journal of current issues and research in advertising : JCIRA
35
European journal of marketing : EJM
34
Health marketing quarterly
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
28
Journal of marketing research : JMR
25
Journal of global marketing
24
Young consumers : insight and ideas for responsible marketers
24
Journal of current issues and research in advertising
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Journal of marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Marketing letters : a journal of research in marketing
22
Asia Pacific journal of marketing and logistics
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Quantitative marketing and economics : QME
17
The journal of consumer marketing
17
International journal of consumer studies
16
International journal of pharmaceutical and healthcare marketing : IJPHM
16
Journal of advertising
16
Journal of marketing research
15
Marketing : ZFP ; journal of research and management
15
Journal of business ethics : JOBE
14
Australasian marketing journal
13
International journal of hospitality management
13
Journal of consumer marketing
12
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
12
Journal of the Academy of Marketing Science
12
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ECONIS (ZBW)
20
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1
Eat to the beat : musical incongruity resolution in restaurant advertising
Abolhasani, Morteza
;
Golrokhi, Zahra
- In:
Journal of international consumer marketing
34
(
2022
)
5
,
pp. 567-591
Persistent link: https://www.econbiz.de/10013465902
Saved in:
2
Is cause-related marketing all the same for different cultures?
Mora, Elísabet
;
Küster, Inés
;
Vila, Natalia
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10014515023
Saved in:
3
Effects of ad music attitude on ad attitude, brand attitude, and purchase intention
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 486-501
Persistent link: https://www.econbiz.de/10014422420
Saved in:
4
Are podcast advertisements effective? : an emerging economy perspective
Bezbaruah, Subhalakshmi
;
Brahmbhatt, Kuldeep
- In:
Journal of international consumer marketing
35
(
2023
)
2
,
pp. 215-233
Persistent link: https://www.econbiz.de/10014321467
Saved in:
5
The impact of consumers' ethnic disidentification and cosmopolitanism on multicultural advertising
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 388-403
Persistent link: https://www.econbiz.de/10014321490
Saved in:
6
Mobile advertising to hispanic digital natives
Smith, Katherine Taken
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013167296
Saved in:
7
The impact of Hspanic-targeted advertising on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
8
Foreign languages in advertising as implicit country-of-origin cues : mechanism, associations, and effectiveness
Hornikx, Jos
;
Meurs, Frank van
- In:
Journal of international consumer marketing
29
(
2017
)
2
,
pp. 60-73
Persistent link: https://www.econbiz.de/10011690489
Saved in:
9
"How ad music attitude-based consumer segmentation can help advertisers"
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
32
(
2020
)
5
,
pp. 383-399
Persistent link: https://www.econbiz.de/10012423914
Saved in:
10
The effects of religion and religiosity on advertisement assessment among Lebanese consumers
Farah, Maya F.
;
El Samad, Lamis
- In:
Journal of international consumer marketing
26
(
2014
)
4
,
pp. 344-369
Persistent link: https://www.econbiz.de/10010400565
Saved in:
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