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~isPartOf:"Journal of international consumer marketing"
~subject:"Brand image"
~subject:"Hofstede"
~subject:"Markenartikel"
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Search: subject_exact:"Luxusmarke"
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Brand image
Hofstede
Markenartikel
Luxury goods
25
Luxusgüter
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Consumer behaviour
22
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22
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10
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Phau, Ian
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Journal of international consumer marketing
Journal of business research : JBR
68
The journal of brand management : an international journal
49
Journal of retailing and consumer services
30
Journal of fashion marketing and management
23
The journal of product & brand management
23
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
Psychology & marketing
12
Journal of global fashion marketing : JGfM
11
International journal of advertising : the review of marketing communications
8
International journal of hospitality management
6
International marketing review
6
SpringerLink / Bücher
6
Developing successful global strategies for marketing luxury brands
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Marketing : ZFP ; journal of research and management
5
Qualitative market research : an international journal
5
Springer eBook Collection
5
Young consumers : insight and ideas for responsible marketers
5
Cogent business & management
4
European journal of marketing
4
International journal of consumer studies
4
International journal of contemporary hospitality management
4
Luxury marketing : a challenge for theory and practice
4
The IUP journal of brand management : IJBRM
4
The journal of consumer marketing
4
Tourism management : research, policies, practice
4
Asia Pacific journal of marketing and logistics
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
Central European business review : CEBR
3
International journal of retail & distribution management
3
International journal of wine business research : IJWBR
3
Journal of consumer behaviour
3
Journal of consumer marketing
3
Journal of current issues and research in advertising
3
Journal of customer behaviour
3
Journal of global marketing
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Journal of marketing communications
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Journal of retailing
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Journal of revenue and pricing management
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ECONIS (ZBW)
13
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Date (oldest first)
1
Millennial consumers perceptions on luxury goods : capturing antecedents for brand resonance in the emerging market context
Kang, Inwon
;
Koo, Jakyung
;
Han, Jeong Hugh
;
Yoo, Sungjoon
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 214-230
Persistent link: https://www.econbiz.de/10013167322
Saved in:
2
Luxury values perceptions in Chinese and English : deviation from national cultures
Ho, Nga-Ki Mavis
- In:
Journal of international consumer marketing
34
(
2022
)
3
,
pp. 255-269
Persistent link: https://www.econbiz.de/10013361415
Saved in:
3
Luxury or masstige : role of global and local identities, luxuriousness variances, price luxuriousness inferences, and consumer flexibility
Soni, Nitin
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 333-350
Persistent link: https://www.econbiz.de/10014321485
Saved in:
4
Effects of luxury perceptions on purchase intention of high-tech products
Ho, Sean Chih-Hsiang
;
Yeh, Ying-Jung Yvonne
;
Lin, Tom M. Y.
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 168-183
Persistent link: https://www.econbiz.de/10013167319
Saved in:
5
Motivators of prestige brand purchase : testing cultural (in)stability of measures over time across the United States, Poland, and South Korea
Sung, Eunyoung Christine
;
Calantone, Roger J.
; …
- In:
Journal of international consumer marketing
32
(
2020
)
1
,
pp. 15-32
Persistent link: https://www.econbiz.de/10012200797
Saved in:
6
Cultural influence on luxury value perceptions : collectivist vs. individualist luxury perceptions
Aliyev, Farhad
;
Wagner, Ralf
- In:
Journal of international consumer marketing
30
(
2018
)
3
,
pp. 158-172
Persistent link: https://www.econbiz.de/10011917533
Saved in:
7
Chinese consumers' purchase intentions for luxury clothing : a comparison between luxury consumers and non-luxury consumers
Zhang, Lini
;
Cude, Brenda J.
- In:
Journal of international consumer marketing
30
(
2018
)
5
,
pp. 336-349
Persistent link: https://www.econbiz.de/10011966118
Saved in:
8
Brand attitude and perceived value and purchase intention toward global luxury brands
Salehzadeh, Reza
;
Pool, Javad Khazaei
- In:
Journal of international consumer marketing
29
(
2017
)
2
,
pp. 74-82
Persistent link: https://www.econbiz.de/10011690493
Saved in:
9
Personal interest branding : source of price premium
Suchomelova, Aneta
;
Prochazka, Jakub
;
Durinik, Michal
- In:
Journal of international consumer marketing
29
(
2017
)
1
,
pp. 27-34
Persistent link: https://www.econbiz.de/10011669312
Saved in:
10
Consumer response to diffusion brands and luxury brands : the role of country of origin and country of manufacture
Arora, Anshu
;
McIntyre, John R.
;
Wu, Jun
;
Arora, Amit
- In:
Journal of international consumer marketing
27
(
2015
)
1
,
pp. 3-26
Persistent link: https://www.econbiz.de/10010513857
Saved in:
1
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