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~isPartOf:"Journal of international consumer marketing"
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Search: subject_exact:"Markenidentität"
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Brand image
73
Markenimage
73
Consumer behaviour
70
Konsumentenverhalten
70
Brand management
49
Markenführung
49
Brand
24
Designation of origin
24
Herkunftsbezeichnung
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Markenartikel
24
International marketing
11
Internationales Marketing
11
Luxury goods
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Luxusgüter
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Rules of origin
10
Ursprungsregeln
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China
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National culture
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Nationalkultur
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country of origin
9
purchase intention
8
Beziehungsmarketing
6
Relationship marketing
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Confidence
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Cultural identity
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Experiment
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Kulturelle Identität
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Personality psychology
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Persönlichkeitspsychologie
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USA
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United States
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Vertrauen
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consumer ethnocentrism
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Advertising
4
Advertising effects
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Brand loyalty
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Emerging economies
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Globalisierung
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Globalization
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India
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English
73
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Sohail, M. Sadiq
3
Arora, Amit
2
Arora, Anshu
2
Fazli-Salehi, Reza
2
Kang, Inwon
2
Koo, Jakyung
2
Lopes, Evandro Luiz
2
Madadi, Rozbeh
2
McIntyre, John R.
2
Phau, Ian
2
Silva, Dirceu da
2
Torres, Ivonne M.
2
Wu, Jun
2
Zúñiga, Miguel Ángel
2
Abalkhail, Tagreed Saleh
1
Abdelwahab, Dalia
1
Agnihotri, Arpita
1
Aktan, Murat
1
Alarcón-del-Amo, María-del-Carmen
1
Aliyev, Farhad
1
Allan, David
1
Anand, Sandip
1
Anjam, Mahwish
1
Arnita, Devi
1
Bacouël-Jentjens, Sabine
1
Banerjee, Shubhomoy
1
Basfirinci, Cigdem
1
Bhardwaj, Vertica
1
Bhattacharya, Saurabh
1
Bhuian, Shahid Nakib
1
Bizarrias, Flávio Santino
1
Blanes, Ramona
1
Branchik, Blaine
1
Bui Nhat Vuong
1
Burnaz, Sebnem
1
Calantone, Roger J.
1
Caskey, D'Arcy
1
Cesaronic, Fabrizio
1
Chao, Paul
1
Chatterjee, Soumi
1
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Journal of international consumer marketing
Journal of business research : JBR
473
The journal of brand management : an international journal
335
The journal of product & brand management
307
Journal of retailing and consumer services
243
Psychology & marketing
135
Asia Pacific journal of marketing and logistics
107
European journal of marketing : EJM
107
Tourism management : research, policies, practice
99
Journal of travel and tourism marketing
98
Journal of marketing communications
90
Marketing intelligence & planning
80
International journal of hospitality management
79
SpringerLink / Bücher
78
The journal of consumer marketing
71
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
International marketing review
65
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of global marketing
63
Journal of marketing management : MM
62
Marketing letters : a journal of research in marketing
61
Journal of marketing
60
Journal of strategic marketing
59
Cogent business & management
56
Journal of the Academy of Marketing Science
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
The IUP journal of brand management : IJBRM
53
Journal of promotion management : innovations in planning and applied research
51
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
45
Journal of marketing research : JMR
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
Journal of hospitality marketing & management
42
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ECONIS (ZBW)
73
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31
The interplay between brand globalness and localness for iconic global and local brands in the transitioning Chinese market
Liu, Yu
;
Tsai, Wanhsiu Sunny
;
Tao, Weiting
- In:
Journal of international consumer marketing
32
(
2020
)
2
,
pp. 128-145
Persistent link: https://www.econbiz.de/10012200809
Saved in:
32
The effects of destination brand personality on Chinese tourists' revisit intention to Glasgow : an examination across gender
Yang, Shaohua
;
Salmi Mohd Isa
;
Thurasamy Ramayah
; …
- In:
Journal of international consumer marketing
32
(
2020
)
5
,
pp. 435-452
Persistent link: https://www.econbiz.de/10012312905
Saved in:
33
The bidirectional relationship between country image and product evaluation : the mediating role of brand image and the moderating role of consumer nationality
Escandon-Barbosa, Diana
;
Rialp Criado, Josep
- In:
Journal of international consumer marketing
31
(
2019
)
1
,
pp. 2-21
Persistent link: https://www.econbiz.de/10012200686
Saved in:
34
Mortality salience effects on evaluations of foreign brands : evidence from India
Banerjee, Shubhomoy
;
Ghosh, Abhijit
;
Kagan, Albert
; …
- In:
Journal of international consumer marketing
31
(
2019
)
2
,
pp. 147-161
Persistent link: https://www.econbiz.de/10012200713
Saved in:
35
Understanding the role of attitude components in co-branding : a comparison of Spanish and Taiwanese consumers
Ho, Han Chiang
;
Chiu, Candy Lim
;
Liu, Su-Ping
;
Lee, …
- In:
Journal of international consumer marketing
31
(
2019
)
3
,
pp. 203-224
Persistent link: https://www.econbiz.de/10012200729
Saved in:
36
Evaluation of culturally symbolic brand : the role of "fear of missing out" phenomenon
Kang, Inwon
;
Son, Jeyoung
;
Koo, Jakyung
- In:
Journal of international consumer marketing
31
(
2019
)
3
,
pp. 270-286
Persistent link: https://www.econbiz.de/10012200733
Saved in:
37
U.S. consumers' perception of Asian brands' cultural authenticity and its impact on perceived quality, trust, and patronage intention
Southworth, Sarah Song
- In:
Journal of international consumer marketing
31
(
2019
)
4
,
pp. 287-301
Persistent link: https://www.econbiz.de/10012200736
Saved in:
38
Examining ethnocentrism in an age of hybrid consumers and hybrid brands : an empirical analysis
Ghosh Chowdhury, Tilottama
;
Elahee, Mohammad Niamat
; …
- In:
Journal of international consumer marketing
31
(
2019
)
4
,
pp. 330-344
Persistent link: https://www.econbiz.de/10012200786
Saved in:
39
Internationalization of cultural products from South to North : antecedents and outcomes
Rabêlo Neto, Alexandre
;
Sousa-Filho, José Milton de
; …
- In:
Journal of international consumer marketing
31
(
2019
)
4
,
pp. 363-376
Persistent link: https://www.econbiz.de/10012200788
Saved in:
40
Segmenting consumers based on their evaluation of local, global and glocal brands
López-Lomelí, Miguel Ángel
;
Alarcón-del-Amo, …
- In:
Journal of international consumer marketing
31
(
2019
)
5
,
pp. 395-407
Persistent link: https://www.econbiz.de/10012200790
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