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~isPartOf:"Journal of international food & agribusiness marketing : JIFAM"
~isPartOf:"The journal of consumer marketing"
~person:"Black, William C."
~person:"Byun, Kyung-Ah"
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Consumer behaviour
4
Konsumentenverhalten
4
Brand image
3
Markenimage
3
Brand
2
Brand management
2
Brand ratings decomposition
2
Markenartikel
2
Markenführung
2
Advance purchase
1
Affective commitment
1
Attribution theory
1
Brand communications
1
Brand effects
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Consumer innovativeness
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Consumer survey data
1
Evolving brand effects
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Finite mixture models
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Halo effect
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Innovation
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Innovation management
1
Innovationsmanagement
1
Playfulness
1
Pre-orders
1
Product liability
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Product recalls
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Black, William C.
Byun, Kyung-Ah
Canavari, Maurizio
5
Lysonski, Steven
5
Chan, Kara
4
Durvasula, Srinivas
4
Birch, Dawn
3
Chrysochou, Polymeros
3
Cui, Geng
3
Guzman, Francisco
3
Mad Nasir Shamsudin
3
Milne, George R.
3
Poon, Patrick
3
Shoham, Aviv
3
Aschemann-Witzel, Jessica
2
Astous, Alain d'
2
Barber, Nelson
2
Beneke, Justin
2
Block, Martin P.
2
Bose, Mousumi
2
Bruwer, Johan
2
Castaño, Raquel
2
Castellini, Alessandra
2
Craton, Lincoln G.
2
Dass, Mayukh
2
Demangeot, Catherine
2
Devadoss, Stephen
2
Eastman, Jacqueline Kilsheimer
2
Eberhart, Andrea K.
2
Felix, Reto
2
Foscht, Thomas
2
Gofman, Alex
2
Goldman, Sharon M.
2
Golnaz Rezai
2
Hansen, Håvard
2
Hernandez, Monica D.
2
Herrmann, Jean-Luc
2
Herstein, Ram
2
Hultén, Peter
2
Imami, Drini
2
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Journal of international food & agribusiness marketing : JIFAM
The journal of consumer marketing
Journal of business research : JBR
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing and consumer services
1
Journal of service research : JSR
1
The international review of retail, distribution and consumer research
1
The journal of services marketing
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ECONIS (ZBW)
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1
An examination of innovative consumers' playfulness on their pre-ordering behavior
Byun, Kyung-Ah
;
Dass, Mayukh
;
Kumar, Piyush
;
Kim, Junghwan
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 226-240
Persistent link: https://www.econbiz.de/10011694833
Saved in:
2
An investigation of the effects of product recalls on brand commitment and purchase intention
Byun, Kyung-Ah
;
Dass, Mayukh
- In:
The journal of consumer marketing
32
(
2015
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10010530037
Saved in:
3
How consumers' use of brand vs attributee information evolves over time
Raggio, RandleD.
;
Leone, Robert P.
;
Black, William C.
- In:
The journal of consumer marketing
31
(
2014
)
4
,
pp. 290-300
Persistent link: https://www.econbiz.de/10010416695
Saved in:
4
Beyond "halo" : the identification and implications of differential brand effects across global markets
Raggio, Randle D.
;
Leone, Robert P.
;
Black, William C.
- In:
The journal of consumer marketing
31
(
2014
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10010373826
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