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~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of strategic marketing"
~subject:"Ursprungsregeln"
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Search: subject_exact:"Herkunftsbezeichnung"
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Ursprungsregeln
Designation of origin
24
Herkunftsbezeichnung
24
Consumer behaviour
20
Konsumentenverhalten
20
Brand image
18
Markenimage
18
Brand management
11
Markenführung
11
Brand
8
Markenartikel
8
country of origin
8
Rules of origin
7
International marketing
5
Internationales Marketing
5
Emotion
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Multinationales Unternehmen
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National culture
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Nationalkultur
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Transnational corporation
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USA
2
United States
2
affinity
2
animosity
2
consumer animosity
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Auslandsinvestition
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Austria
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Belgium
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Beziehungsmarketing
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Brand extension
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Brand origin
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Business cycle
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China
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City marketing
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Climate change
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Conjoint analysis
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Conjoint-Analyse
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7
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7
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English
7
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Diamantopoulos, Adamantios
2
Andriopoulos, Constantine
1
Azzari, Vitor
1
Balabanis, George
1
Du, Yunzhou
1
Fong, Cher Min
1
Gotsi, Manto
1
Guissoni, Leandro Angotti
1
Herz, Marc
1
Herz, Marc Florian
1
John, Joby
1
Lee, Chun-ling
1
Lopez, Carmen
1
Mills, Adam J.
1
Qiao, Jiayu
1
Rodrigues, Jonny Mateus
1
Scornavacca, Eusebio
1
Stathopoulou, Anastasia
1
Zambaldi, Felipe
1
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Journal of international marketing
Journal of strategic marketing
Journal of international consumer marketing
12
International marketing review
10
Journal of business research : JBR
10
Journal of global marketing
9
Asia Pacific journal of marketing and logistics
7
Journal of retailing and consumer services
5
The journal of brand management : an international journal
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of euromarketing
3
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
3
Journal of promotion management : JPM
3
Journal of world trade : law, economic policy, public policy
3
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
2
Asia Pacific business review
2
Country of origin effect : looking back and moving forward
2
International business and economics research journal
2
International business review : the official journal of the European International Business Academy
2
International journal of business & management : IJoBM
2
International journal of business and globalisation : IJBG
2
International journal of commerce and management
2
International journal of consumer studies
2
International journal of emerging markets
2
International journal of management and economics
2
Journal of African trade : official journal of the African Export-Import Bank
2
Journal of fashion marketing and management
2
Journal of food products marketing
2
Journal of industry, competition and trade
2
Market : review for marketing theory and practice
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
The origins of goods : rules of origin in regional trade agreements
2
The world economy : the leading journal on international economic relations
2
World trade review
2
Annales Universitatis Mariae Curie-Skłodowska / H
1
Applied economics letters
1
Asia-Pacific journal of accounting & economics : APJAE
1
Asian business & management
1
Asian dimensions of services marketing
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ECONIS (ZBW)
7
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1
Brand origin effects during economic declines : evidence from an emerging market
Azzari, Vitor
;
Zambaldi, Felipe
;
Guissoni, Leandro Angotti
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 25-42
Persistent link: https://www.econbiz.de/10014294037
Saved in:
2
Revisiting brand origin : expanding the strategic portfolio of brand-level attributes
Mills, Adam J.
;
John, Joby
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1220-1237
Persistent link: https://www.econbiz.de/10014321947
Saved in:
3
Favoritism toward foreign and domestic brands : a comparison of different theoretical explanations
Balabanis, George
;
Stathopoulou, Anastasia
;
Qiao, Jiayu
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012060699
Saved in:
4
I use it but will tell you that I don't : consumers' country-of-origin cue usage denial
Herz, Marc
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
25
(
2017
)
2
,
pp. 52-71
Persistent link: https://www.econbiz.de/10011709607
Saved in:
5
Consumer animosity, country of origin, and foreign entry-mode choice : a cross-country investigation
Fong, Cher Min
;
Lee, Chun-ling
;
Du, Yunzhou
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 62-76
Persistent link: https://www.econbiz.de/10010348927
Saved in:
6
Country-specific associations made by consumers : a dual-coding theory perspective
Herz, Marc Florian
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
21
(
2013
)
3
,
pp. 95-121
Persistent link: https://www.econbiz.de/10009792663
Saved in:
7
Building country image through corporate image : exploring the factors that influence the image transfer
Gotsi, Manto
;
Lopez, Carmen
;
Andriopoulos, Constantine
- In:
Journal of strategic marketing
19
(
2011
)
3
,
pp. 255-272
Persistent link: https://www.econbiz.de/10009236495
Saved in:
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