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~isPartOf:"Journal of international marketing"
~subject:"Markenartikel"
~subject:"Markenführung"
~type:"article"
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Search: subject_exact:"Brand image"
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Markenartikel
Markenführung
Brand image
36
Markenimage
36
Consumer behaviour
31
Konsumentenverhalten
31
Brand management
25
Brand
17
International marketing
17
Internationales Marketing
17
Designation of origin
14
Herkunftsbezeichnung
14
Globalisierung
7
Globalization
7
country of origin
6
global brands
6
Emerging economies
5
Multinationales Unternehmen
5
Schwellenländer
5
Transnational corporation
5
Welt
5
World
5
perceived brand globalness
5
Cultural identity
4
Kulturelle Identität
4
Rules of origin
4
Ursprungsregeln
4
Beziehungsmarketing
3
National culture
3
Nationalkultur
3
Relationship marketing
3
USA
3
United States
3
culture
3
globalization
3
local brands
3
Brand extension
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Customer integration
2
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1
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Article in journal
27
Aufsatz in Zeitschrift
27
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English
27
Author
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Diamantopoulos, Adamantios
6
Balabanis, George
3
Davvetas, Vasileios
3
Alden, Dana
2
Kumar, V.
2
Allman, Helena F.
1
Arslanagic-Kalajdzic, Maja
1
Azzari, Vitor
1
Bagozzi, Richard P.
1
Bartsch, Fabian
1
Baršytė, Justina
1
Batra, Rajeev
1
Borah, Sourav Bikash
1
Carey, Lindsey Drylie
1
Chen, Jie
1
Chen, Qimei
1
Connell, Cara
1
Coulter, Robin A.
1
Dimofte, Claudiu V.
1
Eisend, Martin
1
Fastoso, Fernando
1
Fenik, Anton P.
1
Gao, Hongzhi
1
Guissoni, Leandro Angotti
1
Guo, Xiaoling
1
Gupta, Shaphali
1
Guzman, Francisco
1
Gürhan-Canli, Zeynep
1
Hayran, Ceren
1
Heinberg, Martin
1
Herz, Marc Florian
1
Hewett, Kelly
1
Hu, Miao
1
Iacobucci, Dawn
1
Johansson, Johny K.
1
Keller, L. R.
1
Kelley, James B.
1
Kim, Moon-Yong
1
Kim, Saejoon
1
Kirca, Ahmet H.
1
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Journal of international marketing
Journal of business research : JBR
344
The journal of brand management : an international journal
285
The journal of product & brand management
279
Journal of retailing and consumer services
170
European journal of marketing : EJM
81
Asia Pacific journal of marketing and logistics
73
Psychology & marketing
73
Journal of marketing communications
65
Marketing intelligence & planning
63
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
International journal of hospitality management
58
Journal of international consumer marketing
52
Marketing letters : a journal of research in marketing
48
Industrial marketing management : the international journal for industrial and high-tech firms
47
Journal of strategic marketing
47
Journal of promotion management : innovations in planning and applied research
45
The journal of consumer marketing
45
International marketing review
44
Cogent business & management
43
The IUP journal of brand management : IJBRM
43
Journal of global marketing
42
International journal of consumer studies
41
International journal of internet marketing and advertising : IJIMA
41
Journal of the Academy of Marketing Science
41
Journal of marketing
40
Tourism management : research, policies, practice
40
Journal of promotion management : JPM
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Journal of marketing management : MM
36
European journal of marketing
35
Journal of travel and tourism marketing
34
Journal of Islamic marketing
32
Journal of fashion marketing and management
30
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Marketing : ZFP ; journal of research and management
30
International journal of advertising : the review of marketing communications
29
Global business review
27
Qualitative market research : an international journal
27
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ECONIS (ZBW)
27
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1
The effect of cross-cultural dimensions on the manifestation of customer engagement behaviors
Connell, Cara
;
Marciniak, Ruth
;
Carey, Lindsey Drylie
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 32-48
Persistent link: https://www.econbiz.de/10014233448
Saved in:
2
When "global" becomes a challenge : the role of freshness in food brand preference formation
Baršytė, Justina
;
Ruzeviciute, Ruta
;
Neciunskas, Paulius
- In:
Journal of international marketing
31
(
2023
)
4
,
pp. 23-35
Persistent link: https://www.econbiz.de/10014435070
Saved in:
3
The coalescence effect : how a combination of foreign and local appeals enhances customer engagement through perceived brand globalness
Hu, Miao
;
Chen, Jie
;
Alden, Dana
;
Chen, Qimei
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 49-68
Persistent link: https://www.econbiz.de/10014233451
Saved in:
4
Brand origin effects during economic declines : evidence from an emerging market
Azzari, Vitor
;
Zambaldi, Felipe
;
Guissoni, Leandro Angotti
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 25-42
Persistent link: https://www.econbiz.de/10014294037
Saved in:
5
A study of the internationalization-performance relationship in global retailing : the moderating role of brand standardization and cultural diversity
Nath, Pravin
;
Kirca, Ahmet H.
;
Kim, Saejoon
- In:
Journal of international marketing
29
(
2021
)
1
,
pp. 57-76
Persistent link: https://www.econbiz.de/10012484463
Saved in:
6
Perceived brand globalness/localness : a systematic review of the literature and directions for further research
Liu, Hao
;
Schoefer, Klaus
;
Fastoso, Fernando
;
Tzemou, …
- In:
Journal of international marketing
29
(
2021
)
1
,
pp. 77-94
Persistent link: https://www.econbiz.de/10012484469
Saved in:
7
Brand image evaluations : the interactive roles of country of manufacture, brand concept, and vertical line extension type
Allman, Helena F.
;
Fenik, Anton P.
;
Hewett, Kelly
; …
- In:
Journal of international marketing
24
(
2016
)
2
,
pp. 40-61
Persistent link: https://www.econbiz.de/10011500436
Saved in:
8
The influence of global brand distribution on brand popularity on social media
Kim, Moon-Yong
;
Moon, Sangkil
;
Iacobucci, Dawn
- In:
Journal of international marketing
27
(
2019
)
4
,
pp. 22-38
Persistent link: https://www.econbiz.de/10012132726
Saved in:
9
On the interplay between consumer dispositions and perceived brand globalness : alternative theoretical perspectives and empirical assessment
Diamantopoulos, Adamantios
;
Davvetas, Vasileios
; …
- In:
Journal of international marketing
27
(
2019
)
4
,
pp. 39-57
Persistent link: https://www.econbiz.de/10012132728
Saved in:
10
Favoritism toward foreign and domestic brands : a comparison of different theoretical explanations
Balabanis, George
;
Stathopoulou, Anastasia
;
Qiao, Jiayu
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012060699
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