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~isPartOf:"Journal of internet commerce"
~isPartOf:"Journal of marketing theory and practice : JMTP"
~subject:"Corporate Social Responsibility"
~subject:"United States"
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Corporate Social Responsibility
United States
Internet marketing
89
Online-Marketing
89
Consumer behaviour
54
Konsumentenverhalten
54
Social Web
48
Social web
48
Viral marketing
22
Virales Marketing
22
Online retailing
21
Online-Handel
21
Brand management
19
Markenführung
19
E-commerce
18
Electronic Commerce
18
Beziehungsmarketing
17
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Advertising effects
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Werbewirkung
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social media
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Aiken, K. Damon
1
An, Enxi
1
Baldus, Brian J.
1
Carlson, Les
1
Chaiy, Seoil
1
Dwivedi, Abhishek
1
Fuller, Nicole R.
1
Kemp, Elyria
1
Lee, Sungho
1
Little, Michael W.
1
Liu, Ran
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McDonald, Robert E.
1
Min, Kyeong Sam
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Porter, McDowell
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Shin, Sohyoun
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Taylor, Charles Raymond
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Journal of internet commerce
Journal of marketing theory and practice : JMTP
Journal of advertising research
23
International journal of internet marketing and advertising : IJIMA
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
International journal of electronic marketing and retailing : IJEMR
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of business research : JBR
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of travel and tourism marketing
6
MIT sloan management review
6
Business horizons
5
Cases on strategic social media utilization in the nonprofit sector
5
Information systems research : ISR
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
International journal of hospitality management
5
Internet advertising : theory and research
5
Journal of business ethics : JOBE
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of promotion management : JPM
5
Journal of promotion management : innovations in planning and applied research
5
NBER working paper series
5
International journal of market research : JMRS ; the journal of the Market Research Society
4
Journal of marketing channels : ... distribution systems, strategy, and management
4
Journal of marketing communications
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Psychology & marketing
4
The Routledge companion to advertising and promotional culture
4
The journal of consumer marketing
4
Working paper / National Bureau of Economic Research, Inc.
4
Advertising, promotion, and new media
3
Health marketing quarterly
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of communication management : an international journal
3
Journal of current issues and research in advertising : JCIRA
3
Journal of fashion marketing and management
3
Technological forecasting & social change : an international journal
3
The journal of product & brand management
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Accounting, auditing & accountability journal
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ECONIS (ZBW)
7
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1
The effect of online search volume on financial performance : marketing insight from Google trends data of the top five US technology firms
Liu, Ran
;
An, Enxi
;
Zhou, Wenkai
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
4
,
pp. 423-434
Persistent link: https://www.econbiz.de/10012607668
Saved in:
2
The future of advertising research : new directions and research needs
Taylor, Charles Raymond
;
Carlson, Les
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 51-62
Persistent link: https://www.econbiz.de/10012483501
Saved in:
3
I heard it through the grapevine : managing and engaging customers on the web
Kemp, Elyria
;
Porter, McDowell
;
Fuller, Nicole R.
;
Min, …
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
3
,
pp. 256-271
Persistent link: https://www.econbiz.de/10012483463
Saved in:
4
Examining the efficacy of brand social media communication : a consumer perspective
Dwivedi, Abhishek
;
McDonald, Robert E.
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
4
,
pp. 373-386
Persistent link: https://www.econbiz.de/10012483474
Saved in:
5
Insight generation with marketing research online communities (MROCs)
Baldus, Brian J.
- In:
Journal of internet commerce
14
(
2015
)
4
,
pp. 476-491
Persistent link: https://www.econbiz.de/10011432519
Saved in:
6
"Made in" versus "shipped from" : country-of-delivery-origin effects and the role of perceived risk
Shin, Sohyoun
;
Lee, Sungho
;
Aiken, K. Damon
;
Chaiy, Seoil
- In:
Journal of internet commerce
11
(
2012
)
1/4
,
pp. 187-207
Persistent link: https://www.econbiz.de/10009703939
Saved in:
7
Online gambling: murky legal status and vulnerable socio-economic environment pose public policy challenges
Wijnholds, Heiko de B.
;
Little, Michael W.
- In:
Journal of internet commerce
6
(
2007
)
1
,
pp. 119-138
Persistent link: https://www.econbiz.de/10003492712
Saved in:
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