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~isPartOf:"Journal of internet commerce"
~isPartOf:"SpringerLink / Bücher"
~subject:"Einzelhandel"
~subject:"Internet marketing"
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Einzelhandel
Internet marketing
Consumer behaviour
455
Konsumentenverhalten
455
Verbraucherverhalten
155
Deutschland
126
Germany
122
Online retailing
92
Online-Handel
92
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Gázquez-Abad, Juan Carlos
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Alarcón-del-Amo, María-del-Carmen
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Journal of internet commerce
SpringerLink / Bücher
Journal of retailing and consumer services
595
Journal of business research : JBR
287
Journal of retailing
140
International journal of retail & distribution management
123
International journal of internet marketing and advertising : IJIMA
119
The international review of retail, distribution and consumer research
108
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
87
International journal of retail and distribution management
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Journal of marketing communications
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
75
International journal of electronic marketing and retailing : IJEMR
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International journal of advertising : the review of marketing communications
65
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
62
Management science : journal of the Institute for Operations Research and the Management Sciences
59
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
58
Journal of promotion management : innovations in planning and applied research
58
The journal of product & brand management
57
Cogent business & management
54
Psychology & marketing
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International journal of hospitality management
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International journal of consumer studies
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Journal of marketing
47
Marketing intelligence & planning
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
44
Asia Pacific journal of marketing and logistics
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Electronic commerce research
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European journal of marketing : EJM
41
Information systems research : ISR
40
Journal of the Academy of Marketing Science
39
Technological forecasting & social change : an international journal
37
The journal of brand management : an international journal
37
International journal of technology marketing : IJTMkt
33
Journal of marketing research : JMR
33
Journal of promotion management : JPM
33
European journal of operational research : EJOR
32
The journal of consumer marketing
32
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Tourism management : research, policies, practice
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ECONIS (ZBW)
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1
How many likes are good enough? : an evaluation of social media performance
Ferreira, Caitlin
;
Robertson, Jeandri
;
Reyneke, Mignon
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 341-363
Persistent link: https://www.econbiz.de/10013352910
Saved in:
2
Relationship of the theory of consumption values and flow with online brand experience : a study of young consumers
Fathima, Arshiya
;
Khan, Adil
;
Alam, Ansari Sarwar
- In:
Journal of internet commerce
22
(
2023
)
4
,
pp. 509-537
Persistent link: https://www.econbiz.de/10014372872
Saved in:
3
Influencer marketing : role of influencer credibility and congruence on brand attitude and ewom
Dhun
;
Dangi, Hamendra Kumar
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S28-S72
Persistent link: https://www.econbiz.de/10014287956
Saved in:
4
A forgotten tale of lurking engagement and social media-based brand communities
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
; …
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 189-223
Persistent link: https://www.econbiz.de/10014288099
Saved in:
5
The nexus between social media marketing efforts and overall brand equity in the banking sector in Bangladesh : testing a moderated mediation model
Hafez, Md.
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 293-320
Persistent link: https://www.econbiz.de/10014288104
Saved in:
6
What makes brand social media posts engaging? : an integrative framework and future research agenda
Deng, Qi
;
Hine, Michael J.
;
Ji, Shaobo
;
Wang, Yun
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 1-39
Persistent link: https://www.econbiz.de/10013547764
Saved in:
7
Does familiarity matter? : examining model familiarity in Instagram advertisements
Copeland, Lauren
;
Lyu, Jewon
;
Han, Jinhee
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 97-121
Persistent link: https://www.econbiz.de/10013547775
Saved in:
8
Logistics service quality in online shopping : a bibliometric analysis
Dhaigude, Soma Amol
;
Mohan, Bijuna C.
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 157-188
Persistent link: https://www.econbiz.de/10013547784
Saved in:
9
Online review antecedents of trust, purchase, and recommendation intention : a simulation-based experiment for hotels and AirBnBs
Furner, Christopher P.
;
Drake, John R.
;
Zinko, Robert
; …
- In:
Journal of internet commerce
21
(
2022
)
1
,
pp. 79-103
Persistent link: https://www.econbiz.de/10012801987
Saved in:
10
Exploring the serial position effects of online consumer reviews on heuristic vs. systematic information processing and consumer decision-making
Lee, Yukyung
;
Lin, Carolyn A.
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 297-319
Persistent link: https://www.econbiz.de/10013352907
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