Exploring the serial position effects of online consumer reviews on heuristic vs. systematic information processing and consumer decision-making
Year of publication: |
2022
|
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Authors: | Lee, Yukyung ; Lin, Carolyn A. |
Published in: |
Journal of internet commerce. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-287X, ZDB-ID 2112885-6. - Vol. 21.2022, 3, p. 297-319
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Subject: | Heuristic-systematic model | negativity bias | online consumer reviews | online shopping intention | serial position effect | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Produktinformation | Product information |
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