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~isPartOf:"Journal of internet commerce"
~subject:"Advertising effects"
~subject:"Internet"
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Search: subject_exact:"Suchmaschinenmarketing"
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Advertising effects
Internet
Internet marketing
76
Online-Marketing
76
Consumer behaviour
50
Konsumentenverhalten
50
Social Web
39
Social web
39
Online retailing
19
Online-Handel
19
Viral marketing
19
Virales Marketing
19
E-commerce
18
Electronic Commerce
18
Beziehungsmarketing
16
Relationship marketing
16
Website
16
Brand management
15
Markenführung
15
social media
14
Werbewirkung
11
Confidence
9
Vertrauen
9
Advertising
8
Marketing management
8
Marketingmanagement
8
Brand image
7
Markenimage
7
Werbung
7
Customer satisfaction
6
Kundenzufriedenheit
6
marketing
6
trust
6
Customer integration
5
Experiment
5
Kundenintegration
5
Social network
5
Soziales Netzwerk
5
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4
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Ahuja, Vandana
1
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Alarcón-del-Amo, María-del-Carmen
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1
Amaya Rivas, Adriana A.
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Anubha
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Basu, Rituparna
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Bat, Tuya
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Journal of internet commerce
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
71
International journal of advertising : the review of marketing communications
68
Journal of business research : JBR
62
International journal of internet marketing and advertising : IJIMA
61
Journal of marketing communications
58
Journal of advertising research
55
International journal of advertising : the quarterly review of marketing communications
43
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
39
Journal of promotion management : innovations in planning and applied research
38
Journal of retailing and consumer services
33
Information systems research : ISR
31
Management science : journal of the Institute for Operations Research and the Management Sciences
30
Journal of marketing research : JMR
25
Journal of promotion management : JPM
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
International journal of electronic commerce : IJEC
19
Electronic commerce research
18
Psychology & marketing
18
International journal of electronic marketing and retailing : IJEMR
17
Journal of management information systems : JMIS
17
Journal of advertising : official publication of the American Academy of Advertising
16
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
14
Journal of marketing
14
Journal of marketing research
14
Marketing intelligence & planning
14
Marketing letters : a journal of research in marketing
14
Quantitative marketing and economics : QME
14
Journal of electronic commerce research : JECR
13
Journal of retailing
13
SpringerLink / Bücher
13
European journal of marketing : EJM
12
International journal of technology marketing : IJTMkt
12
Journal of current issues and research in advertising
12
Technological forecasting & social change : an international journal
12
International journal of business information systems : IJBIS
11
International journal of e-business research : an official publication of the Information Resources Management Association
11
CESifo working papers
10
Electronic commerce research and applications
10
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ECONIS (ZBW)
21
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1
Does familiarity matter? : examining model familiarity in Instagram advertisements
Copeland, Lauren
;
Lyu, Jewon
;
Han, Jinhee
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 97-121
Persistent link: https://www.econbiz.de/10013547775
Saved in:
2
Customer engagement and advertising effectiveness : a moderated mediating analysis
Anubha
;
Shome, Samik
- In:
Journal of internet commerce
20
(
2021
)
4
,
pp. 409-449
Persistent link: https://www.econbiz.de/10012801972
Saved in:
3
Diversified online review websites as accelerators for online impulsive buying : the moderating effect of price dispersion
Chen, Chun-Der
;
Ku, Edward C. S.
- In:
Journal of internet commerce
20
(
2021
)
1
,
pp. 113-135
Persistent link: https://www.econbiz.de/10012423624
Saved in:
4
Self as brand and brand as self : a 2x2 dimension conceptual model of self-branding in the digital economy
Hu, Lingshu
- In:
Journal of internet commerce
20
(
2021
)
3
,
pp. 355-370
Persistent link: https://www.econbiz.de/10012549666
Saved in:
5
Social network advertising : the moderating role of processing fluency, need for cognition, expertise, and gender
Pan, Yating
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
; …
- In:
Journal of internet commerce
19
(
2020
)
3
,
pp. 298-323
Persistent link: https://www.econbiz.de/10012258250
Saved in:
6
Perceptions and attitude toward advertising on social networks and search engines : a comparative analysis
Falcão, João
;
Isaías, Pedro
- In:
Journal of internet commerce
19
(
2020
)
4
,
pp. 404-436
Persistent link: https://www.econbiz.de/10012312283
Saved in:
7
Analyzing electronic word of mouth intention for shopping websites : a means-end chain approach
Quyen Phu Thi Phan
;
Amaya Rivas, Adriana A.
;
Bat, Tuya
- In:
Journal of internet commerce
18
(
2019
)
2
,
pp. 113-140
Persistent link: https://www.econbiz.de/10012179580
Saved in:
8
In-feed native advertising on news websites : effects of advertising format, website reputation, and product involvement
Zhou, Lijie
;
Xue, Fei
- In:
Journal of internet commerce
18
(
2019
)
3
,
pp. 270-290
Persistent link: https://www.econbiz.de/10012179586
Saved in:
9
Emotion induction in click intention of picture advertisement : a field examination
Wu, ChienHsing
;
Sundiman, Didi
;
Kao, Shu-Chen
;
Chen, …
- In:
Journal of internet commerce
17
(
2018
)
4
,
pp. 356-382
Persistent link: https://www.econbiz.de/10011987500
Saved in:
10
Trends and future directions in online marketing research
Roy, Gobinda
;
Datta, Biplab
;
Basu, Rituparna
- In:
Journal of internet commerce
16
(
2017
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10011804428
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