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~isPartOf:"Journal of internet commerce"
~subject:"Advertising effects"
~subject:"Marketingmanagement"
~subject:"World"
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Advertising effects
Marketingmanagement
World
Consumer behaviour
174
Konsumentenverhalten
174
E-commerce
100
Electronic Commerce
100
Online retailing
98
Online-Handel
98
Internet marketing
76
Online-Marketing
76
Social Web
75
Social web
75
Website
43
Beziehungsmarketing
42
Internet
42
Relationship marketing
42
Customer satisfaction
36
Kundenzufriedenheit
36
Confidence
33
USA
33
United States
33
Vertrauen
33
Innovation adoption
29
Innovationsakzeptanz
29
Viral marketing
29
Virales Marketing
29
Dienstleistungsqualität
26
Service quality
26
Brand management
23
Markenführung
23
Data protection
20
Datenschutz
20
India
19
Indien
19
social media
19
Mobile Business
17
Mobile business
17
trust
17
Brand image
16
Markenimage
16
e-commerce
15
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Article
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31
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31
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English
31
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All
Lepkowska-White, Elzbieta
3
Korgaonkar, Pradeep
2
Pan, Yating
2
Parsons, Amy L.
2
Torres, Ivonne M.
2
Zúñiga, Miguel Ángel
2
Amaya Rivas, Adriana A.
1
Anisi, David
1
Anubha
1
Baldus, Brian J.
1
Bat, Tuya
1
Carcelén, Sonia
1
Chashmi, Seyed Ali Nabavi
1
Chen, Cheng-Hua
1
Choi, Sejung Marina
1
Chu, Hsunchi
1
Copeland, Lauren
1
Falcão, João
1
Fazli-Salehi, Reza
1
Fereydoni, Shahrbano Gholipour
1
Fusilier, Marcelline
1
Gaur, Sanjaya Singh
1
Gironda, John
1
Gutiérrez Arranz, Ana María
1
Gutiérrez Cillán, Jesús
1
Hafez, Md.
1
Hamilton, R. H.
1
Han, Jinhee
1
Herjanto, Halimin
1
Isaías, Pedro
1
Kantamaa, Eveliina
1
Kao, Shu-Chen
1
Kim, Sojung
1
Liao, Shuling
1
Lyu, Jewon
1
Malafe, Neda Sharifi Asadi
1
Mero, Joel
1
Mutlu, Hanifi Murat
1
Nasir, V. Aslihan
1
O'Leary, Bay
1
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Published in...
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Journal of internet commerce
Journal of business research : JBR
110
SpringerLink / Bücher
100
International journal of internet marketing and advertising : IJIMA
91
International journal of advertising : the review of marketing communications
77
Journal of advertising research
75
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
75
Journal of marketing communications
74
IMF working paper
63
Springer eBook Collection
56
Telecommunications policy : the international journal of digital economy, data sciences and new media
55
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
51
International journal of advertising : the quarterly review of marketing communications
49
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
48
Journal of promotion management : innovations in planning and applied research
46
Journal of retailing and consumer services
42
NBER working paper series
42
Journal of advertising : official publication of the American Academy of Advertising
37
CESifo working papers
35
NBER Working Paper
33
Industrial marketing management : the international journal for industrial and high-tech firms
32
Journal of promotion management : JPM
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Management science : journal of the Institute for Operations Research and the Management Sciences
29
Technological forecasting & social change : an international journal
28
Working paper / National Bureau of Economic Research, Inc.
28
Journal of marketing research : JMR
27
Psychology & marketing
26
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
25
ERIM report series research in management
25
Springer Proceedings in Business and Economics
25
Business horizons
24
Journal of marketing
24
International journal of electronic commerce : IJEC
23
Discussion paper series / IZA
22
Edward Elgar E-Book Archive
22
Information systems research : ISR
22
Premier reference source
22
Journal of the Academy of Marketing Science
21
Policy research working paper : WPS
21
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ECONIS (ZBW)
31
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1
Internet
jurisdiction for e-commerce
Ward, Burke T.
;
Sipior, Janice C.
;
Volonino, Linda
- In:
Journal of internet commerce
15
(
2016
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011636420
Saved in:
2
Personal jurisdiction on the
internet
: a global perspective
Rahman, Afzalur
- In:
Journal of internet commerce
14
(
2015
)
1
,
pp. 114-122
Persistent link: https://www.econbiz.de/10011432406
Saved in:
3
Social media influencers as mediators of commercial messages
Vanninen, Heini
;
Mero, Joel
;
Kantamaa, Eveliina
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S4-S27
Persistent link: https://www.econbiz.de/10014287951
Saved in:
4
Does familiarity matter? : examining model familiarity in Instagram advertisements
Copeland, Lauren
;
Lyu, Jewon
;
Han, Jinhee
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 97-121
Persistent link: https://www.econbiz.de/10013547775
Saved in:
5
The nexus between social media marketing efforts and overall brand equity in the banking sector in Bangladesh : testing a moderated mediation model
Hafez, Md.
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 293-320
Persistent link: https://www.econbiz.de/10014288104
Saved in:
6
Identification of web user segments based on beliefs about online ads
Nasir, V. Aslihan
- In:
Journal of internet commerce
16
(
2017
)
3
,
pp. 231-254
Persistent link: https://www.econbiz.de/10011804502
Saved in:
7
Analyzing electronic word of mouth intention for shopping websites : a means-end chain approach
Quyen Phu Thi Phan
;
Amaya Rivas, Adriana A.
;
Bat, Tuya
- In:
Journal of internet commerce
18
(
2019
)
2
,
pp. 113-140
Persistent link: https://www.econbiz.de/10012179580
Saved in:
8
Product, marketing and web site attributes discriminating between successful and failed
Internet
businesses
Korgaonkar, Pradeep
;
O'Leary, Bay
- In:
Journal of internet commerce
7
(
2008
)
4
,
pp. 485-512
Persistent link: https://www.econbiz.de/10003800836
Saved in:
9
Social network advertising : the moderating role of processing fluency, need for cognition, expertise, and gender
Pan, Yating
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
; …
- In:
Journal of internet commerce
19
(
2020
)
3
,
pp. 298-323
Persistent link: https://www.econbiz.de/10012258250
Saved in:
10
Perceptions and attitude toward advertising on social networks and search engines : a comparative analysis
Falcão, João
;
Isaías, Pedro
- In:
Journal of internet commerce
19
(
2020
)
4
,
pp. 404-436
Persistent link: https://www.econbiz.de/10012312283
Saved in:
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