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~isPartOf:"Journal of internet commerce"
~subject:"Consumer behaviour"
~subject:"Internet"
~subject:"Marketing management"
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Subject
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Consumer behaviour
Internet
Marketing management
Internet marketing
76
Online-Marketing
76
Konsumentenverhalten
50
Social Web
39
Social web
39
Online retailing
19
Online-Handel
19
Viral marketing
19
Virales Marketing
19
E-commerce
18
Electronic Commerce
18
Beziehungsmarketing
16
Relationship marketing
16
Website
16
Brand management
15
Markenführung
15
social media
14
Advertising effects
11
Werbewirkung
11
Confidence
9
Vertrauen
9
Advertising
8
Marketingmanagement
8
Brand image
7
Markenimage
7
Werbung
7
Customer satisfaction
6
Kundenzufriedenheit
6
marketing
6
trust
6
Customer integration
5
Experiment
5
Kundenintegration
5
Social network
5
Soziales Netzwerk
5
Cognition
4
Credibility
4
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English
60
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Lepkowska-White, Elzbieta
3
Aiken, K. Damon
2
Aslam, Wajeeha
2
Farhat, Kashif
2
Mokhtar, Sany Sanuri Mohd
2
Pan, Yating
2
Shin, Sohyoun
2
Torres, Ivonne M.
2
Zúñiga, Miguel Ángel
2
Ahuja, Vandana
1
Akar, Erkan
1
Al-Khalaf, Eiman
1
Alam, Ansari Sarwar
1
Alarcón-del-Amo, María-del-Carmen
1
Alavi, Shirin
1
Amaya Rivas, Adriana A.
1
Anisi, David
1
Anubha
1
Awan, Mahmood A.
1
Balaji, M. S.
1
Baldus, Brian J.
1
Basu, Rituparna
1
Bat, Tuya
1
Bhatt, Anil
1
Carcelén, Sonia
1
Carneiro, Teresa Cristina Janes
1
Chaiy, Seoil
1
Chawla, Deepak
1
Chen, Cheng-Hua
1
Chen, Chun-Der
1
Chieng, Fayrere
1
Choe, Pilsung
1
Chou, Shih Yung
1
Constantinides, Efthymios
1
Cooley, Delonia
1
Copeland, Lauren
1
Dangi, Hamendra Kumar
1
Datta, Biplab
1
Deng, Qi
1
Deng, Xuefei Nancy
1
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Published in...
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Journal of internet commerce
Journal of business research : JBR
207
Journal of retailing and consumer services
151
International journal of internet marketing and advertising : IJIMA
134
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
88
Journal of marketing communications
80
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
77
International journal of advertising : the review of marketing communications
66
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
International journal of electronic marketing and retailing : IJEMR
54
Journal of promotion management : innovations in planning and applied research
54
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
52
International journal of hospitality management
52
The journal of product & brand management
47
Cogent business & management
43
Management science : journal of the Institute for Operations Research and the Management Sciences
42
Information systems research : ISR
40
Electronic commerce research
38
Journal of advertising research
34
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Journal of promotion management : JPM
33
International journal of advertising : the quarterly review of marketing communications
32
Journal of marketing
32
Marketing intelligence & planning
32
International journal of technology marketing : IJTMkt
31
Journal of management information systems : JMIS
30
Journal of marketing management : MM
30
Technological forecasting & social change : an international journal
30
Asia Pacific journal of marketing and logistics
29
Journal of electronic commerce research : JECR
29
Journal of strategic marketing
29
The journal of brand management : an international journal
29
Tourism management : research, policies, practice
29
International journal of contemporary hospitality management
28
International journal of e-business research : an official publication of the Information Resources Management Association
28
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
28
Journal of the Academy of Marketing Science
28
Young consumers : insight and ideas for responsible marketers
28
International journal of consumer studies
27
Journal of hospitality marketing & management
26
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ECONIS (ZBW)
60
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1
How many likes are good enough? : an evaluation of social media performance
Ferreira, Caitlin
;
Robertson, Jeandri
;
Reyneke, Mignon
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 341-363
Persistent link: https://www.econbiz.de/10013352910
Saved in:
2
Relationship of the theory of consumption values and flow with online brand experience : a study of young consumers
Fathima, Arshiya
;
Khan, Adil
;
Alam, Ansari Sarwar
- In:
Journal of internet commerce
22
(
2023
)
4
,
pp. 509-537
Persistent link: https://www.econbiz.de/10014372872
Saved in:
3
Social media influencers as mediators of commercial messages
Vanninen, Heini
;
Mero, Joel
;
Kantamaa, Eveliina
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S4-S27
Persistent link: https://www.econbiz.de/10014287951
Saved in:
4
Influencer marketing : role of influencer credibility and congruence on brand attitude and ewom
Dhun
;
Dangi, Hamendra Kumar
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S28-S72
Persistent link: https://www.econbiz.de/10014287956
Saved in:
5
A forgotten tale of lurking engagement and social media-based brand communities
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
; …
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 189-223
Persistent link: https://www.econbiz.de/10014288099
Saved in:
6
The nexus between social media marketing efforts and overall brand equity in the banking sector in Bangladesh : testing a moderated mediation model
Hafez, Md.
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 293-320
Persistent link: https://www.econbiz.de/10014288104
Saved in:
7
What makes brand social media posts engaging? : an integrative framework and future research agenda
Deng, Qi
;
Hine, Michael J.
;
Ji, Shaobo
;
Wang, Yun
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 1-39
Persistent link: https://www.econbiz.de/10013547764
Saved in:
8
Does familiarity matter? : examining model familiarity in Instagram advertisements
Copeland, Lauren
;
Lyu, Jewon
;
Han, Jinhee
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 97-121
Persistent link: https://www.econbiz.de/10013547775
Saved in:
9
Online review antecedents of trust, purchase, and recommendation intention : a simulation-based experiment for hotels and AirBnBs
Furner, Christopher P.
;
Drake, John R.
;
Zinko, Robert
; …
- In:
Journal of internet commerce
21
(
2022
)
1
,
pp. 79-103
Persistent link: https://www.econbiz.de/10012801987
Saved in:
10
Exploring the serial position effects of online consumer reviews on heuristic vs. systematic information processing and consumer decision-making
Lee, Yukyung
;
Lin, Carolyn A.
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 297-319
Persistent link: https://www.econbiz.de/10013352907
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