//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of internet commerce"
~subject:"Consumer behaviour"
~subject:"Markenführung"
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internet-Werbung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Markenführung
Werbewirkung
Internet marketing
76
Online-Marketing
76
Konsumentenverhalten
50
Social Web
39
Social web
39
Online retailing
19
Online-Handel
19
Viral marketing
19
Virales Marketing
19
E-commerce
18
Electronic Commerce
18
Beziehungsmarketing
16
Relationship marketing
16
Website
16
Brand management
15
social media
14
Advertising effects
11
Internet
11
Confidence
9
Vertrauen
9
Advertising
8
Marketing management
8
Marketingmanagement
8
Brand image
7
Markenimage
7
Werbung
7
Customer satisfaction
6
Kundenzufriedenheit
6
marketing
6
trust
6
Customer integration
5
Experiment
5
Kundenintegration
5
Social network
5
Soziales Netzwerk
5
Cognition
4
Credibility
4
more ...
less ...
Online availability
All
Undetermined
45
Free
1
Type of publication
All
Article
54
Type of publication (narrower categories)
All
Article in journal
54
Aufsatz in Zeitschrift
54
Language
All
English
54
Author
All
Aiken, K. Damon
2
Aslam, Wajeeha
2
Farhat, Kashif
2
Lepkowska-White, Elzbieta
2
Mokhtar, Sany Sanuri Mohd
2
Shin, Sohyoun
2
Ahuja, Vandana
1
Akar, Erkan
1
Al-Khalaf, Eiman
1
Alam, Ansari Sarwar
1
Alarcón-del-Amo, María-del-Carmen
1
Alavi, Shirin
1
Amaya Rivas, Adriana A.
1
Anisi, David
1
Anubha
1
Awan, Mahmood A.
1
Balaji, M. S.
1
Baldus, Brian J.
1
Bat, Tuya
1
Bhatt, Anil
1
Carcelén, Sonia
1
Carneiro, Teresa Cristina Janes
1
Chaiy, Seoil
1
Chawla, Deepak
1
Chen, Cheng-Hua
1
Chen, Chun-Der
1
Chieng, Fayrere
1
Choe, Pilsung
1
Choi, Sejung Marina
1
Chou, Shih Yung
1
Constantinides, Efthymios
1
Cooley, Delonia
1
Copeland, Lauren
1
Dangi, Hamendra Kumar
1
Deng, Qi
1
Dhun
1
Drake, John R.
1
Dutta, Nirankush
1
Falcão, João
1
Fathima, Arshiya
1
more ...
less ...
Published in...
All
Journal of internet commerce
Journal of business research : JBR
221
Journal of retailing and consumer services
155
International journal of internet marketing and advertising : IJIMA
136
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
99
Journal of marketing communications
91
International journal of advertising : the review of marketing communications
87
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
87
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
78
Journal of advertising research
76
Journal of promotion management : innovations in planning and applied research
66
International journal of electronic marketing and retailing : IJEMR
53
International journal of hospitality management
53
The journal of product & brand management
53
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
52
International journal of advertising : the quarterly review of marketing communications
50
Cogent business & management
44
Management science : journal of the Institute for Operations Research and the Management Sciences
44
Information systems research : ISR
43
Electronic commerce research
42
Journal of promotion management : JPM
40
Tourism management : research, policies, practice
40
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
The journal of brand management : an international journal
35
International journal of technology marketing : IJTMkt
33
Journal of marketing
33
Asia Pacific journal of marketing and logistics
31
Journal of electronic commerce research : JECR
31
Marketing intelligence & planning
31
Psychology & marketing
31
SpringerLink / Bücher
31
International journal of consumer studies
30
Journal of marketing research : JMR
30
Young consumers : insight and ideas for responsible marketers
30
International journal of electronic commerce : IJEC
29
International journal of contemporary hospitality management
28
Journal of marketing management : MM
28
Technological forecasting & social change : an international journal
28
Business horizons
27
Journal of management information systems : JMIS
27
more ...
less ...
Source
All
ECONIS (ZBW)
54
Showing
1
-
10
of
54
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How many likes are good enough? : an evaluation of social media performance
Ferreira, Caitlin
;
Robertson, Jeandri
;
Reyneke, Mignon
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 341-363
Persistent link: https://www.econbiz.de/10013352910
Saved in:
2
Relationship of the theory of consumption values and flow with online brand experience : a study of young consumers
Fathima, Arshiya
;
Khan, Adil
;
Alam, Ansari Sarwar
- In:
Journal of internet commerce
22
(
2023
)
4
,
pp. 509-537
Persistent link: https://www.econbiz.de/10014372872
Saved in:
3
Influencer marketing : role of influencer credibility and congruence on brand attitude and ewom
Dhun
;
Dangi, Hamendra Kumar
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S28-S72
Persistent link: https://www.econbiz.de/10014287956
Saved in:
4
A forgotten tale of lurking engagement and social media-based brand communities
Farhat, Kashif
;
Aslam, Wajeeha
;
Mokhtar, Sany Sanuri Mohd
; …
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 189-223
Persistent link: https://www.econbiz.de/10014288099
Saved in:
5
The nexus between social media marketing efforts and overall brand equity in the banking sector in Bangladesh : testing a moderated mediation model
Hafez, Md.
- In:
Journal of internet commerce
22
(
2023
)
2
,
pp. 293-320
Persistent link: https://www.econbiz.de/10014288104
Saved in:
6
What makes brand social media posts engaging? : an integrative framework and future research agenda
Deng, Qi
;
Hine, Michael J.
;
Ji, Shaobo
;
Wang, Yun
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 1-39
Persistent link: https://www.econbiz.de/10013547764
Saved in:
7
Does familiarity matter? : examining model familiarity in Instagram advertisements
Copeland, Lauren
;
Lyu, Jewon
;
Han, Jinhee
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. 97-121
Persistent link: https://www.econbiz.de/10013547775
Saved in:
8
Online review antecedents of trust, purchase, and recommendation intention : a simulation-based experiment for hotels and AirBnBs
Furner, Christopher P.
;
Drake, John R.
;
Zinko, Robert
; …
- In:
Journal of internet commerce
21
(
2022
)
1
,
pp. 79-103
Persistent link: https://www.econbiz.de/10012801987
Saved in:
9
Exploring the serial position effects of online consumer reviews on heuristic vs. systematic information processing and consumer decision-making
Lee, Yukyung
;
Lin, Carolyn A.
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 297-319
Persistent link: https://www.econbiz.de/10013352907
Saved in:
10
Customer engagement and advertising effectiveness : a moderated mediating analysis
Anubha
;
Shome, Samik
- In:
Journal of internet commerce
20
(
2021
)
4
,
pp. 409-449
Persistent link: https://www.econbiz.de/10012801972
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->