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~isPartOf:"Journal of macromarketing"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Service-Dominant Logic"
~subject:"Tourism marketing"
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Search: subject_exact:"Service-Dominant Logic"
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Service-Dominant Logic
Tourism marketing
Service-dominant logic
15
Marketing theory
10
Marketingtheorie
10
Betriebliche Wertschöpfung
9
Value creation
9
service-dominant logic
9
Customer integration
8
Kundenintegration
8
Beziehungsmarketing
4
Relationship marketing
4
Dienstleistungsmarketing
3
Hotel industry
3
Hotellerie
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Services marketing
3
academic marketing
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leading academics in macromarketing
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Bibliometrics
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Co-creation
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Customer value
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Kundenwert
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Marketing
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Robert F. Lusch
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Robert Lusch
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Scale development
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Tourismusmarketing
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Value co-creation
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Vertriebsweg
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institutions
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marketing
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Agritourism
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Agrotourismus
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Betriebswirtschaftsstudium
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Altinay, Levent
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1
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1
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1
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1
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1
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1
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1
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1
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1
Ingene, Charles Arthur
1
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1
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1
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1
Lusch, Robert F.
1
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1
Muller, Lisa
1
Park, Sangwon
1
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1
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1
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Journal of macromarketing
Tourism management : research, policies, practice
Journal of business research : JBR
33
Marketing theory
31
Industrial marketing management : the international journal for industrial and high-tech firms
30
Journal of service management
18
Journal of the Academy of Marketing Science
18
Journal of marketing management : MM
16
The service industries journal
14
The journal of services marketing
13
Journal of service research : JSR
11
International journal of physical distribution & logistics management : IJPD & LM
10
Public management review
10
European journal of marketing : EJM
9
Service business
9
International journal of contemporary hospitality management
8
Journal of business market management : JBM
8
Review of marketing research
8
AMS review : official publication of the Academy of Marketing Science
7
Die Betriebswirtschaft : DBW
7
SpringerLink / Bücher
7
The TQM journal : the international review of organizational improvement
7
The journal of business & industrial marketing
7
International journal of hospitality management
6
Journal of business-to-business marketing
6
Journal of service theory and practice
6
Journal of service theory and practice : JSTP
6
Services marketing quarterly
6
Australasian marketing journal
5
European Sport management quarterly : ESMQ
5
European management journal
5
Journal of service research
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
Innovating in practice : perspectives and experiences
4
International journal of production economics
4
International journal of quality and service sciences
4
International journal of services and operations management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of strategic marketing
4
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ECONIS (ZBW)
15
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1
Recent extensions of Robert F. Lusch's "big picture" thinking
Ingene, Charles Arthur
;
Lusch, Virginia Newell
- In:
Journal of macromarketing
43
(
2023
)
1
,
pp. 32-35
Persistent link: https://www.econbiz.de/10014233657
Saved in:
2
A goods-dominant-service-dominant perspective on counterfeiting
Rohit, Sudeep
;
Ranjan, Kumar Rakesh
- In:
Journal of macromarketing
42
(
2022
)
4
,
pp. 478-491
Persistent link: https://www.econbiz.de/10013475191
Saved in:
3
Scale development for the practices involved in creating value propositions in the exhibition industry : service-dominant logic with a mixed-methods approach
Lee, Jin-soo
;
Park, Sangwon
- In:
Tourism management : research, policies, practice
99
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014320864
Saved in:
4
Institutional norms and the institutionalization of macromarketing : historical insights, the long macro view, and service-dominant logic
Hunt, Shelby D.
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 286-293
Persistent link: https://www.econbiz.de/10012264007
Saved in:
5
A window on young Bob Lusch : reflections of an early student
Serpkenci, Ray R.
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 305-308
Persistent link: https://www.econbiz.de/10012264013
Saved in:
6
Reflections on an extraordinary marketing scholar
Stewart, David W.
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 320-321
Persistent link: https://www.econbiz.de/10012264017
Saved in:
7
Lessons in scholarship
Wilkie, William L.
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 322-331
Persistent link: https://www.econbiz.de/10012264021
Saved in:
8
Nonverbal communication in hotels as a medium of experience co-creation
Shahidul Islam, Mohammad
;
Kirillova, Ksenia
- In:
Tourism management : research, policies, practice
87
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012648372
Saved in:
9
Value co-creation in sustainable tourism : a service-dominant logic approach
Front, Xavier
;
English, Rosa
;
Gkritzali, Alkmini
;
Tian, Wen
- In:
Tourism management : research, policies, practice
82
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012414310
Saved in:
10
Co-created value : multidimensional scale and nomological network
Busser, James A.
;
Shulga, Lenna V.
- In:
Tourism management : research, policies, practice
65
(
2018
),
pp. 69-86
Persistent link: https://www.econbiz.de/10011775064
Saved in:
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