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~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
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Search: subject_exact:"Soziale Internetplattform"
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Social Web
211
Social web
211
Internet marketing
100
Online-Marketing
100
Consumer behaviour
93
Konsumentenverhalten
93
Viral marketing
46
Virales Marketing
46
Online retailing
41
Online-Handel
41
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38
Beziehungsmarketing
32
Brand management
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Markenführung
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28
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21
social media
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Whinston, Andrew B.
7
Dennis, Alan
5
Peltier, James
5
Qiu, Liangfei
5
Kim, Sung S.
4
Benbasat, Izak
3
Chen, Hsinchun
3
Füller, Johann
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Lowry, Paul Benjamin
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Ma, Xiao
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Matzler, Kurt
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Oh, Wonseok
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Osch, Wietske van
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Rui, Huaxia
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2
Arazy, Ofer
2
Benlian, Alexander
2
Bhattarai, Ashok
2
Bright, Laura F.
2
Bulgurcu, Burcu
2
Chau, Michael
2
Chen, Hailiang
2
Coker, Kesha K.
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Dix, Steve
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Duan, Wenjing
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Fang, Yulin
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Farhang, Maryam
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Goldsmith, Ronald E.
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Gu, Bin
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2
Hong, Yili
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Hu, Yu Jeffrey
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2
Kane, Gerald C.
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Journal of management information systems : JMIS
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
436
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
International journal of internet marketing and advertising : IJIMA
145
Information systems research : ISR
141
SpringerLink / Bücher
134
Tourism management : research, policies, practice
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Industrial marketing management : the international journal for industrial and high-tech firms
93
Business horizons
90
International journal of business information systems : IJBIS
84
Journal of marketing communications
83
International journal of hospitality management
82
Management science : journal of the Institute for Operations Research and the Management Sciences
82
International journal of advertising : the review of marketing communications
81
Psychology & marketing
81
Springer eBook Collection
81
Electronic commerce research
79
Management information systems : mis quarterly
77
Journal of internet commerce
75
Journal of marketing management : MM
71
Journal of promotion management : innovations in planning and applied research
70
Journal of travel and tourism marketing
68
The journal of product & brand management
68
Cogent business & management
65
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
The journal of brand management : an international journal
64
Journal of information & knowledge management : JIKM
63
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
59
International journal of technology marketing : IJTMkt
59
Journal of marketing
57
Journal of organizational computing and electronic commerce
55
Journal of advertising research
54
Corporate communications : an international journal
52
Journal of knowledge management
52
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ECONIS (ZBW)
211
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1
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211
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1
How emotions impact the interactive value formation process during problematic social media interactions
Frau, Moreno
;
Cabiddu, Francesca
;
Frigau, Luca
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 773-793
Persistent link: https://www.econbiz.de/10014428171
Saved in:
2
Stigmergy in open collaboration : an empirical investigation based on wikipedia
Zheng, Lei
;
Mai, Feng
;
Yan, Bei
;
Nickerson, Jeffrey V.
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 983-1008
Persistent link: https://www.econbiz.de/10014365192
Saved in:
3
The road to open news : a theory of social signaling in an open news production community
O'Riordan, Sheila
;
Emerson, Bill
;
Feller, Joseph
; …
- In:
Journal of management information systems : JMIS
40
(
2023
)
1
,
pp. 130-162
Persistent link: https://www.econbiz.de/10014299532
Saved in:
4
Artificial intelligence in interactive marketing : a conceptual framework and research agenda
Peltier, James
;
Dahl, Andrew J.
;
Schibrowsky, John A.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 54-90
Persistent link: https://www.econbiz.de/10014475080
Saved in:
5
Let virtual creatures stay virtual : tactics to increase trust in virtual influencers
Qu, Ying
;
Baek, Eunsoo
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 91-108
Persistent link: https://www.econbiz.de/10014475083
Saved in:
6
Richness and dynamics : how to improve virtual reality tourism adoption with virtual social clues
Zhu, Jiaji
;
Jiang, Yushi
;
Wang, Yedi
;
Yang, Qiang
;
Li, Wei
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 142-158
Persistent link: https://www.econbiz.de/10014475099
Saved in:
7
Unveiling the effect of benign and malicious envy toward social media influencers on brand choice
Wang, Tien
;
Trung Dam-Huy Thai
;
Yeh, Ralph Keng-Jung
; …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 275-293
Persistent link: https://www.econbiz.de/10014521305
Saved in:
8
Do you want to be roasted? : the boundaries of using dark humor as a brand-to-brand communication strategy
Saavedra, José Luis
;
Bhattarai, Ashok
;
Dang, Anh
; …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 220-237
Persistent link: https://www.econbiz.de/10014521188
Saved in:
9
Ride-sharing platforms : the effects of online social interactions on loyalty, mediated by perceived benefits
Zhang, Jing
;
Zhang, Linghua
;
Ma, Bei
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 698-713
Persistent link: https://www.econbiz.de/10014428167
Saved in:
10
The effect of E-commerce virtual live streamer socialness on consumers' experiential value : an empirical study based on Chinese E-commerce live streaming studios
Wu, Ruijuan
;
Liu, Jingjing
;
Chen, Shuai
;
Tong, Xing
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 714-733
Persistent link: https://www.econbiz.de/10014428168
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