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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of organizational computing and electronic commerce"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of brand management : an international journal"
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Search: subject_exact:"Online community"
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Social Web
258
Social web
258
Internet marketing
97
Online-Marketing
97
Consumer behaviour
94
Konsumentenverhalten
94
Brand management
69
Markenführung
69
social media
55
Viral marketing
50
Virales Marketing
50
Social network
48
Soziales Netzwerk
48
Brand image
44
Markenimage
44
Beziehungsmarketing
37
Relationship marketing
37
Brand
33
Markenartikel
33
Online retailing
27
Online-Handel
27
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22
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22
Web 2.0 technologies
22
Web 2.0-Technologien
22
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20
social networks
20
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19
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16
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user-generated content
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Kannan, P. K.
5
Stephen, Andrew T.
4
Bapna, Ravi
3
Dahl, Darren W.
3
Ford, Dianne P.
3
Ghose, Anindya
3
Lu, Shijie
3
Mason, Robert M.
3
Ofek, Elie
3
Palmatier, Robert W.
3
Rishika, Rishika
3
Wang, Xin
3
Zhu, Feng
3
Argyris, Young Anna
2
Bleier, Alexander
2
Boyd, D. Eric
2
Brooks, Gillian
2
Burtch, Gordon
2
Carlson, Jamie
2
Chintagunta, Pradeep K.
2
De Vries, Natalie Jane
2
Grewal, Dhruv
2
Gu, Yuan
2
Herhausen, Dennis
2
Hosanagar, Kartik
2
Janakiraman, Ramkumar
2
Jerath, Kinshuk
2
Katona, Zsolt
2
Lans, Ralf van der
2
Li, Zhuoxin
2
Lin, Mingfeng
2
Melewar, T. C.
2
Moe, Wendy W.
2
Moon, Sangkil
2
Muqaddam, Aziz
2
Nair, Harikesh
2
Nam, Hyoryung
2
Oestreicher-Singer, Gal
2
Ow, Terence T.
2
Sahoo, Nachiketa
2
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Journal of marketing
Journal of organizational computing and electronic commerce
Management science : journal of the Institute for Operations Research and the Management Sciences
The journal of brand management : an international journal
Journal of business research : JBR
436
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
213
International journal of internet marketing and advertising : IJIMA
145
Information systems research : ISR
141
SpringerLink / Bücher
137
Journal of management information systems : JMIS
115
Tourism management : research, policies, practice
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
106
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
96
Industrial marketing management : the international journal for industrial and high-tech firms
93
Business horizons
90
International journal of business information systems : IJBIS
84
Journal of marketing communications
83
International journal of hospitality management
82
International journal of advertising : the review of marketing communications
81
Psychology & marketing
81
Springer eBook Collection
81
Electronic commerce research
80
Management information systems : mis quarterly
77
Journal of internet commerce
75
Journal of marketing management : MM
71
Journal of promotion management : innovations in planning and applied research
70
Journal of travel and tourism marketing
68
The journal of product & brand management
68
Cogent business & management
65
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
Journal of information & knowledge management : JIKM
63
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
59
International journal of technology marketing : IJTMkt
59
Journal of advertising research
54
Corporate communications : an international journal
52
Journal of knowledge management
52
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ECONIS (ZBW)
259
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259
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1
What holds attention? : linguistic drivers of engagement
Berger, Jonah
;
Moe, Wendy W.
;
Schweidel, David A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 793-809
Persistent link: https://www.econbiz.de/10014325449
Saved in:
2
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
3
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
4
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
5
Fields of gold : scraping web data for marketing insights
Boegershausen, Johannes
;
Datta, Hannes
;
Borah, Abhishek
; …
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10013390578
Saved in:
6
Measuring the real-time stock market impact of firm-generated content
Lacka, Ewelina
;
Boyd, D. Eric
;
Ibikunle, Gbenga
; …
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 58-78
Persistent link: https://www.econbiz.de/10013390582
Saved in:
7
Monetary incentives and knowledge spillover : evidence from a natural experiment
Wang, Jing
;
Li, Gen
;
Hui, Kai-Lung
- In:
Management science : journal of the Institute for …
68
(
2022
)
5
,
pp. 3549-3572
Persistent link: https://www.econbiz.de/10013368700
Saved in:
8
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
9
Social media alleviates venture capital funding inequality for women and less connected entrepreneurs
Wang, Xiaoning
;
Wu, Lynn
;
Hitt, Lorin M.
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1093-1112
Persistent link: https://www.econbiz.de/10014513907
Saved in:
10
Leaders' personal branding and communication on professional social media platforms : motivations, processes, and outcomes
Venciute, Dominyka
;
Yue, Cen April
;
Thelen, Patrick D.
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 38-57
Persistent link: https://www.econbiz.de/10014447414
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