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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Virales Marketing"
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Virales Marketing
Consumer behaviour
782
Konsumentenverhalten
782
Online retailing
512
Online-Handel
512
Social Web
428
Social web
428
Internet marketing
390
Online-Marketing
389
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319
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Beziehungsmarketing
225
Relationship marketing
225
Einzelhandel
201
Retail trade
201
Viral marketing
142
Customer satisfaction
128
Kundenzufriedenheit
128
Brand management
118
Markenführung
118
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105
Werbewirkung
105
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96
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Dwivedi, Yogesh Kumar
3
Lu, Shijie
3
Rana, Nripendra P.
3
Wang, Xin
3
Abbasi, Amir Zaib
2
Bambauer-Sachse, Silke
2
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2
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2
Moro, Sérgio
2
Ofek, Elie
2
Rishika, Rishika
2
Sarmento, Eduardo Moraes
2
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2
Shankar, Amit
2
Skiera, Bernd
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Tafesse, Wondwesen
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Trusov, Michael
2
Viswanathan, Siva
2
Adamopoulos, Panagiotis
1
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1
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1
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Journal of marketing
Journal of promotion management : innovations in planning and applied research
Journal of retailing and consumer services
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
119
International journal of hospitality management
60
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
52
International journal of internet marketing and advertising : IJIMA
52
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
52
Tourism management : research, policies, practice
50
Information systems research : ISR
47
Journal of marketing communications
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
34
Electronic commerce research
32
Journal of hospitality marketing & management
32
Journal of management information systems : JMIS
31
Journal of electronic commerce research : JECR
30
Psychology & marketing
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
29
International journal of advertising : the quarterly review of marketing communications
28
International journal of contemporary hospitality management
27
Journal of internet commerce
27
International journal of electronic marketing and retailing : IJEMR
25
International journal of advertising : the review of marketing communications
24
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
23
Journal of travel and tourism marketing
21
Journal of advertising research
20
Journal of marketing management : MM
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
The journal of product & brand management
19
Technological forecasting & social change : an international journal
18
European journal of marketing : EJM
17
International journal of consumer studies
17
International journal of technology marketing : IJTMkt
16
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
Journal of marketing research : JMR
16
SpringerLink / Bücher
16
Business horizons
15
International journal of electronic commerce : IJEC
15
The journal of services marketing
15
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ECONIS (ZBW)
142
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1
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
2
Do cultural orientations moderate the effect of online review features on review helpfulness? : a case study of online movie reviews
Kong, Juan
;
Lou, Chen
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303382
Saved in:
3
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
4
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
5
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
6
Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
7
The effects of online review platforms on restaurant revenue, consumer learning, and welfare
Fang, Limin
- In:
Management science : journal of the Institute for …
68
(
2022
)
11
,
pp. 8116-8143
Persistent link: https://www.econbiz.de/10014279966
Saved in:
8
Website quality and users' intention to use digital libraries : examining users' attitudes, online co-creation experiences, and eWOM
Pourjahanshahi, Fatemeh
;
Mollahosseini, Ali
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014342236
Saved in:
9
Dynamic pricing with online reviews
Shin, Dongwook
;
Vaccari, Stefano
;
Zeevi, Assaf
- In:
Management science : journal of the Institute for …
69
(
2023
)
2
,
pp. 824-845
Persistent link: https://www.econbiz.de/10014294230
Saved in:
10
Do online peer reviews stimulate diners' continued log-in behavior : investigating the role of emotions in the O2O meal delivery apps context
Shah, Adnan Muhammad
;
Abbasi, Amir Zaib
;
Yan, Xiangbin
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014251981
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