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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of retailing"
~subject:"Konsumentenverhalten"
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Search: subject:"Management"
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Konsumentenverhalten
Consumer behaviour
253
Beziehungsmarketing
227
Relationship marketing
227
Einzelhandel
138
Retail trade
138
Brand management
128
Markenführung
128
Marketing management
127
Marketingmanagement
127
Customer satisfaction
66
Kundenzufriedenheit
66
Lieferantenmanagement
65
Supplier relationship management
65
Brand image
62
Markenimage
62
USA
61
United States
61
Distribution channel
53
Vertriebsweg
53
Brand
51
Markenartikel
49
Dienstleistungsqualität
45
Service quality
45
Salespeople
44
Verkaufspersonal
44
Online retailing
37
Online-Handel
36
Selling
36
Verkauf
36
E-commerce
34
Electronic Commerce
34
Innovation
32
Marketing
32
Social Web
32
Social web
32
Internet marketing
31
Online-Marketing
31
Innovation management
30
Innovationsmanagement
30
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141
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5
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Article
251
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2
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253
Aufsatz in Zeitschrift
253
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2
Collection of articles of several authors
2
Sammelwerk
2
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English
253
Author
All
Grewal, Dhruv
8
Kumar, V.
6
Fuchs, Christoph
5
Dahl, Darren W.
4
Kushwaha, Tarun
4
Neslin, Scott A.
4
Nordfält, Jens
4
Palmatier, Robert W.
4
Reinartz, Werner J.
4
Roggeveen, Anne L.
4
Schreier, Martin
4
Shankar, Venkatesh
4
Wieseke, Jan
4
Ailawadi, Kusum L.
3
Alavi, Sascha
3
Campo, Katia
3
Evanschitzky, Heiner
3
Ferraro, Rosellina
3
Geyskens, Inge
3
Gielens, Katrijn
3
Hamilton, Ryan
3
Haws, Kelly L.
3
Houston, Mark B.
3
Hult, G. Tomas M.
3
Jiang, Baojun
3
Kwak, Hyokjin
3
Lamberton, Cait
3
Lamey, Lien
3
Ma, Yu
3
Noble, Stephanie M.
3
Patrick, Vanessa M.
3
Pauwels, Koen
3
Puzakova, Marina
3
Rudolph, Thomas
3
Ruyter, Ko de
3
Steenkamp, Jan-Benedict E. M.
3
Verhoef, Peter C.
3
Walker Reczek, Rebecca
3
Wang, Jeff Jianfeng
3
White, Katherine
3
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Published in...
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Journal of marketing
Journal of retailing
Journal of business research : JBR
820
Journal of retailing and consumer services
772
International journal of hospitality management
309
The journal of product & brand management
305
The journal of brand management : an international journal
291
Psychology & marketing
196
Asia Pacific journal of marketing and logistics
179
The journal of services marketing
159
Journal of business ethics : JOBE
154
European journal of marketing : EJM
149
Journal of the Academy of Marketing Science
141
Journal of travel and tourism marketing
138
Journal of marketing communications
136
International journal of consumer studies
129
SpringerLink / Bücher
127
Marketing intelligence & planning
122
International journal of contemporary hospitality management
121
Journal of hospitality marketing & management
121
Cogent business & management
115
Journal of marketing management : MM
109
Journal of strategic marketing
106
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
104
International journal of retail & distribution management
103
Management science : journal of the Institute for Operations Research and the Management Sciences
103
Industrial marketing management : the international journal for industrial and high-tech firms
102
Marketing letters : a journal of research in marketing
96
The journal of consumer marketing
96
Tourism management : research, policies, practice
96
The service industries journal
91
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
89
Journal of international consumer marketing
89
The international review of retail, distribution and consumer research
89
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
83
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
International journal of internet marketing and advertising : IJIMA
80
Journal of fashion marketing and management
79
Journal of marketing research : JMR
79
Journal of promotion management : innovations in planning and applied research
79
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Source
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ECONIS (ZBW)
253
Showing
1
-
10
of
253
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date (newest first)
date (oldest first)
1
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
2
The impact of organic specialist store entry on category performance at incumbent stores
Maesen, Stijn
;
Lamey, Lien
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10013474262
Saved in:
3
Navigating the last mile : the demand effects of click-and-collect order fulfillment
Gielens, Katrijn
;
Gijsbrechts, Els
;
Geyskens, Inge
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 158-178
Persistent link: https://www.econbiz.de/10012593261
Saved in:
4
When and why consumers react negatively to brand acquisitions : a values authenticity account
Biraglia, Alessandro
;
Fuchs, Christoph
;
Maira, Elisa
; …
- In:
Journal of marketing
87
(
2023
)
4
,
pp. 601-617
Persistent link: https://www.econbiz.de/10014325387
Saved in:
5
The clock is tickin-Or is it? : customer satisfaction response to waiting shorter vs. longer than expected during a service encounter
Caruelle, Delphine
;
Lervik-Olsen, Line
;
Gustafsson, Anders
- In:
Journal of retailing
99
(
2023
)
2
,
pp. 247-264
Persistent link: https://www.econbiz.de/10014321982
Saved in:
6
Sustaining shopping momentum in retail malls using real-time messaging
Vakeel, Khadija Ali
;
Fudurić, Morana
;
Viswanathan, Vijay
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 102-114
Persistent link: https://www.econbiz.de/10014283364
Saved in:
7
Do shoppers choose the same brand on the next trip when facing the same context? : an empirical investigation in FMCG retailing
Koll, Oliver
;
Plank, Andreas
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10013535711
Saved in:
8
Information search and product returns across mobile and traditional online channels
Zhang, Yufei
;
Voorhees, Clay M.
;
Chen, Lin
;
Chiang, Jeongwen
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 260-276
Persistent link: https://www.econbiz.de/10013364282
Saved in:
9
Managing a global retail brand in different markets : meta-analyses of customer responses to service encounters
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 294-314
Persistent link: https://www.econbiz.de/10013364286
Saved in:
10
Healthy foods, healthy sales? : cross-category effects of a loyalty program promoting sales of fruit and vegetables
Panzone, Luca A.
;
Tocco, Barbara
;
Brečić, Ružica
; …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 85-103
Persistent link: https://www.econbiz.de/10014527095
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