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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Brand management"
~subject:"Loyalty program"
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Brand management
Loyalty program
Sales promotion
86
Verkaufsförderung
86
Consumer behaviour
65
Konsumentenverhalten
65
Einzelhandel
24
Retail trade
24
Preismanagement
23
Pricing strategy
23
Beziehungsmarketing
11
Relationship marketing
11
Food retailing
9
Lebensmitteleinzelhandel
9
Rabatt
9
Rebate
9
Ladengestaltung
8
Low-cost strategy
8
Niedrigpreisstrategie
8
Store design
8
Advertising effects
7
Markenführung
7
Online retailing
7
Online-Handel
7
Theorie
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Theory
7
Werbewirkung
7
Advertising
6
Kundenbindungsprogramm
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USA
6
United States
6
Werbung
6
Brand
5
Einzelhandelspreis
5
Internet marketing
5
Markenartikel
5
Online-Marketing
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Retail price
5
price promotion
5
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Abril Barrie, Carmen
1
Arora, Neeraj
1
Aurier, Philippe
1
Bai, Peijie
1
Cohen, Justin
1
De Canio, Francesca
1
Ewing, Michael
1
Faulkner, Margaret
1
Garrido-Morgado, Álvaro
1
Geng, Xianjun
1
González, Eva M.
1
González-Benito, Óscar
1
Henderson, Ty
1
Hu, Xiaojian
1
Huang, Zongsheng
1
Ieva, M.
1
Jin, Hyun Seung
1
Kuo, Hsiao-Ching
1
Li, Zonghuo
1
Liu, De
1
Lopez-Lomelí, Miguel A.
1
Meyer, Jan-Hinrich
1
Montazeri, Samaneh
1
Mussol, Sarah
1
Nakhata, Chinintorn
1
Nguyen, Cathy
1
Romaniuk, Jenni
1
Sanchez, Joaquin
1
Sere de Lanauze, Gilles
1
Stakhovych, Stanislav
1
Tamaddoni, Ali
1
Wang, Di
1
Whinston, Andrew B.
1
Xu, Liangcheng
1
Yang, Wensheng
1
Yao, Gang
1
Zhang, Yue
1
Ziliani, C.
1
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Journal of marketing
Journal of retailing and consumer services
Journal of promotion management : JPM
9
Journal of business research : JBR
8
Journal of promotion management : innovations in planning and applied research
6
Journal of retailing
5
Marketing letters : a journal of research in marketing
5
Journal of marketing research : JMR
4
The international review of retail, distribution and consumer research
4
International journal of contemporary hospitality management
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
The journal of consumer marketing
3
European journal of marketing : EJM
2
European journal of operational research : EJOR
2
Information systems research : ISR
2
International journal of retail & distribution management
2
Inventi impact: retailing & consumer services
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of economics & management strategy : JEMS
2
Journal of revenue and pricing management
2
Journal of the Academy of Marketing Science
2
Marketing intelligence & planning
2
Schriften zum europäischen Management
2
A reader in marketing communications
1
Advances in information systems and management science
1
American business review
1
Australasian marketing journal
1
Brand the Future : systematische Markenentwicklung im B2B
1
Business and Economic Research : BER
1
CARESS working paper
1
CUDARE working paper series
1
California management review
1
Cutting edge international research
1
Das Franchise-System : Handbuch für Franchisegeber und Franchisenehmer
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Dimensionen der Logistik : Funktionen, Institutionen und Handlungsebenen
1
Economic research report
1
European research studies
1
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
1
Faculty & research / Insead : working paper series
1
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ECONIS (ZBW)
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1
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
2
Coupon promotion and inventory strategies of a supplier considering an e-commerce platform's omnichannel coupons
Zhang, Yue
;
Hu, Xiaojian
;
Yao, Gang
;
Xu, Liangcheng
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014462174
Saved in:
3
Better support for supportive jobs : how to improve brand performance through better compensation and training for in-store merchandisers
Meyer, Jan-Hinrich
;
González, Eva M.
;
Lopez-Lomelí, …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209452
Saved in:
4
Omnichannel retailing operations with coupon promotions
Li, Zonghuo
;
Yang, Wensheng
;
Jin, Hyun Seung
;
Wang, Di
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012431670
Saved in:
5
Empirical decomposition of customer responses to discount coupons in online FMCG retailing
Montazeri, Samaneh
;
Tamaddoni, Ali
;
Stakhovych, Stanislav
; …
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012431682
Saved in:
6
Dynamic cooperative promotion in the presence of consumer reference effect with competing retailers
Huang, Zongsheng
;
Bai, Peijie
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012502665
Saved in:
7
When retailers and manufacturers advertise together : examining the effect of co-operative advertising on ad reach and memorability
Nguyen, Cathy
;
Romaniuk, Jenni
;
Cohen, Justin
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012268987
Saved in:
8
Developing in-store brand strategies and relational expression through sales promotions
Mussol, Sarah
;
Aurier, Philippe
;
Sere de Lanauze, Gilles
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 241-250
Persistent link: https://www.econbiz.de/10011995588
Saved in:
9
Daily deal shoppers : what drives social couponing?
Ieva, M.
;
De Canio, Francesca
;
Ziliani, C.
- In:
Journal of retailing and consumer services
40
(
2018
),
pp. 299-303
Persistent link: https://www.econbiz.de/10011801990
Saved in:
10
Consumer avoidance of specially priced items during social coupon redemption
Nakhata, Chinintorn
;
Kuo, Hsiao-Ching
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 287-293
Persistent link: https://www.econbiz.de/10011629307
Saved in:
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