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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Marketing management"
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Search: subject_exact:"Product image"
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Marketing management
Brand image
305
Markenimage
305
Consumer behaviour
269
Konsumentenverhalten
269
Brand management
203
Markenführung
203
Brand
113
Markenartikel
112
Beziehungsmarketing
74
Relationship marketing
74
Einzelhandel
47
Retail trade
47
Social Web
40
Social web
40
Internet marketing
30
Online-Marketing
30
Customer satisfaction
28
Kundenzufriedenheit
28
Online retailing
27
Online-Handel
27
Luxury goods
23
Luxusgüter
23
Advertising effects
21
Werbewirkung
21
Brand loyalty
19
Corporate reputation
18
Firmenimage
18
Handelsmarke
18
Markentreue
18
Store brand
18
Viral marketing
18
Virales Marketing
18
Confidence
17
Designation of origin
17
Herkunftsbezeichnung
17
Vertrauen
17
Dienstleistungsqualität
16
Service quality
16
Marketingmanagement
15
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15
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Affonso, Felipe M.
1
Ailawadi, Kusum L.
1
Anselmsson, Johan
1
Argo, Jennifer J.
1
Balachander, Subramanian
1
Barone, Michael J.
1
Baumann, Chris
1
Bondesson, Niklas
1
Chen, Haipeng
1
Chen, Pao-Zhen
1
Chen, Yi-Chong
1
Choi, Woo Jin
1
Datta, Hannes
1
Della Lena, Sebastiano
1
Eisingerich, Andreas B
1
Gray, David
1
Heerde, Harald J. van
1
Heitmann, Mark
1
Huang, Yung-Chuan
1
Iacobucci, Dawn
1
Janiszewski, Chris A.
1
Jebrajakrithy, Charles
1
Jewell, Robert D.
1
Johnson, Lester W.
1
Kwak, Hyokjin
1
Lehmann, Donald R.
1
Li, Krista J.
1
Lin, Guan-Yi
1
Liu, Yan
1
MacInnis, Deborah J.
1
Mirzaei, Abas
1
Neslin, Scott A.
1
Park, C. Whan
1
Popa, Monica
1
Priester, Joseph
1
Puzakova, Marina
1
Rocereto, Joseph F.
1
Smith, Malcolm C.
1
Stahl, Florian
1
Su, Zheng-Cheng
1
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Journal of marketing
Journal of retailing and consumer services
Journal of business research : JBR
32
The journal of product & brand management
23
The journal of brand management : an international journal
16
European journal of marketing : EJM
15
Journal of marketing communications
11
Journal of the Academy of Marketing Science
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of marketing management : MM
9
Journal of strategic marketing
9
Cogent business & management
7
The marketing review
6
International journal of internet marketing and advertising : IJIMA
5
International marketing review
5
International review on public and non-profit marketing
5
Journal of global marketing
5
Journal of marketing for higher education
5
Journal of promotion management : innovations in planning and applied research
5
Business horizons
4
European research studies
4
Journal of fashion marketing and management
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Marketing intelligence & planning
4
The journal of asset management
4
EuroMed journal of business
3
European journal of marketing
3
Gabler Edition Wissenschaft / Innovatives Markenmanagement
3
International journal of advertising : the review of marketing communications
3
International journal of emerging markets
3
International journal of retail & distribution management
3
Journal of business ethics : JOBE
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of internet commerce
3
Journal of retailing
3
Management research review
3
Marketing letters : a journal of research in marketing
3
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ECONIS (ZBW)
15
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1
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15
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date (oldest first)
1
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
2
Why do consumers prefer one brand over another? : the economics and sociology of brand competitiveness
Della Lena, Sebastiano
;
Timming, Andrew R.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364496
Saved in:
3
How marketing strategy, perceived value and brand image influence WOM outcomes : the sharing economy perspective
Huang, Yung-Chuan
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013366388
Saved in:
4
Exploring the effect of Starbucks' green marketing on consumers' purchase decisions from consumers' perspective
Tsai, Pei-Hsuan
;
Lin, Guan-Yi
;
Zheng, Yu-Lin
;
Chen, Yi-Chong
- In:
Journal of retailing and consumer services
56
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012389986
Saved in:
5
How well does consumer-based brand equity align with sales-based brand equity and marketing-mix response?
Datta, Hannes
;
Ailawadi, Kusum L.
;
Heerde, Harald J. van
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011697740
Saved in:
6
The effects of products' aesthetic design on demand and marketing-mix effectiveness : the role of segment prototypicality and brand consistency
Liu, Yan
;
Li, Krista J.
;
Chen, Haipeng
;
Balachander, …
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011636855
Saved in:
7
The impact of brand health on customer equity
Mirzaei, Abas
;
Baumann, Chris
;
Johnson, Lester W.
; …
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 8-16
Persistent link: https://www.econbiz.de/10011598531
Saved in:
8
The influence of relationship marketing orientation on brand equity in banks
Yoganathan, Dhanushanthini
;
Jebrajakrithy, Charles
; …
- In:
Journal of retailing and consumer services
26
(
2015
),
pp. 14-22
Persistent link: https://www.econbiz.de/10011347849
Saved in:
9
Brand value chain in practise; the relationship between mindset and market performance metrics : a study of the Swedish market for FMCG
Anselmsson, Johan
;
Bondesson, Niklas
- In:
Journal of retailing and consumer services
25
(
2015
),
pp. 58-70
Persistent link: https://www.econbiz.de/10011313600
Saved in:
10
When humanizing brands goes wrong : the detrimental effect of brand anthropomorphization amid product wrongdoings
Puzakova, Marina
;
Kwak, Hyokjin
;
Rocereto, Joseph F.
- In:
Journal of marketing
77
(
2013
)
3
,
pp. 81-100
Persistent link: https://www.econbiz.de/10009747821
Saved in:
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