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~isPartOf:"Journal of marketing"
~isPartOf:"Journal of travel and tourism marketing"
~subject:"Markenführung"
~subject:"United States"
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Search: subject_exact:"Beziehungsmanagement"
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Markenführung
United States
Beziehungsmarketing
239
Relationship marketing
239
Consumer behaviour
117
Konsumentenverhalten
117
Customer satisfaction
80
Kundenzufriedenheit
80
Dienstleistungsqualität
59
Service quality
59
Holiday behaviour
38
Urlaubsverhalten
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Brand management
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loyalty
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48
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Hyun, Sunghyup Sean
4
Ahn, Jiseon
3
Kaushik, Arun Kumar
3
Kumar, Vikas
3
Back, Ki-Joon
2
Eggert, Andreas
2
Han, Heesup
2
Kim, Insin
2
Kumar, V.
2
Kwak, Hyokjin
2
Neslin, Scott A.
2
Puzakova, Marina
2
Tung, Vincent Wing Sun
2
Ahearne, Michael
1
Ahn, Young-joo
1
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1
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1
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1
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1
Barišić, Petra
1
Batra, Rajeev
1
Bei, Zhiling
1
Bhagwat, Yashoda
1
Bitner, Mary Jo
1
Bleier, Alexander
1
Borraz, Stéphane
1
Brady, Michael K.
1
Brooks, Gillian
1
Brown, Stephen Walter
1
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Cai, Gangwei
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Chabuk, Timur
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Chan, Ambrose Pak Ho
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1
Chi, Xiaoting
1
Connors, Scott
1
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1
Dion, Delphine
1
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1
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Journal of marketing
Journal of travel and tourism marketing
Journal of business research : JBR
148
Journal of retailing and consumer services
119
The journal of product & brand management
99
The journal of brand management : an international journal
85
International journal of hospitality management
64
Industrial marketing management : the international journal for industrial and high-tech firms
41
Psychology & marketing
34
The journal of services marketing
33
International journal of internet marketing and advertising : IJIMA
30
Marketing intelligence & planning
29
SpringerLink / Bücher
29
Asia Pacific journal of marketing and logistics
28
Cogent business & management
26
European journal of marketing : EJM
25
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
25
Journal of promotion management : innovations in planning and applied research
25
Journal of strategic marketing
25
Journal of hospitality marketing & management
24
International journal of contemporary hospitality management
23
Journal of the Academy of Marketing Science
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
The journal of business & industrial marketing
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Services marketing quarterly
19
Journal of marketing management : MM
18
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
16
Business horizons
15
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
Journal of fashion marketing and management
15
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
14
Journal of service management
14
The service industries journal
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of marketing communications
13
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
13
Tourism management : research, policies, practice
13
European journal of marketing
12
Global business review
12
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ECONIS (ZBW)
48
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1
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
2
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
3
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
4
The one-party versus third-party platform conundrum : how can brands thrive?
Bei, Zhiling
;
Gielens, Katrijn
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 253-274
Persistent link: https://www.econbiz.de/10014245087
Saved in:
5
A patterns perspective of customers' brand experiences with robotics in hospitality
Tung, Vincent Wing Sun
;
Tse, Serene Wai Tsz
- In:
Journal of travel and tourism marketing
40
(
2023
)
1
,
pp. 75-89
Persistent link: https://www.econbiz.de/10014285201
Saved in:
6
The platformization of brands
Wichmann, Julian R. K.
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
7
The antecedents and consequences of brand authenticity in the restaurant industry : robot service employees versus human service employees
Hwang, Jinsoo
;
Kim, Heather Markham
;
Joo, Kyu-Hyeon
; …
- In:
Journal of travel and tourism marketing
39
(
2022
)
2
,
pp. 256-270
Persistent link: https://www.econbiz.de/10013352878
Saved in:
8
They're just not that into you : how to leverage existing consumer-brand relationships through social psychological distance
Connors, Scott
;
Khamitov, Mansur
;
Thomson, Matthew
; …
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 92-108
Persistent link: https://www.econbiz.de/10012608718
Saved in:
9
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
10
Attributes of medical tourism destination brands : case study of the Korean medical tourism market
Yu, Jongsik
;
Seo, Jungwoon
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
38
(
2021
)
1
,
pp. 107-121
Persistent link: https://www.econbiz.de/10012440375
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