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~isPartOf:"Journal of marketing"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"The journal of personal selling & sales management : JPSSM"
~isPartOf:"The service industries journal"
~subject:"Agency theory"
~subject:"Kundenwert"
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Search: subject:"B-to-B-Marketing"
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Agency theory
Kundenwert
B-to-B-Marketing
77
Business-to-business marketing
77
Lieferantenmanagement
33
Supplier relationship management
33
Beziehungsmarketing
25
Relationship marketing
25
Salespeople
22
Verkaufspersonal
22
Selling
13
Verkauf
13
Customer value
9
Marketing management
9
Marketingmanagement
9
business-to-business marketing
9
Customer satisfaction
8
Dienstleistungsqualität
8
Kundenzufriedenheit
8
Service quality
8
Consumer behaviour
7
Konsumentenverhalten
7
Market segmentation
6
Marktsegmentierung
6
Confidence
5
E-commerce
5
Electronic Commerce
5
Erfolgsfaktor
5
Portfolio selection
5
Portfolio-Management
5
Success factor
5
USA
5
United States
5
Vertrauen
5
sales management
5
Online retailing
4
Online-Handel
4
Social Web
4
Social web
4
Dienstleistungssektor
3
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Article
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12
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Bolton, Ruth N.
4
Hutt, Michael D.
4
Tarasi, Crina O.
4
Walker, Beth A.
4
Billett, Matthew T.
2
Selnes, Fred
2
Anderson, Erin
1
Ashill, Nicholas Jeremy
1
Ashok, Mona
1
Coughlan, Anne T.
1
Crecelius, Andrew T.
1
Hemphill, Elizabeth
1
Iacobucci, Dawn
1
Järvi, Pentti
1
Khan, M. Sajid
1
Kumar, V.
1
Lam, Son K.
1
Lawrence, Justin M.
1
Leone, Robert P.
1
Munnukka, Juha
1
Naumann, Earl R.
1
Outi, Uusitalo
1
Pathak, Buddhi
1
Petersen, J. Andrew
1
Rouziès, Dominique
1
Scheer, Lisa K.
1
Semaan, Rania
1
Tan, Yin Leng
1
Williams, Paul Jeremy
1
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Journal of marketing
Marketing intelligence & planning
The journal of personal selling & sales management : JPSSM
The service industries journal
Industrial marketing management : the international journal for industrial and high-tech firms
40
The journal of business & industrial marketing
13
Journal of business-to-business marketing
8
Journal of business research : JBR
7
Beiträge zum Controlling
4
Innovation in pricing : contemporary theories and best practices
4
Marketing theory
4
Creating and managing superior customer value
3
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
Gabler Edition Wissenschaft / Business-to-Business-Marketing
2
Handbook of business-to-business marketing
2
Journal of customer behaviour
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of service research
2
Kontrakte, Geschäftsbeziehungen, Netzwerke - Marketing und neue Institutionenökonomik
2
Management decision : MD
2
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Berichte aus der Betriebswirtschaft
1
Business relationship management and marketing
1
Business strategy and the environment
1
California management review
1
Doctoral dissertation
1
ERIM report series research in management
1
Edition scientifique
1
Entrepreneurial challenges in the 21st century : creating stakeholder value co-creation
1
European research on management and business economics
1
Faculty & research / Insead : working paper series
1
Gabler Edition Wissenschaft / Kundenmanagement & Electronic Commerce
1
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
INSEAD Working Paper
1
Information systems and e-business management : ISeB
1
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
International business and economics research journal
1
International journal of business and emerging markets : IJBEM
1
International journal of procurement management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
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ECONIS (ZBW)
12
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1
Value co-creation in the B2B context : a conceptual framework and its implications
Pathak, Buddhi
;
Ashok, Mona
;
Tan, Yin Leng
- In:
The service industries journal
42
(
2022
)
3/4
,
pp. 178-205
Persistent link: https://www.econbiz.de/10013167417
Saved in:
2
Salesperson dual agency in price negotiations
Lawrence, Justin M.
;
Scheer, Lisa K.
;
Crecelius, Andrew T.
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 89-109
Persistent link: https://www.econbiz.de/10012485585
Saved in:
3
Drivers of contract renewal in international B2B services : a firm-level analysis
Williams, Paul Jeremy
;
Khan, M. Sajid
;
Semaan, Rania
; …
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 358-376
Persistent link: https://www.econbiz.de/10011706982
Saved in:
4
Impact of service quality dimensions on the formation of customer value in B To B services
Munnukka, Juha
;
Järvi, Pentti
;
Outi, Uusitalo
- In:
Marketing intelligence & planning
31
(
2013
)
3
,
pp. 286-299
Persistent link: https://www.econbiz.de/10009760640
Saved in:
5
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
6
Balancing risk and return in a customer portfolio
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Hutt, Michael D.
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009159910
Saved in:
7
A comment on "Balancing risk and return in a customer portfolio"
Selnes, Fred
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 18-20
Persistent link: https://www.econbiz.de/10009261627
Saved in:
8
"Balancing risk and return in a customer portfolio" : a reply
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Hutt, Michael D.
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 23-26
Persistent link: https://www.econbiz.de/10009266646
Saved in:
9
"Balancing risk and return in a customer portfolio" : a comment
Billett, Matthew T.
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 21-23
Persistent link: https://www.econbiz.de/10009266654
Saved in:
10
Commentaries and rejoinder to "Balancing risk and return in a customer portfolio"
In:
Journal of marketing
75
(
2011
)
3
,
pp. 18-26
Persistent link: https://www.econbiz.de/10009266936
Saved in:
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