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~isPartOf:"Journal of marketing"
~isPartOf:"Psychology & marketing"
~isPartOf:"Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Marketing implementation"
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Marketing management
173
Marketingmanagement
173
Consumer behaviour
46
Konsumentenverhalten
46
USA
28
United States
28
Marketing
22
Theorie
22
Theory
22
Beziehungsmarketing
14
Relationship marketing
14
Deutschland
12
Germany
12
Brand image
11
Brand management
11
Markenführung
11
Markenimage
11
Advertising effects
10
Werbewirkung
10
Firm performance
9
Unternehmenserfolg
9
Advertising
8
Werbung
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Internet marketing
7
Online-Marketing
7
marketing strategy
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Brand
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Markenartikel
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Marketing theory
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Psychology of advertising
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Werbepsychologie
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Cause-Related Marketing
4
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170
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Aufsatz in Zeitschrift
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173
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English
133
German
40
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Kumar, V.
6
Homburg, Christian
4
Varadarajan, Poondi Rajan
4
Albers, Sönke
3
Day, George S.
3
Grewal, Rajdeep
3
Kleinaltenkamp, Michael
3
Spence, Charles
3
Brettel, Malte
2
Colbert, François
2
Grewal, Dhruv
2
Günter, Bernd
2
Hanssens, Dominique M.
2
Humphreys, Ashlee
2
Jaworski, Bernard J.
2
Kalra, Ajay
2
Kushwaha, Tarun
2
Lamey, Lien
2
MacInnis, Deborah J.
2
Morgan, Neil A.
2
Palmatier, Robert W.
2
Park, C. Whan
2
Pauwels, Koen
2
Rego, Lopo L.
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Simon, Hermann
2
Venkatesan, Rajkumar
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Verhoef, Peter C.
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Adler, Jost
1
Affonso, Felipe M.
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Ahearne, Michael
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Ailawadi, Kusum L.
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Akdeniz, Billur
1
Akram, Muhammad Shakaib
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Althuizen, Niek
1
Andrews, Demetra
1
Argo, Jennifer J.
1
Artz, Martin
1
Aspara, Jaakko
1
Bailey, Ainsworth A.
1
Balachander, Subramanian
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Journal of marketing
Psychology & marketing
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
Journal of business research : JBR
318
Industrial marketing management : the international journal for industrial and high-tech firms
243
Journal of strategic marketing
183
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
104
Marketing intelligence & planning
81
Journal of retailing and consumer services
79
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
The marketing review
48
Asia Pacific journal of marketing and logistics
46
Business horizons
45
International marketing review
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Journal of advertising research
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
International journal of technology marketing : IJTMkt
40
The journal of product & brand management
40
Journal of business economics : JBE
39
Harvard-Business-Manager : das Wissen der Besten
38
Marketing letters : a journal of research in marketing
37
AMS review : official publication of the Academy of Marketing Science
36
Journal of business ethics : JOBE
35
Cogent business & management
34
Harvard business review : HBR
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of business-to-business marketing
30
Journal of retailing
30
Marketing theory
30
International journal of internet marketing and advertising : IJIMA
29
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ECONIS (ZBW)
173
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1
Marketing analytics : the bridge between customer psychology and marketing decision-making
Basu, Rituparna
;
Lim, Weng Marc
;
Kumar, Anil
;
Kumar, Satish
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2588-2611
Persistent link: https://www.econbiz.de/10014432503
Saved in:
2
Influencer marketing : when and why Gen Z consumers avoid influencers and endorsed brands
Pradhan, Debasis
;
Kuanr, Abhisek
;
Pahi, Sampa Anupurba
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10013465206
Saved in:
3
The impact of organic specialist store entry on category performance at incumbent stores
Maesen, Stijn
;
Lamey, Lien
- In:
Journal of marketing
87
(
2023
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10013474262
Saved in:
4
Should companies hope instead? : the role of verbal cues in consumers' evaluation of cause-related marketing (CRM)
Lagomarsino, Maria
;
Lemarié, Linda
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 227-238
Persistent link: https://www.econbiz.de/10012796089
Saved in:
5
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
6
Role of artificial intelligence in marketing strategies and performance
Wu, Chih-Wen
;
Monfort, Abel
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 484-496
Persistent link: https://www.econbiz.de/10014290755
Saved in:
7
Strategic use of immersive media and narrative message in virtual marketing : understanding the roles of telepresence and transportation
Chen, Chen
;
Yao, Mike Z.
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 524-542
Persistent link: https://www.econbiz.de/10012817130
Saved in:
8
Influencer marketing effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
9
Cause-related marketing of luxury brands : nudging materialists to act prosocially
Kim, Sukhyun
;
Park, Kiwan
;
Shrum, L. J.
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1204-1217
Persistent link: https://www.econbiz.de/10013280077
Saved in:
10
How to communicate typical-local foods to improve food tourism attractiveness
Savelli, Elisabetta
;
Gregory-Smith, Diana
;
Murmura, Federica
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1350-1369
Persistent link: https://www.econbiz.de/10013280103
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