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~isPartOf:"Journal of marketing"
~isPartOf:"Psychology & marketing"
~subject:"Funktechnik"
~subject:"Online-Marketing"
~subject:"United States"
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Funktechnik
Online-Marketing
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Mobile Anwendung
13
Mobile application
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Journal of marketing
Psychology & marketing
International journal of networking and virtual organisations : IJNVO
12
Journal of retailing and consumer services
7
Telecommunications policy : the international journal of digital economy, data sciences and new media
7
Journal of business research : JBR
6
Electronic commerce research
5
International journal of business information systems : IJBIS
5
International journal of information technology and management : IJITM
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of internet commerce
5
SpringerLink / Bücher
5
Computers & operations research : and their applications to problems of world concern ; an international journal
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
4OR : a quarterly journal of operations research
3
Business horizons
3
Handbook of research in mobile business : technical, methodological, and social perspectives
3
INFOR : information systems and operational research
3
Information economics and policy : IEP
3
Information systems and e-business management : ISeB
3
Information systems research : ISR
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of internet marketing and advertising : IJIMA
3
Journal of advertising research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Management information systems : mis quarterly
3
Management science : journal of the Institute for Operations Research and the Management Sciences
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Pervasive advertising
3
Technological forecasting & social change : an international journal
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The journal of applied business research
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CESifo working papers
2
European journal of operational research : EJOR
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Fraunhofer ISI discussion papers innovation systems and policy analysis
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Handbook of research on effective advertising strategies in the social media age
2
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Harvard-Business-Manager : das Wissen der Besten
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of hospitality management
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ECONIS (ZBW)
7
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1
Managing the versioning decision over an app's lifetime
Lee, Seoungwoo
;
Zhang, Jie
;
Wedel, Michel
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 44-62
Persistent link: https://www.econbiz.de/10012662139
Saved in:
2
Augmented reality advertising via a mobile app
Sung, Eunyoung
;
Han, Dai-In Danny
;
Choi, Yung Kyun
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 543-558
Persistent link: https://www.econbiz.de/10012817135
Saved in:
3
Return on engagement initiatives : a study of a business-to-business mobile app
Gill, Manpreet
;
Sridhar, Shrihari
;
Grewal, Rajdeep
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 45-66
Persistent link: https://www.econbiz.de/10011734796
Saved in:
4
The implications of offering free versions for the performance of paid mobile apps
Arora, Sandeep
;
Hofstede, Frenkel ter
;
Mahajan, Vijay
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 62-78
Persistent link: https://www.econbiz.de/10011776893
Saved in:
5
Beyond the usefulness of branded applications : insights from consumer-brand engagement and self-construal perspectives
Fang, Yu-Hui
- In:
Psychology & marketing
34
(
2017
)
1
,
pp. 40-58
Persistent link: https://www.econbiz.de/10011637205
Saved in:
6
To "free" or not to "free" : trait predictors of mobile app purchasing tendencies
Dismore, John B.
;
Swani, Kunal
;
Dugan, Riley G.
- In:
Psychology & marketing
34
(
2017
)
2
,
pp. 227-244
Persistent link: https://www.econbiz.de/10011638750
Saved in:
7
News media channels : complements or substitutes? ; evidence from mobile phone usage
Xu, Jiao
;
Forman, Christopher
;
Kim, Jun B.
;
Ittersum, …
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 97-112
Persistent link: https://www.econbiz.de/10010381384
Saved in:
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