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~isPartOf:"Journal of marketing"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Customer satisfaction"
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Customer satisfaction
Consumer behaviour
646
Konsumentenverhalten
646
Brand management
319
Markenführung
319
Brand image
261
Markenimage
261
Brand
213
Markenartikel
211
Beziehungsmarketing
134
Relationship marketing
134
Social Web
70
Social web
70
Internet marketing
61
Online-Marketing
61
Luxury goods
54
Luxusgüter
54
Advertising effects
47
Marketing management
47
Marketingmanagement
47
Werbewirkung
47
Emotion
46
Viral marketing
36
Virales Marketing
36
Einzelhandel
31
Retail trade
31
Kundenzufriedenheit
29
USA
29
United States
29
Advertising
27
Personality psychology
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Persönlichkeitspsychologie
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Preismanagement
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Pricing strategy
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Werbung
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Brand loyalty
26
Brand extension
23
Corporate Social Responsibility
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Corporate social responsibility
23
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29
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29
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Affonso, Felipe M.
1
Ahmadi, Hormoz
1
Allard, Thomas
1
Allen, B. J.
1
Baylghomog, Steven W.
1
Billore, Soniya
1
Brady, Michael K.
1
Brandão, Amélia Maria Pinto da Cunha
1
Casidy, Riza
1
Dahl, Darren W.
1
Deng, Xiaoyan
1
Doh, Sun-Jae
1
Dunn, Lea H.
1
Durante, Kristina M.
1
Díaz García, Estrella
1
Fatma, Mobin
1
Fazal-e-Hasan, Syed
1
Fernandes, Daniel
1
Fornell, Claes
1
Giebelhausen, Michael
1
Gil Saura, Irene
1
Godfrey, Andrea
1
Gopaldas, Ahir
1
Gretz, Richard T.
1
Han, Kyuhong
1
Haumann, Till
1
Haverila, Kai
1
Haverila, Matti
1
Hosseinpour, Masoumeh
1
Houston, Mark B.
1
Hu, Jing
1
Hult, G. Tomas M.
1
Johnson, Lester W.
1
Jung, Jihye
1
Keh, Hean Tat
1
Keiningham, Timothy
1
Kelly, Louise
1
Khan, Imran
1
Kim, Aekyoung
1
Kim, Eun-Ho
1
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Journal of marketing
The journal of brand management : an international journal
Journal of retailing and consumer services
319
International journal of hospitality management
184
Journal of business research : JBR
151
The journal of services marketing
101
Journal of hospitality marketing & management
91
Journal of travel and tourism marketing
85
International journal of contemporary hospitality management
77
Cogent business & management
73
Services marketing quarterly
58
Tourism management : research, policies, practice
56
The service industries journal
50
Psychology & marketing
48
Asia Pacific journal of marketing and logistics
47
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
47
International journal of electronic marketing and retailing : IJEMR
42
Service business
41
Journal of strategic marketing
39
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
39
Journal of service management
38
Journal of service research : JSR
38
Tourism management perspectives : TMP
36
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
35
The international journal of bank marketing : IJBM
34
European journal of marketing : EJM
33
The international review of retail, distribution and consumer research
30
International journal of retail and distribution management
27
The TQM journal : the international review of organizational improvement
27
International journal of quality and service sciences
26
Journal of Islamic marketing
26
Journal of air transport management
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
26
Journal of the Academy of Marketing Science
26
International journal of retail & distribution management
25
Journal of Asian finance, economics and business : JAFEB
25
Total quality management & business excellence
25
International journal of business information systems : IJBIS
24
International journal of services and operations management
23
International journal of services, economics and management
23
Journal of internet commerce
23
Marketing intelligence & planning
23
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ECONIS (ZBW)
29
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29
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1
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
2
How political identity shapes customer satisfaction
Fernandes, Daniel
;
Ordabayeva, Nailya
;
Han, Kyuhong
; …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 116-134
Persistent link: https://www.econbiz.de/10013438834
Saved in:
3
An integrated model of retail brand equity : the role of consumer shopping experience and shopping value
Zhang, Chi
;
Vorhies, Douglas W.
;
Zhou, Wenkai
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 398-413
Persistent link: https://www.econbiz.de/10014372592
Saved in:
4
Platform exploitation : when service agents defect with customers from online service platforms
Zhou, Qiang
;
Allen, B. J.
;
Gretz, Richard T.
;
Houston, …
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 105-125
Persistent link: https://www.econbiz.de/10013258793
Saved in:
5
When do consumers prefer AI-enabled customer service? : the interaction effect of brand personality and service provision type on brand attitudes and purchase intentions
Yang, Chen
;
Hu, Jing
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 167-189
Persistent link: https://www.econbiz.de/10013170552
Saved in:
6
Gratifications sought versus gratifications achieved in online brand communities : satisfaction and motives of lurkers and posters
McLaughlin, Caitlin
;
Haverila, Kai
;
Haverila, Matti
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 190-207
Persistent link: https://www.econbiz.de/10013170633
Saved in:
7
The role of transactionality of mobile branded apps in brand experience and its impact on loyalty
Plotkina, Daria
;
Rabeson, Landisoa
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 470-483
Persistent link: https://www.econbiz.de/10013391064
Saved in:
8
Self-construal on brand fan pages : the mediating effect of para-social interaction and consumer engagement on brand loyalty
Kim, Eun-Ho
;
Yoo, Dongho
;
Doh, Sun-Jae
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 254-271
Persistent link: https://www.econbiz.de/10012550272
Saved in:
9
Nonlinear relationship between brand experience and customer satisfaction in the hospitality sector: an exploratory study
Olaoke, Ridhwan O.
;
Baylghomog, Steven W.
;
Tümer, Mustafa
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 643-656
Persistent link: https://www.econbiz.de/10012792877
Saved in:
10
Serendipity : chance encounters in the marketplace enhance consumer satisfaction
Kim, Aekyoung
;
Affonso, Felipe M.
;
Laran, Juliano
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 141-157
Persistent link: https://www.econbiz.de/10012593259
Saved in:
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