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~isPartOf:"Journal of marketing"
~isPartOf:"The journal of consumer marketing"
~subject:"Loyalty program"
~subject:"Pricing strategy"
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Search: subject_exact:"Consumer promotion"
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Loyalty program
Pricing strategy
Sales promotion
33
Verkaufsförderung
33
Consumer behaviour
21
Konsumentenverhalten
21
Preismanagement
14
price promotion
5
Advertising effects
4
Low-cost strategy
4
Niedrigpreisstrategie
4
Werbewirkung
4
Brand
3
Brand management
3
Food retailing
3
Lebensmitteleinzelhandel
3
Markenartikel
3
Markenführung
3
Marketing management
3
Marketingmanagement
3
Rabatt
3
Rebate
3
Theorie
3
Theory
3
Advertising
2
Beziehungsmarketing
2
Category Management
2
Category management
2
Emotion
2
Event marketing
2
Event-Marketing
2
Internet marketing
2
Kundenbindungsprogramm
2
Marketing
2
Online-Marketing
2
Price promotions
2
Promotion
2
Relationship marketing
2
Savings
2
Sparen
2
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Article
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English
15
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Aggarwal, Praveen
1
Alavi, Sascha
1
Aspara, Jaakko
1
Aydinli, Aylin
1
Barone, Michael J.
1
Bertini, Marco
1
Bhowmick, Sandeep
1
Biswas, Abhijit
1
Bornemann, Torsten
1
Cai, Fengyan
1
Deleersnyder, Barbara
1
Falk, Tomas
1
Gedenk, Karen
1
Geng, Xianjun
1
Grewal, Chruv
1
Guha, Abhijit
1
Hardesty, David M.
1
Janiszewski, Chris A.
1
Kan, Christina
1
Katona, Zsolt
1
Keller, Wiebke
1
Kuo, Hsiao-Ching
1
Lambrecht, Anja
1
Lichtenstein, Donald R.
1
Liu, De
1
Liu, Yan
1
Mattila, Pekka
1
Monga, Ashwani
1
Nakhata, Chinintorn
1
Rao, Raghunath Singh
1
Rio Olivares, M. J. del
1
Roy, Tirthankar
1
Saini, Ritesh
1
Shi, Zhengyu
1
Sárváry, Miklós
1
Trump, Rebecca K.
1
Tsiros, Michael
1
Vaidyanathan, Rajiv
1
Whinston, Andrew B.
1
Wieseke, Jan
1
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Journal of marketing
The journal of consumer marketing
Journal of retailing
19
Journal of business research : JBR
15
Journal of retailing and consumer services
15
European journal of operational research : EJOR
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Marketing letters : a journal of research in marketing
8
Quantitative marketing and economics : QME
8
The journal of product & brand management
7
Journal of promotion management : innovations in planning and applied research
6
Journal of the Academy of Marketing Science
6
European journal of marketing : EJM
5
Information systems research : ISR
5
International journal of hospitality management
5
Journal of promotion management : JPM
5
Journal of revenue and pricing management
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Journal of marketing research : JMR
4
SpringerLink / Bücher
4
The international review of retail, distribution and consumer research
4
International journal of contemporary hospitality management
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of production economics
3
International journal of production research
3
International journal of retail & distribution management
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of economics & management strategy : JEMS
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Omega : the international journal of management science
3
Psychology & marketing
3
Agribusiness : an internat. journal
2
Asia Pacific journal of marketing and logistics
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
European journal of marketing
2
Foundations and trends in marketing : FTMKT
2
International journal of advertising : the review of marketing communications
2
International journal of industrial organization
2
International journal of market research
2
Journal of business economics : JBE
2
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ECONIS (ZBW)
15
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1
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15
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1
The negative and positive consequences of placing nonpromoted products next to promoted products
Kan, Christina
;
Liu, Yan
;
Lichtenstein, Donald R.
; …
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 928-948
Persistent link: https://www.econbiz.de/10014432748
Saved in:
2
Do promotions make consumers more generous? : the impact of price promotions on consumers' donation behavior
Zhang, Kuangjie
;
Cai, Fengyan
;
Shi, Zhengyu
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 240-255
Persistent link: https://www.econbiz.de/10012522238
Saved in:
3
Price promotions and popular events
Keller, Wiebke
;
Deleersnyder, Barbara
;
Gedenk, Karen
- In:
Journal of marketing
83
(
2019
)
1
,
pp. 73-88
Persistent link: https://www.econbiz.de/10012175834
Saved in:
4
Relational price discounts : consumers' metacognitions and nonlinear effects of initial discounts on customer retention
Rio Olivares, M. J. del
;
Wittkowski, Kristina
;
Aspara, …
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 115-131
Persistent link: https://www.econbiz.de/10011804107
Saved in:
5
Predicting mobile advertising response using consumer colocation networks
Zubcsek, Peter Pal
;
Katona, Zsolt
;
Sárváry, Miklós
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011734907
Saved in:
6
Is font size a big deal? : a transaction – acquisition utility perspective on comparative price promotions
Aggarwal, Praveen
;
Vaidyanathan, Rajiv
- In:
The journal of consumer marketing
33
(
2016
)
6
,
pp. 408-416
Persistent link: https://www.econbiz.de/10011629285
Saved in:
7
Price promotions and products with low consumer ratings
Kuo, Hsiao-Ching
;
Nakhata, Chinintorn
- In:
The journal of consumer marketing
33
(
2016
)
7
,
pp. 517-527
Persistent link: https://www.econbiz.de/10011642234
Saved in:
8
Harm in price promotions : when coupons elicit reactance
Trump, Rebecca K.
- In:
The journal of consumer marketing
33
(
2016
)
4
,
pp. 302-310
Persistent link: https://www.econbiz.de/10011523250
Saved in:
9
Gambled price discounts : a remedy to the negative side effects of regular price discounts
Alavi, Sascha
;
Bornemann, Torsten
;
Wieseke, Jan
- In:
Journal of marketing
79
(
2015
)
2
,
pp. 62-78
Persistent link: https://www.econbiz.de/10010507907
Saved in:
10
Price promotion for emotional impact
Aydinli, Aylin
;
Bertini, Marco
;
Lambrecht, Anja
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 80-96
Persistent link: https://www.econbiz.de/10010381386
Saved in:
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